Purchase Solution

Executive Summary for Hypothetical Marketing Plan

Not what you're looking for?

Ask Custom Question

Please provide information to help write a condensed executive summary for a hypothetical marketing plan.

The summary should include a brief situation analysis, marketing objectives, strategies, tactics, financial considerations, and a timetable for implementation.

Enough detailed information is needed to discuss each aspect.

Purchase this Solution
Solution Summary

The solution provides an executive summary for hypothetical marketing plan, including the objectives, strategies, and tactics.

Solution Preview

Medical Equipment. Let's say a new-high tech X-ray machine.

This is going to be my marketing plan

Current marketing situation:

The X-ray equipment market is dominated by Jaba X-ray machines. They are the best known. Sold 10 million equipments within 5 years. They use the internet as their main sale channel. They have a payment option plan where Hospitals and clinics for Zero down and finance in two years.

Other X-ray machines such as the Toba, and GINA lurk behind in sales. Jaba controls 70% of the market.
Despite a chocked market and intense competition. RayTech (the equipment that I am marketing) can rely on numerous strengths.

First it takes pictures clearer and in fewer seconds. Secondly, it consumes less power and has the ability to retain power for 48hours. ...

Purchase this Solution
Free BrainMass Quizzes
Lean your Process

This quiz will help you understand the basic concepts of Lean.

Understanding the Accounting Equation

These 10 questions help a new student of accounting to understand the basic premise of accounting and how it is applied to the business world.

Team Development Strategies

This quiz will assess your knowledge of team-building processes, learning styles, and leadership methods. Team development is essential to creating and maintaining high performing teams.

Business Ethics Awareness Strategy

This quiz is designed to assess your current ability for determining the characteristics of ethical behavior. It is essential that leaders, managers, and employees are able to distinguish between positive and negative ethical behavior. The quicker you assess a person's ethical tendency, the awareness empowers you to develop a strategy on how to interact with them.

Learning Lean

This quiz will help you understand the basic concepts of Lean.

View More Free Quizzes
Related BrainMass Solutions

  • A Guide To Writing An Executive Summary

    493086 A Guide to Writing an Executive Summary Discuss a brief situation analysis, marketing objectives, strategies, tactics, financial considerations, and a timetable for implementation. Executive summary for a hypothetical marketing plan.

  • Developing a Marketing Plan

    Executive Summary (Required) 2. Marketing Vision Goals Purpose 3.

  • Executive Summary for Time Restraint

    608796 Executive Summary for Time Restraint DB Post an executive summary of your Comprehensive Project in the body of a post in this discussion (please do not use attachments).

  • Executive Summary of the Business Plan

    Tips for Writing the Business Plan's Executive Summary: 1) Focus on providing a summary; the business plan itself will provide the details and whether bank managers or investors, the readers of your business plan don't want to have their time wasted

  • Marketing Objective and Plan for Integrated Diabetic Device to Market in Malaysia

    There is a provision for monitoring of results. 3. Budget should be a part of financial plan, not a marketing plan. Marketing plan 3 STRENGTHS WEAKNESS 1. Executive summary is provided. 1.

  • Z-Wing Marketing Plan Power Point with Notes

    This marketing plan includes an Executive Summary, Situation Analysis, Marketing Strategy, Financials and Controls for Z-Wing.

  • The Importance of Executive Summary

    584756 The Importance of Executive Summary Discuss why, after all the work that has been done to prepare a marketing research report, it is usually the executive summary that is most thoroughly read.

  • Landscape Business Plan

    507451 Landscape Business Plan This should include the following elements: -A complete and concise executive summary of your entire descriptive business plan - not to exceed 3 pages. -A thorough business plan for a landscape company.

  • Writing an Executive Summary

    Once it is designed and constructed, you should have no problem summarizing it and then adding your Executive Summary to it. Example: (This was my actual Executive Summary that was submitted for a Marketing course.

View More Related Solutions