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Accounting Standards and Activity Based Management

A colleague has sent you an e-mail seeking your advise as he attempts to sell a new voice-mail system to a local business. Write a return e-mail describing the various people who might influence the customer's buying decision. Be sure to include suggestions for dealing with the needs of each of these individuals.

Marketing: Why hire Communispace to create a MROC?

Questions: 1) Why would a firm hire Communispace to create a branded marketing research online community (MROC)? 2) What are the strengths and weaknesses of each option? 3) What should Ms. Hessen tell Ms. Williams tomorrow?

Create an ad campaign for an online university's bachelor's degree program. Include your ideas for the following: Advertising: Where will you advertise, and what will your message be? Public relations. Interactive marketing: How will you use the Internet, social networking sites, and mobile ads (3 paragraphs total for the post)?

Create an ad campaign for an online university's bachelor's degree program. Include your ideas for the following: Advertising: Where will you advertise, and what will your message be? Public relations. Interactive marketing: How will you use the Internet, social networking sites, and mobile ads (3 paragraphs total for the p

baby food marketing

What different methods might a manufacturer of baby foods employ to better understand how their customers make decisions about which brand to purchase? In your opinion, how do these methodologies differ in effectiveness?

Services Marketing

Colleges, universities, and other educational institutions can be classified as service organizations. How can you apply service marketing principles to American Military University (www.amu.apus.edu)? Based on their website, what are areas that servicing marketing principles can be applied?

Suppose that in 2010, Global launches an aggressive marketing campaign that boosts sales by 15%. However, their operating margin falls from 5.57% to a 4.50%. Suppose that they have no other income, interest expenses are unchanged, and taxes are the same percentage of pretax income as in 2009. a. What is Global's EBIT in 2010 b. What is Global's income in 2010 c. If Global's P/E ratio and number of shares outstanding remains unchanged, what is Global's share price in 2010.

Suppose that in 2010, Global launches an aggressive marketing campaign that boosts sales by 15%. However, their operating margin falls from 5.57% to a 4.50%. Suppose that they have no other income, interest expenses are unchanged, and taxes are the same percentage of pretax income as in 2009. a. What is Global's EBIT in

Aging Issues Described Internet Opportunities

1. Baby boomers in America are aging. Describe how this might affect demand for the following: (a) Bally Health Clubs; (b) McDonald's; and (c) the state of Florida. Do not just answer up or down. Give explanations. 2. Describe how "going global" via the Internet presents opportunities and challenges. (Give me three opp

The Marketing Environment

1. Suppose a recent economic forecast expects inflation to be almost 10 percent during the next eighteen months. Your company manufactures hand tools for the home gardener. Write a memo to the company president explaining how the firm may have to alter its marketing mix.

Marketing Design and Delivery System

1.)Read at least one article given below. Then give an example of a situation you experienced first-hand where the quality of the service you received (or delivered) was influenced by design and delivery system. Articles : Bitner, M.J., Ostrom, A.L. & Morgan, F.N... 2008. Service Blueprinting: A Practical Technique for

The Marketing Environment

1. How should Ford Motor Company market differently to Generation Y, Generation X, and baby boomers?

Discussion of the importance of brand and celebrity endorsement

Building a brand is crucial exercise that often takes years or decades to accomplish. The benefit of brand equity is realized in the bottom line. You researched brand equity from a consumer standpoint. For this assignment, you will select a big nationally or internationally known brand that has advertisements that feature a famo

Analysis for Marketing Decisions

Research and discuss Maslow's theory of needs and how it is applied to marketing. Define the stages of the consumer behavior model (or industrial model, if appropriate) and apply how the concepts affect the marketing effort. The response addresses the queries posted in 1093 words with references.

Strategic Marketing: Services Marketing Training Programs

You are hired as a consultant to a management training program. Managers come from manufacturing, retail, food service, banking, insurance, hotel, and education industries. The president of the company is paying you a five-figure sum to read these 2 articles (plus others you might like) and then write a memo on this question:

Intelliseek: consumer generated media for marketing research

Harvard Business Case: 9-505-061 May 9, 2005 Luc Wathieu Allan Friedman Itelliseek 1) Is consumer-generated media a good source of data? 2) As a marketing manager, how useful are Intelliseek's products (i.e Blogpulse and Brandpulse)? 3) Which marketing strategy should the firm adopt?

The best form of business ownership

1. For each of the following small businesses, describe the best form of business ownership: sole proprietor, partnership, or corporation. The small businesses include the following: * Retail electronics * Software developer * Advertising 2. Justify and explain why it is the best form of

Compare two marketing theories: First-mover & Late-Mover

The managers of your company are deciding whether to develop a brand new product not yet seen in the marketplace or a version of a competitor's product that has already been launched into the marketplace. Management has called a meeting to discuss which way to go. They want to know if they should follow the "first-mover" the

Marketing: Maslow's theory, stages of consumer bahavior model, elements if IMC

See the attached template. Part 2 Discuss the aspects of the IMC. (The elements of the communication mix include: advertising, direct marketing, sales promotion, publicity/public relations and personal selling.) Define each and discuss the pros and cons of the individual elements. Need assistance and guidance, must

Uncovering the Group's Specific Needs

You are a new salesperson for a well-known medical software company, and one of your clients is large group of physicians. You have just arranged an initial meeting with the office manager. Develop a list of questions you might ask at this meeting to uncover the group's specific needs.

Coca Cola Marketing Strategies

What do you think has contributed to Coke's ability to compete in this market? What competitive strategy would be most likely to allow an organization to develop a sustainable competitive advantage? Is this what Coke is doing? What do you think Coke is going to have to do to maintain its strong competitive position?

Brand Building: Del Monte

Find a consumer who is extremely loyal to a brand-name product. The person can be a family member, friend, classmate, or other. Probe him or her for information as to why that brand loyalty exists. Discuss how the individual feels about competitive brands. Analyze the interview. Next, research the brand using its Web site and

Evaluate a marketing website's effectiveness as a marketing tool

Can you help me get started on this assignment? Evaluate Marketing Website Assignment: Access the following Website: http://www.kraft.com/default.aspx Kraft Foods uses this Website as a part of their marketing strategy. Review the Website and write a paper on its effectiveness as a marketing tool. Include the things tha

Basic Marketing

The problem is composed of 1. (Evaluating Opportunities in the Changing Market Environment). The owner of a small hardware store, the only one in a medium-sized town in the mountains, has just learned that a large home improvement chain plans to open up a new store nearby. How difficult will it be for the owner to plan for

Evaluate Barnes and Noble Nook (e-reader)

The task is to evaluate the Barnes and Noble Nook (e-reader) and how marketers use consumer behavior to promote their products. The degree of buyer involvement and degree of differences among brands, (include Amazon Kindle and Apple Ipad as main and only competitors in comparison), Need recognition, pre-purchase search and evalu

Consumer Behavior question

Companies spend millions of dollars each year for celebrities to appear in their marketing communications. Explain why this might be a good investment. That is, discuss the reasons why celebrity endorsers are effective.

IKEA's Marketing Approach to Maintain/Improve Current Success

See the attached file. 1.How does IKEA develop and maintain long-term customer relationships? 2. What is the key to success in IKEA's customer satisfaction and retention 3. As the newly appointed Director of Marketing for IKEA, you have been asked to explain the reasons for the company's growth and popularity. Is it val