You are conducting a marketing research study for an internal department in your company. You are proposing using unstructured questions. Explain to your internal client the advantages and disadvantages of unstructured questions as compared to structured questions.
For the following use the new "Green Product", Green Forest Facial Tissues made by Green Forest Paper Products, owned by Planet, Inc. Identify three (3) marketing environment forces (demographic, economic, natural, technological, political, or cultural) that will impact this type of product. Describe each force and analyze w
Why should sales managers pay more attention to behavioral criteria when evaluating salespeople? Explain your answer in detail.
Examine the key elements of advertising the product Coca Cola. Research the company for the campaign that supports that product. Include: o What is the advertising message? o To whom is the advertising message directed? o What is the relationship between consumer behavior and target markets? o How is the product po
What is the role of emotional appeal with effective advertising creative? Would you consider humor to be an important element for effective advertisements? Why or why not? In what circumstances might humor not be appropriate?
Please see attachment. 1) At Dec. 31, 2009, the general ledger of Main Street Marketing had the following account balances. All adjusting entries (except for income taxes at 40%) have been made. The company had nine thousand shares of common stock during the year. Accounts Payable $7,340 Accounts Receivable 12,980 Accrued
1. Learning Team Assignment: Advertising Plan and Creative Brief Your Learning Team has been selected as the ad agency for Baderman Island, a fictitious company located in the list of Virtual Organizations. Resources: Virtual Organization found on student Web site, Internet, University Library Select one of the following
Take a look at the British Petroleum home page. Select one PR tactic and evaluate it based on effectiveness. Who is the target audience for this particular tactic? http://www.bp.com/bodycopyarticle.do?categoryId=1&contentId=7052055
1. How do you create customer loyalty? How could a consumer behavior cause a need for changes to your sales plan? What consumer behaviors have caused you in the past to make a change to your plan? 2. What are some effective methods for measuring sales performance? How often do you plan on measuring your sales performance? How
Marketers have observed that consumers meet their needs in different ways, often because they have different perceptions. Consumers apply selective processes to manage the marketing stimuli that flood them every day. Describe three selective processes and how they affect consumers. Which of these three most affect you?
Narrow casting is more effective than broadcasting for the reason that narrow casting aims for a much broader audience with minimal limitations that are otherwise enforced on broadcast radio or television by the FCC (Federal Communications Commission). Broadcasting applies a plethora of limitations on what should and should not
In my opinion some of the most influential health related public relations messages include the awareness of the complications of smoking and the overwhelming benefits associated with quitting the habit immediately. Another influential message that comes to mind includes the emphasis that is placed on health and fitness. Everyday there are new medical breakthroughs about how an individual can lose weight and how to maintain a healthy diet, thus causing one to endure a long, healthy, satisfying life.
In my opinion some of the most influential health related public relations messages include the awareness of the complications of smoking and the overwhelming benefits associated with quitting the habit immediately. Another influential message that comes to mind includes the emphasis that is placed on health and fitness. E
Based on the diffusion theory of mass communications, which is based on a belief that the power of the mass media is not as much to motivate people as it is to inform them, how does this apply to last year's presidential election and how was the message communicated? Short example would be helpful.
I am attempting to write a story about Animal Cruelty. I was watching this commerical last night about how an organization is overseeing the animals that have been abused and nelected. Could you please give me some ideas on how to get this started, what direction I can go into and how or what would you write in such a stor
Historically, how has advertising affected society in general? How does that continue today? Provide an example. Does advertising create societal trends or do society trends create advertising? Explain
Hi. I need help with the (2) questions below. 1. What is prospecting? How does a business generate leads? How are leads converted to relationships? How are relationships converted to sales? Discuss how your company handles each phase of the customer relationship process. 2. Why is it important for you to reevaluate a sal
2. Grommit Engineering expects to have net income next year of $20.75 million and free cash flow of $22.15 million. Grommit's marginal corporate tax rate is 35%. a. If Grommit increases leverage so that its interest expense rises by $1million, how will its net income change. b. For the same increase in interest expense,
Can you help me get started on this assignment? 1-How does an organization choose the correct media for an advertising campaign? What factors must be considered? 2-What are the pros and cons of using radio media? Print media? Television? Digital media? Choose two and list the pros and cons of using each media for an advert
1. How would managing a sales team be different from managing an office staff? What types of leadership styles are most appropriate for leading a sales team? What is your leadership style? How can you, as a sales manager, promote positive character attributes in the members of your sales team? 2. What happens if a manager man
How might customer loyalty be created? How might consumer behavior cause a need for changes to the sales plan? How might cult creation affect a sale plan?
Several years ago, a brewing company led a charge of microbreweries in an attack on the established brewers' domestic beers. Explain and describe the following in your report: What is micromarketing? How might it have been used by microbreweries? What communications channels would be most effective? Evaluate the strategy.
Car insurance Describe how the company uses the direct channel of distribution. Describe how the company uses the indirect channel of distribution. Give your opinion as to which channel appears to be more efficient for the company described
I need assistance writing an effective introduction based on the following information below: ISO 14001 Presentation Your team has been hired as consultants by a company and is meeting with the executive board. - The current state of the organization in relation to ISO 14001 certification - Where the organization woul
As I'm watching the news about the horrible oil spill that BP has taken the blame for, do you feel that they will ever make a come back from causing the greatest environmental detriment in history? How could a PR firm ever take them on as a client and make this all right and make us believe in this company again? Would you take
1. Marketers often use sales promotion techniques like coupons and contests to build interest in a brand. Think about the last time you participated in a brand-related contest. What attracted you to the contest? Did it influence your purchase of the brand? Was it effective in changing your purchasing habits? and reasoning, and
Dear Sir/Madame, I would like to request assistance in developing my Iphone Marketing Plan. Besides the development of a standard marketing plan for the Apple Iphone I would like to request the following: Sales forecast, Market potential, Market share, Competitive structure, Fixed and variable cost , Contribution per
Describe the roles and functions of marketing in a hospitality organization. Provide specific examples of how it can support a successful hospitality organization.
Starbucks Company would like to introduce coffee ice cream Describe segmentation criteria Starbucks would use, analyze their current competitors, and define their competitive landscape.
The annual planning process at Century Office Systems, Inc. had been arduous, but produced a number of important marketing initiatives for the next year. Most notably, company executives had decided to restructure its product-marketing team into two separate groups: (1) Corporate Office Systems (2) Home Office Systems.
You have been asked to write a report on service marketing. In your report, address the following: ?What is meant by service marketing? ?What are at least three ways in which service marketing differs from product marketing? ?What are at least three characteristics of service marketing? ?What are the changes th