recommendations for creating and monetizing the website
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Imagine that you have been hired as a consultant to write a report for a group of executives from a start-up company. This company wants to create a website as a resource for people who want to enjoy a healthier lifestyle combining the best fitness and nutrition options. They will collect articles, tips and videos from all over Internet with the goal of being the "go-to" place for this topic.
To monetize the site, this start-up will sell advertising to carefully screened health clubs, fitness professionals and food stores like Whole Foods.
You are asked to identify 3 challenges the site can be expected to face and to make 3 very strong recommendations for creating and monetizing the website. Explain your rationale for each recommendation, with references to the assigned reading. You may use other high-quality resources found in ProQuest or Ebsco. However, if you use Wikipedia your client will faint dead away and be unable to sign your check.
You are being very well-paid so you need to make sure you turn in a quality piece of writing, with impeccable logic and reasoning. The company will not accept your report if you do not cite sources appropriately; they cannot afford a lawsuit.
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Solution Summary
You are asked to identify 3 challenges the site can be expected to face and to make 3 very strong recommendations for creating and monetizing the website. Explain your rationale for each recommendation, with references to the assigned reading. You may use other high-quality resources found in ProQuest or Ebsco. However, if you use Wikipedia your client will faint dead away and be unable to sign your check.
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The monetization of this new site will face numerous challenges in terms of generating advertising revenues.
The first challenge will be to ensure a high quality, user friendly and clean, modern design and robust backend infrastructure for the site. The site should be designed by keeping in mind modern web 2.0, easy to use and navigate and user friendly design that attracts visitors to stay on the site and navigate all the pages of the site. The company should hire experienced designers and programmers to create a robust front end website with adequate space for content, advertisements and pictures/videos and easy to use features for navigating the content of the site, as well as create a robust backend that allows easy maintenance and content management on the site. The company should create a custom content management ...
Education
- BCom, SGTB Khalsa College, University of Delhi
- MBA, Rochester Institute of Technology
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