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Marketing: Why hire Communispace to create a MROC?

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Questions:

1) Why would a firm hire Communispace to create a branded marketing research online community (MROC)?

2) What are the strengths and weaknesses of each option?

3) What should Ms. Hessen tell Ms. Williams tomorrow?

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MARKETING RESEARCH ONLINE COMMUNITY

1) Why would a firm hire Communispace to create a branded marketing research online community (MROC)?
a) Communispace is a market leader in managing private, brand-focused online communities of major corporate clients.
b) It has a good track record with a Fortune 1000 company.
c) Over 50% of the company's clients have expanded their relationships with Communispace.
d) Employees had grown in number across its six offices in several countries.
e) The company would facilitate the branded community and produce qualitative consumer insights that may be used for managing brands.
f) With the number of years in the business, it has built a considerable and dependable number of insight communities.
g) Major clients have felt that they have been getting good value for their money.
h) The company has adequate and competent members of the Communispace Team. Some of them have been ...

Solution provided by:
Elisa Valdez, PhD
Education
  • Bachelor of Science in Business Administration, University of the Philippines
  • Master in Business Administration, Saint Mary's University
  • Doctor of Philosophy in Education, University of the Philippines
  • Doctor in Business Adminstration (IP), Polytechnic University of the Philippines
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