Please provide information to help write a condensed executive summary for a hypothetical marketing plan.
The summary should include a brief situation analysis, marketing objectives, strategies, tactics, financial considerations, and a timetable for implementation.
Enough detailed information is needed to discuss each aspect.
Medical Equipment. Let's say a new-high tech X-ray machine.
This is going to be my marketing plan
Current marketing situation:
The X-ray equipment market is dominated by Jaba X-ray machines. They are the best known. Sold 10 million equipments within 5 years. They use the internet as their main sale channel. They have a payment option plan where Hospitals and clinics for Zero down and finance in two years.
Other X-ray machines such as the Toba, and GINA lurk behind in sales. Jaba controls 70% of the market.
Despite a chocked market and intense competition. RayTech (the equipment that I am marketing) can rely on numerous strengths.
First it takes pictures clearer and in fewer seconds. Secondly, it consumes less power and has the ability to retain power for 48hours. ...
The solution provides an executive summary for hypothetical marketing plan, including the objectives, strategies, and tactics.