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This posting addresses baby food marketing decisions.

What different methods might a manufacturer of baby foods employ to better understand how their customers make decisions about which brand to purchase? In your opinion, how do these methodologies differ in effectiveness?

Solution Preview

Baby food marketing is a very tricky area.

Parents want to be sure that they're only putting the best of foods into their new, little person. Methods a manufacturer could employ to better understand how their customers make decisions about which brands to purchase include:

1. Surveys by mail - asking parents to fill out, and rank according to importance, different items, like quality, value, if the products used are organic, etc.

2. On-site demonstrations - toy stores, baby stores, and shopping markets - ...

Solution Summary

The solution provides a detailed discussion on baby food marketing, including how manufacturers of baby foods employ to better understand how their customers make decisions about which brand to purchase. The differences in method effectiveness is also discussed.

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