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Pricing, Packaging and Product Levels

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My company produces an automated dog can food opener which will open canned dog food, dump the food into the dog bowl, and dispense the can

1. Describe how my company will address the five product levels: core benefit, basic product, expected product, augmented product, and potential product.
2. Discuss the primary pricing objective for my company. What are some of the implications of the pricing decisions?

3. Explain what type of packaging and labeling I should use to support my brand image.

Please include the references

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I cannot write the entire assignment for you, but I can provide the information you will need to complete it. I will use the question format.

1. Describe how my company will address the five product levels: core benefit, basic product, expected product, augmented product, and potential product.

1. Core Product - The product is for use by those who feed their animals' canned food. Dogs and cats are especially targeted for this.
2. Basic Product - This product is convenient to use and provides a way to feed pets without use of can openers. It lets people feed their pets without the fuss and mess of opening and dispensing the product, and disposes of the can as well.
3. Expected Product - The product will allow people to do away with both the bother and mess of feeding their pets. The can is loaded and product turned on and it does the rest. The pet owner can move to other things they need to accomplish in their busy lives.
4. Augmented Product - This product, like the feeders already on the market are handy for pet owners. It is also easier for children to use, a safer way to feed pets and help children learn to take responsibility. An additional benefit is the cans are disposed of and are ...

Solution Summary

The expert examines pricing, packages and product levels. The types of packaging and labeling which should be used to support brand images are given.

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See Also This Related BrainMass Solution

Comprehensive Marketing Plan and Case Studies

Problem 1
Caninantics is a startup company whose newest invention is its product "Sallone's Universal Dog Food Dispenser." Consider the following questions related to developing a comprehensive marketing plan for Sallone's.

1. Discuss what brand elements would be most useful for differentiating your company's brand from competing brands.
2. In a sentence or two, what is the appropriate positioning for your company's product?
3. What factors will you use to determine your company's strategic group, and what competitive strategy would be most effective as your company introduces this new project?
4. Describe how your company will address the five product levels: core benefit, basic product, expected product, augmented product, and potential product.
5. Discuss the primary pricing objective for your company. What are some of the implications of your pricing decisions?
6. Explain what type of packaging and labeling you will use to support your brand image.Be sure that your ideas support your product and decisions you have made in the past.

Problem 2
Consider the following companies and answer two related questions to each.

1) Disney
1. What does Disney do best to connect with its core consumers?
2. What are the risks and benefits of expanding the Disney brand in new ways?

2) Louis Vuitton
1. How does an exclusive brand such as LV grow and stay fresh while retaining its cachet?
2. Is the counterfeiting of LV always a negative? Are there any circumstances where it can be seen as having some positive aspects?

3) Ritz-Carlton
1. How does The Ritz-Carlton match up to competitive hotels? What are the key differences?
2. Discuss the importance of the "wow stories" in customer service for a luxury hotel like The Ritz-Carlton?

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