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    Please address the 3 questions regarding Harley Davidson marketing. These questions will cover (1) impact on the internet on personal selling (2) sample radio copy and (3) relationship building recommendations.

    (1) With the rise of the internet, customers can easily find information regarding Harley Davidson motorcycles. Doesn't this contradict Hal's emphasis on personal selling? Why or why not? (2) Write copy for a radio advertisement for Hal's Harley. Discuss how the concept of integrated marketing communications impacted your me

    Marketing competition

    Although market competition is important in today's markets, a company must also consider its customers. Building customer relationships to create a profitable relationship is necessary when designing its strategies. A company can become so competitor-centered that it loses focus on maintaining profitable customer relationships.

    Would you recommend an email opt-in or opt-out for this situation?

    Assume you are working for a company that sells music online. The marketing department would like to send e-mails to customers who have purchased music from the Web site. These e-mails would use information about the genres of music customers have purchased in the past and would offer those discounts on new releases in those gen

    In how consumers perceive things, describe selective attention. How would this apply to advertising? What is the role people play within buying group? Explain high involvement consumer purchases how to market an innovative product

    1- You have developed a new chair that gives excellent back massages. As you go to various retailers, you find their buyers are not really interested in having their stores carry your products. They say that floor space is a precious commodity and that they do not want to stock an untried product. Because of the type of product

    Primary and Secondary Data and Motivation

    What is the difference between primary and secondary data, when we are discussing market research? Motivation is what causes the consumer to initiate certain behavior. When a person is motivated, he or she is energized towards a goal. Now, a need reflects the lack of something that would benefit a person, a gap between th

    Internet and Marketing Research

    What is marketing research? How has the Internet affected marketing research? (As a part of your answer, address time, cost, approaches, and validity). Why is marketing research important to developing marketing strategy? What are the different types of buyers and consumers? How does the type of buyer or consumer affect

    Web Marketing Strategies

    Special Events Management in Hospitality and Tourism As a special events manager, develop a plan to maximize your company's Web marketing opportunities.

    Communications Plan

    Develop a communications plan for product launch for both your domestic and international markets. Addressing the following: Product - Ford C-Max Domestic market - Canada International Market - India Evaluate factors involved in developing and managing an effective marketing commu

    Celebrities in marketing campaigns

    I need help writing a paper presenting the pros and cons of using celebrities in marketing campaigns. Using the Ford commercial guy "Mike Rowe" who is also the host of "Dirty Jobs" make a case for using/or not using a celebrity to promote the product.

    Evolving Role and Functions of Stakeholders

    Consider the broad shifts in marketing. Are there any themes that emerge in these shifts? Suppliers and intermediaries are important stakeholders in the microenvironment of the business. Explain the evolving role and functions of these stakeholders in today's marketing-oriented business.

    organic valley family of farms

    What trends have impacted the success of organic dairy farms? Are these trend demographic, lifestyle or cultural? types of products that could capitalize on these trends what is the potential success of an organic dairy 30 years ago?

    Power Point Presentation for a Marketing Proposal

    The company founder is very impressed with the information you provided to him about your selected region. Based on this, he has asked that you move forward and develop a marketing research proposal to determine whether the company should pursue the development of exercise equipment for the consumers in that market. At this poin

    Consumer Focused Approach

    In what ways do market segmentation and target marketing support the objectives of a consumer-focused approach to marketing?

    Channels of distribution in airline industry

    For: Southwest Airline (1) What is the appropriate distribution channel for this industry? Why? (2) How can a long-term relationship be established with key stakeholders that include: (a) Customers, (b) Distributors, and (c) Suppliers? (3) What potential problems might you encounter in your relationships?

    Discussing a basic marketing plan

    Discuss a basic marketing plan to bring your new product idea to the attention of the public and help your product be successful. Make sure to include the following in your response: - Given the information you have researched on the industry and market for the product that your group will introduce, what specific channels wo

