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Stages of the Adoption Curve - Diffusion of Innovation

1. Describe the different stages of the adoption curve, also known as the diffusion of innovation. Which of the stages would you place yourself in? Why? How might this impact how you adopt technical innovations?

2. What makes a good brand name? Describe a brand name you like and explain why it's a good example of a brand name. What do you think makes a bad brand name? Give an example of a bad brand name. Why?

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Adoption Curve
Knowledge is the first stage of the adoption curve, or diffusion of innovation. At this initial stage, one is exposed to the new concept or product for the first time and has no information about it. When one then seeks information about the new innovation, this is the second stage of the curve which is called Persuasion. In the third stage of the curve one conducts a critical analysis of the innovation. Then determines its value to them and either adopts the innovation or rejects it. This stage is termed the Decision stage. The Implementation stage is next. In this stage of the curve, one uses the innovation to some degree and either confirms their supposition in the Decision stage and/or seeks more information on the innovation. Confirmation is the final stage and is the point at which one embraces the innovation totally and expresses this by using it and becoming proficient in ...

Solution Summary

Knowledge is the first stage of the adoption curve, or diffusion of innovation. At this initial stage, one is exposed to the new concept or product for the first time and has no information about it. When one then seeks information about the new innovation, this is the second stage of the curve which is called Persuasion. In the third stage of the curve one conducts a critical analysis of the innovation. Then determines its value to them and either adopts the innovation or rejects it. This stage is termed the Decision stage. The Implementation stage is next. In this ...

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