Please address the 3 questions regarding Harley Davidson marketing. These questions will cover (1) impact on the internet on personal selling (2) sample radio copy and (3) relationship building recommendations.
(1) With the rise of the internet, customers can easily find information regarding Harley Davidson motorcycles. Doesn't this contradict Hal's emphasis on personal selling? Why or why not? (2) Write copy for a radio advertisement for Hal's Harley. Discuss how the concept of integrated marketing communications impacted your me