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Celebrities in marketing campaigns

I need help writing a paper presenting the pros and cons of using celebrities in marketing campaigns. Using the Ford commercial guy "Mike Rowe" who is also the host of "Dirty Jobs" make a case for using/or not using a celebrity to promote the product.

Evolving Role and Functions of Stakeholders

Consider the broad shifts in marketing. Are there any themes that emerge in these shifts? Suppliers and intermediaries are important stakeholders in the microenvironment of the business. Explain the evolving role and functions of these stakeholders in today's marketing-oriented business.

organic valley family of farms

What trends have impacted the success of organic dairy farms? Are these trend demographic, lifestyle or cultural? types of products that could capitalize on these trends what is the potential success of an organic dairy 30 years ago?

Power Point Presentation for a Marketing Proposal

The company founder is very impressed with the information you provided to him about your selected region. Based on this, he has asked that you move forward and develop a marketing research proposal to determine whether the company should pursue the development of exercise equipment for the consumers in that market. At this poin

Consumer Focused Approach

In what ways do market segmentation and target marketing support the objectives of a consumer-focused approach to marketing?

Channels of distribution in airline industry

For: Southwest Airline (1) What is the appropriate distribution channel for this industry? Why? (2) How can a long-term relationship be established with key stakeholders that include: (a) Customers, (b) Distributors, and (c) Suppliers? (3) What potential problems might you encounter in your relationships?

Discussing a basic marketing plan

Discuss a basic marketing plan to bring your new product idea to the attention of the public and help your product be successful. Make sure to include the following in your response: - Given the information you have researched on the industry and market for the product that your group will introduce, what specific channels wo

1. What role do opening leaders play in McDonald's marketing? a. Opening leaders for McDonalds marketing campaign initiate strategic implementation of product positioning within the marketplace. They identify what products are the most beneficial to integrate into the organizations value menu, and what methodology is needed in order to increase profitability and enhance nationwide growth expansion. Leaders of the organization ensure that each consumer's needs are met or exceeded depending on the consumers geographic region. for example, Mcdonald's restaurants in Hawaii have a much different value menu in comparison to other franchises that may include "Spam" as one of the most popular items on the menu. Therefore the leader who knows the organization inside and out would be able to inform marketers of the who? What? When? and where? aspect of product placement based on the targeted demographic. Several years ago McDonalds was scrutinized for not having enough healthy options for consumers and were criticized for contributing to the nations leading causes of obesity in the U.S. As a result of the massive outcry of the need for food with nutritional value, consumers are now able to choose a healthy alternative when dining out. Nevertheless, leaders used this method of marketing to their advantage in which case McDonalds was one of the first fast food chain's to integrate a nutritional health conscious initiative for consumers. In essence, the compliance of leadership enabled the organizations change transition to shift into a future trend that will promote a healthier lifestyle. For the most part, leaders of Mcdonald's corporation are able to identify consumer needs assessment based on geographical location in order to determine the best product to incorporate into the organizations value menu, for instance when conducting a comprehensive marketing analysis of the organizations internal and external environments, the organization is able to determine which products are in high demand and has the potential to generate significant revenue for increased profit margin. 2. How is McDonald's using marketing to spark learning and positive attitude s toward its brand and offerings? a. McDonalds has an aggressive Internet presence that intertwines the organizations social obligations with charitable services to the injured and less fortunate individuals as well as maintaining the Green initiative for the environment. The company's marketing campaign informs the public of their continuous efforts to offer healthy meals such as; yogurt, oatmeal, fruits, salads, etc., which displays a sense of accountability in which case the fast-food chain desires to contribute to the resolution of the problem instead of becoming the problem. 3. Why would McDonald's select businesses as a target market for its Arch Cards? a. These businesses will be in a position to function as a prepaid card vendor in which case consumers are able to purchase Arch Cards from various locations and load money onto the card. McDonald's selects businesses as a target market as a means of providing an additional service that is more convenient for consumers, and is not as time consuming as various methods of payment transactions. The primary goal with this prepaid system is to enable a quicker and more convenient method of payment thus initializing the swipe and go feature, that will ultimately reducing lengthy wait times and completely revolutionize the way in which we dine in fast-food restaurants. McDonald's sell's Arch cards to organization for a specific price, the organization in turn distributes the cards to make it easily accessible for other consumers and/or employees in order to have another stream of revenue generated.

