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    Customers' Perceptions/Marketing

    Explain some ways that marketing is used to influence customersâ?? perceptions and behaviors in the marketplace. Identify examples from recent marketing campaigns and provide links to examples when possible.

    Integrated Case: Financial Statement Analysis: Discuss the situation of D'Leon Inc., a regional snack foods producer, after an expansion program. D'Leon had increased plant capacity and undertaken a major marketing campaign in an attempt to "go national." Thus far, sales have not been up to the forecasted level, cost have been higher than were projected, and a large loss occurred in 2008 rather than the expected profit. As a result, it's managers, directors, and investors are concerned about the firm's survival. Donna Jamison was brought in as assistant to Fred Campo, D'Leon's Chairman, who had the task of getting the company back in a sound financial position. D'Leon's 2007 and 2008 balance sheets and income statements, together with projections for 2009, are giving in the Tables IC 4-1 and IC 4-2. In addition, Table IC 4-3 gives the company's 2007 and 2008 financial ratios, together with the industry average data. The 2009 projected financial statement data represent Jamison's and Campo's best guess for 2009 results, assuming that some new financing is arranged to get the company "over the hump". Jamison examined monthly data for 2008 ( not given in this case), and she detected an improving pattern during the year.

    Integrated Case: Financial Statement Analysis: Discuss the situation of D'Leon Inc., a regional snack foods producer, after an expansion program. D'Leon had increased plant capacity and undertaken a major marketing campaign in an attempt to "go national." Thus far, sales have not been up to the forecasted level, cost have be

    Marketing Position Statement

    Product: Wine Niche: Introducing the wine from mexico to australia with the middle class, restaurants and hotels. The position Marketing Position Statement: Propose a marketing position statement consistent with the expectations, motivations, values, attitudes, and belief systems of the consumers for each of the two marke

    Ford: Development of Electric Vehicles and services to support them

    Address the following points in regards to the development of an electric vehicle by the Ford Motor Company or a service that will support such cars: - Identify the segmentation criteria that will affect your target market selection. Identify your target market. - Describe the organizational buyers and consumers of your pr

    Cheez-It's Marketing Plan

    Hello, I need help with my Marketing Plan for Cheez-It's Crackers. The market is everyone who likes crackers and our target market is children under 12. Sections: 1. Market Needs (For each of your main target markets, emphasize the market need that you seek to fill with the products and/or services you offer. Focus on

    Segway using the 4P's for potential improvements in marketing

    Review the Segway's Web site, including information on its current marketing mix (product, place, price, and promotion). Complete and submit a case analysis of Segway. This analysis should include a summary of the business, significant marketing issues, and recommendations about how they can improve their marketing program. I

    IMC & Promotional Elements, Selling on Internet or In Retail

    Q1: Create an IMC strategy for a specific brand of clothing. What promotional elements would you include and what would be the look and feel and message? Q2: You are the marketing manager for a manufacturer of specialty watches designed for runners. Would you sell these items through retail stores or on the internet? Why?

    Accounting Standards and Activity Based Management

    A colleague has sent you an e-mail seeking your advise as he attempts to sell a new voice-mail system to a local business. Write a return e-mail describing the various people who might influence the customer's buying decision. Be sure to include suggestions for dealing with the needs of each of these individuals.

    Marketing: Why hire Communispace to create a MROC?

    Questions: 1) Why would a firm hire Communispace to create a branded marketing research online community (MROC)? 2) What are the strengths and weaknesses of each option? 3) What should Ms. Hessen tell Ms. Williams tomorrow?

    Create an ad campaign for an online university's bachelor's degree program. Include your ideas for the following: Advertising: Where will you advertise, and what will your message be? Public relations. Interactive marketing: How will you use the Internet, social networking sites, and mobile ads (3 paragraphs total for the post)?

    Create an ad campaign for an online university's bachelor's degree program. Include your ideas for the following: Advertising: Where will you advertise, and what will your message be? Public relations. Interactive marketing: How will you use the Internet, social networking sites, and mobile ads (3 paragraphs total for the p

    baby food marketing

    What different methods might a manufacturer of baby foods employ to better understand how their customers make decisions about which brand to purchase? In your opinion, how do these methodologies differ in effectiveness?

