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What makes for a "good" brand name

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What makes for a "good" brand name. Evaluate the new name for TUI and discuss with your classmates.

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Solution Summary

The expert determines what makes for a "good" brand name. The new name for TUI is evaluated.

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A good brand name is a name that will be catchy to the reader or potential client. A brand name needs to be one that people will be able to associate with and be easy to understand. When a company chooses a brand name, they should choose a name that captures the audience, is different from any competitor that they might have, and will cause no reason for a potential client to question what the name means.

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