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Diffusion of Innovation in Healthcare Consumers

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• Per the text, health care consumers vary in their willingness to adopt new product offerings, with some being quicker to adopt than others. Suggest the key reasons why you believe these variances exist. Provide a rationale with at least (1) example of a situation or scenario that would support your response.

• Assess the importance of Everett Rogers' Diffusion of Innovation Model as a tool for understanding the product adoption tendencies of health care consumer. Provide at least two (2) specific examples of Everett Rogers' Diffusion of Innovation Model being used in a health care organization with which you are familiar.

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Solution Summary

This solution of 474 words looks at the factors that affect how healthcare consumers vary in their willingness to adopt to new product offering and also explores Rogers' Diffusion of Innovation Model to explain why certain innovations spread faster than others with examples.

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• Assess the importance of Everett Rogers' Diffusion of Innovation Model as a tool for understanding the product adoption tendencies of health care consumer. Provide at least two (2) specific examples of Everett Rogers' Diffusion of Innovation Model being used in a health care organization with which you are familiar.

Healthcare consumers vary in their willingness to adopt new product offerings because of several factors. First the healthcare products must emphasize a health benefits and some other perks in order to attract new consumers. The healthcare products are scientifically modify either to address specific health needs or increase the dimension of performance. For example, food companies persuade their consumers by offering ...

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