    1. What role do opening leaders play in McDonald's marketing? a. Opening leaders for McDonalds marketing campaign initiate strategic implementation of product positioning within the marketplace. They identify what products are the most beneficial to integrate into the organizations value menu, and what methodology is needed in order to increase profitability and enhance nationwide growth expansion. Leaders of the organization ensure that each consumer's needs are met or exceeded depending on the consumers geographic region. for example, Mcdonald's restaurants in Hawaii have a much different value menu in comparison to other franchises that may include "Spam" as one of the most popular items on the menu. Therefore the leader who knows the organization inside and out would be able to inform marketers of the who? What? When? and where? aspect of product placement based on the targeted demographic. Several years ago McDonalds was scrutinized for not having enough healthy options for consumers and were criticized for contributing to the nations leading causes of obesity in the U.S. As a result of the massive outcry of the need for food with nutritional value, consumers are now able to choose a healthy alternative when dining out. Nevertheless, leaders used this method of marketing to their advantage in which case McDonalds was one of the first fast food chain's to integrate a nutritional health conscious initiative for consumers. In essence, the compliance of leadership enabled the organizations change transition to shift into a future trend that will promote a healthier lifestyle. For the most part, leaders of Mcdonald's corporation are able to identify consumer needs assessment based on geographical location in order to determine the best product to incorporate into the organizations value menu, for instance when conducting a comprehensive marketing analysis of the organizations internal and external environments, the organization is able to determine which products are in high demand and has the potential to generate significant revenue for increased profit margin. 2. How is McDonald's using marketing to spark learning and positive attitude s toward its brand and offerings? a. McDonalds has an aggressive Internet presence that intertwines the organizations social obligations with charitable services to the injured and less fortunate individuals as well as maintaining the Green initiative for the environment. The company's marketing campaign informs the public of their continuous efforts to offer healthy meals such as; yogurt, oatmeal, fruits, salads, etc., which displays a sense of accountability in which case the fast-food chain desires to contribute to the resolution of the problem instead of becoming the problem. 3. Why would McDonald's select businesses as a target market for its Arch Cards? a. These businesses will be in a position to function as a prepaid card vendor in which case consumers are able to purchase Arch Cards from various locations and load money onto the card. McDonald's selects businesses as a target market as a means of providing an additional service that is more convenient for consumers, and is not as time consuming as various methods of payment transactions. The primary goal with this prepaid system is to enable a quicker and more convenient method of payment thus initializing the swipe and go feature, that will ultimately reducing lengthy wait times and completely revolutionize the way in which we dine in fast-food restaurants. McDonald's sell's Arch cards to organization for a specific price, the organization in turn distributes the cards to make it easily accessible for other consumers and/or employees in order to have another stream of revenue generated.

    1. What role do opening leaders play in McDonald's marketing? a. Opening leaders for McDonalds marketing campaign initiate strategic implementation of product positioning within the marketplace. They identify what products are the most beneficial to integrate into the organizations value menu, and what methodology is needed

    Green Marketing's Affect on Car Buying in the U.S.

    Find an appropriate article on the Internet which relates to this week's topic. The article can be from any bonefide online business/marketing source. It does not have to be from an academic journal. Read the article and then write a one-page summary of the article to include: 1) Name of the Article 2) Name of the source an

    Choice of product analysis

    The chosen product was Ford C-MAX to be launched in Canada and India What would be the justification for choosing Ford C-MAX for those location

    Global marketing venture for Greek company, Santo Wine in France

    Choose a country: Greece Company: Santo Wine Product to launch: Gourmet olives Market where that product is not currently marketed by that company in France Identify the components of a global marketing venture and the role that these components play in your global marketing plan.

    Aging population & marketing: Summarize article 'The New Old'

    See attached file. a. What does this say you who are studying product development and innovation? If you were a product development manager, would you consider this a positive or negative development? Why? b. Come up with two examples of product impacts that this will have and explain what the impact will be and why you

    Marketing Plan for eureka fresh

    Below is the name and description of a new product to be released to the market. Please answer the two questions below pertaining to the product. 1. - Identify the appropriate place and promotional strategy that should be used in the development of the strategic marketing plan 2. - Identify public relations opportunities fo

    Executive Summary for Hypothetical Marketing Plan

    Please provide information to help write a condensed executive summary for a hypothetical marketing plan. The summary should include a brief situation analysis, marketing objectives, strategies, tactics, financial considerations, and a timetable for implementation. Enough detailed information is needed to discuss each asp

    Describe an Ad's Effectiveness in Targeting a Consumer

    Details: Locate an advertisement for a food or beverage product on the Internet. Attach a copy of the advertisement (your choice) or provide a URL to the ad with your response: Explain the advertisements intent, and critique its effectiveness. - What type of person -"social class, culture, lifestyle, values/belief" d

    Cost of Transportation and Distribution

    When considering channels of distribution based on geographical location of the consumer, do you believe that at a certain point a good can become unmarketable because of the cost of distribution to a foreign location?