1. What role do opening leaders play in McDonald's marketing? a. Opening leaders for McDonalds marketing campaign initiate strategic implementation of product positioning within the marketplace. They identify what products are the most beneficial to integrate into the organizations value menu, and what methodology is needed

Green Marketing's Affect on Car Buying in the U.S.

Find an appropriate article on the Internet which relates to this week's topic. The article can be from any bonefide online business/marketing source. It does not have to be from an academic journal. Read the article and then write a one-page summary of the article to include: 1) Name of the Article 2) Name of the source an

Choice of product analysis

The chosen product was Ford C-MAX to be launched in Canada and India What would be the justification for choosing Ford C-MAX for those location

Global marketing venture for Greek company, Santo Wine in France

Choose a country: Greece Company: Santo Wine Product to launch: Gourmet olives Market where that product is not currently marketed by that company in France Identify the components of a global marketing venture and the role that these components play in your global marketing plan.

Aging population & marketing: Summarize article 'The New Old'

See attached file. a. What does this say you who are studying product development and innovation? If you were a product development manager, would you consider this a positive or negative development? Why? b. Come up with two examples of product impacts that this will have and explain what the impact will be and why you

Marketing Plan for eureka fresh

Below is the name and description of a new product to be released to the market. Please answer the two questions below pertaining to the product. 1. - Identify the appropriate place and promotional strategy that should be used in the development of the strategic marketing plan 2. - Identify public relations opportunities fo

Executive Summary for Hypothetical Marketing Plan

Please provide information to help write a condensed executive summary for a hypothetical marketing plan. The summary should include a brief situation analysis, marketing objectives, strategies, tactics, financial considerations, and a timetable for implementation. Enough detailed information is needed to discuss each asp

Describe an Ad's Effectiveness in Targeting a Consumer

Details: Locate an advertisement for a food or beverage product on the Internet. Attach a copy of the advertisement (your choice) or provide a URL to the ad with your response: Explain the advertisements intent, and critique its effectiveness. - What type of person -"social class, culture, lifestyle, values/belief" d

Cost of Transportation and Distribution

When considering channels of distribution based on geographical location of the consumer, do you believe that at a certain point a good can become unmarketable because of the cost of distribution to a foreign location?

Marketing Price War

This link, http://www.businessinsider.com/amazon-diapers-price-war-2010-11, leads to a news story about Amazon.com starting a price war with Diapers.com. It is an interesting read. Please comment on Amazon's strategy, and on any steps that Diapers.com might take to fight them off. Do you think this will be profitable for Amazon

Too Much or Too Little Expenses Allocated?

A company has two major businesses that it operates. One business manufactures and sells unicycles for commercial use in circuses and so forth (total sales of $150M), and the other sells bicycles to the public (total sales of $20M). The unicycle business occupies 75,000 square feet of the manufacturing warehouse, and the bicycle

Marketing Plan to Promote a Business of Medical Equipment Sales

Marketing Plan How will you promote your business in Medical Equipment Sales? Address the following areas: - Create a marketing plan for your business. This can be an e-marketing, traditional marketing plan, or a combination of both. - Discuss the benefits of market research. - Include a SWOT

Marketing - River Link Ltd. (RLL)

See the attached file. Question 3 Using a marketing planning structure, recommend a suitable strategy for RLL, explaining your choice fully. River Link Ltd. (RLL) CASE STUDY MEMORANDUM From: MD, River Link Ltd. To: Marketing Director UK Subject - Review of our UK Hot Drinks Operations As you may know

Environmental Factors in Marketing

Select an organization with which you are familiar that conducts both domestic and global marketing. Identify the environmental factors that affect global and domestic marketing decisions. In your paper be sure to address the following as they relate to the organization's marketing decisions: o Analyze the influence

Marketing Phase: Eureka Fresh

See the attached file. Use the product, Eureka Fresh, you selected for your Marketing Plan: ? Address the following: o Identify the segmentation criteria that will impact your target market selection. Identify your target market. o Describe the organizational buyers and consumers of your product or s

Consumer Research Proposal: Exotic Smokes Cigarette Company

You are the VP of Marketing Development for the TRIAAD Research Group, a full-service marketing research company. Your client, Exotic Smokes Cigarette Company, has asked you to prepare a proposal to conduct an in-depth study of consumer behavior to analyze the market for their new flavored cigarettes, using fruit and candy flavo