    Services Marketing

    Colleges, universities, and other educational institutions can be classified as service organizations. How can you apply service marketing principles to American Military University (www.amu.apus.edu)? Based on their website, what are areas that servicing marketing principles can be applied?

    Suppose that in 2010, Global launches an aggressive marketing campaign that boosts sales by 15%. However, their operating margin falls from 5.57% to a 4.50%. Suppose that they have no other income, interest expenses are unchanged, and taxes are the same percentage of pretax income as in 2009. a. What is Global's EBIT in 2010 b. What is Global's income in 2010 c. If Global's P/E ratio and number of shares outstanding remains unchanged, what is Global's share price in 2010.

    Suppose that in 2010, Global launches an aggressive marketing campaign that boosts sales by 15%. However, their operating margin falls from 5.57% to a 4.50%. Suppose that they have no other income, interest expenses are unchanged, and taxes are the same percentage of pretax income as in 2009. a. What is Global's EBIT in

    Aging Issues Described Internet Opportunities

    1. Baby boomers in America are aging. Describe how this might affect demand for the following: (a) Bally Health Clubs; (b) McDonald's; and (c) the state of Florida. Do not just answer up or down. Give explanations. 2. Describe how "going global" via the Internet presents opportunities and challenges. (Give me three opp

    The Marketing Environment

    1. Suppose a recent economic forecast expects inflation to be almost 10 percent during the next eighteen months. Your company manufactures hand tools for the home gardener. Write a memo to the company president explaining how the firm may have to alter its marketing mix.

    Marketing Design and Delivery System

    1.)Read at least one article given below. Then give an example of a situation you experienced first-hand where the quality of the service you received (or delivered) was influenced by design and delivery system. Articles : Bitner, M.J., Ostrom, A.L. & Morgan, F.N... 2008. Service Blueprinting: A Practical Technique for

    The Marketing Environment

    1. How should Ford Motor Company market differently to Generation Y, Generation X, and baby boomers?

    Discussion of the importance of brand and celebrity endorsement

    Building a brand is crucial exercise that often takes years or decades to accomplish. The benefit of brand equity is realized in the bottom line. You researched brand equity from a consumer standpoint. For this assignment, you will select a big nationally or internationally known brand that has advertisements that feature a famo

    Analysis for Marketing Decisions

    Research and discuss Maslow's theory of needs and how it is applied to marketing. Define the stages of the consumer behavior model (or industrial model, if appropriate) and apply how the concepts affect the marketing effort. The response addresses the queries posted in 1093 words with references.

    Strategic Marketing: Services Marketing Training Programs

    You are hired as a consultant to a management training program. Managers come from manufacturing, retail, food service, banking, insurance, hotel, and education industries. The president of the company is paying you a five-figure sum to read these 2 articles (plus others you might like) and then write a memo on this question:

    Intelliseek: consumer generated media for marketing research

    Harvard Business Case: 9-505-061 May 9, 2005 Luc Wathieu Allan Friedman Itelliseek 1) Is consumer-generated media a good source of data? 2) As a marketing manager, how useful are Intelliseek's products (i.e Blogpulse and Brandpulse)? 3) Which marketing strategy should the firm adopt?

    The best form of business ownership

    1. For each of the following small businesses, describe the best form of business ownership: sole proprietor, partnership, or corporation. The small businesses include the following: * Retail electronics * Software developer * Advertising 2. Justify and explain why it is the best form of

    Compare two marketing theories: First-mover & Late-Mover

    The managers of your company are deciding whether to develop a brand new product not yet seen in the marketplace or a version of a competitor's product that has already been launched into the marketplace. Management has called a meeting to discuss which way to go. They want to know if they should follow the "first-mover" the

    Marketing: Maslow's theory, stages of consumer bahavior model, elements if IMC

    See the attached template. Part 2 Discuss the aspects of the IMC. (The elements of the communication mix include: advertising, direct marketing, sales promotion, publicity/public relations and personal selling.) Define each and discuss the pros and cons of the individual elements. Need assistance and guidance, must