Studio Productions sales force calls on businesses, such as advertising agencies, corporate marketing departments, Internet managers, etc., to solicit a variety of graphics projects to create for clients. Selling is a process rather than simply order-taking: What suggestions do you have to improve the selling process? Co
Do I need to comprise the below captioned questions to include the marketing mix and strategy? If so I really need assistance in comprising the mktg mix and strategy with the below captioned questions into an essay form. 1. What are the advantages and disadvantages of using a career sales force versus an independent sales f
Select a television, print, billboard, or radio commercial that you can recall within 30 seconds. Describe the ad, identify the target audience and key message(s), and state why you find the ad either effective or non-effective. Be sure to fully explain your rationale for your response.
1. Within a health benefits insurance company, what element of the promotional mix is used least? How could the use of this element be increased to create a more favorable promotional mix? What would you recommend, and why?
Would the below questions down below be all part of the second major marketing mix tool - pricing. How can I use the the questions and answers below to formulate and essay? Many thanks! 1. What type of new product pricing strategy would be involved in considering a new free checking product for the bank? 2. What types
Recently you heard complaints regarding the "attitude" and "empty promises" from a customer regarding one of the other salespeople. One customer, who has been a patron since the beginning, has even threatened to take their business elsewhere. Knowing that one customer can influence potential new customers, you ask the owners to
We use the Pearce-Robinson: Strategic Management, Ninth Edition, (2004) text and have red though chapters 9 & 10 And one article: #1 Ulrich, D. & Smallwood, N. (2004 June). Capitalization on capabilities. Harvard Business Review 82(6), 119. Specifically and for clarity, the project instructions read as follows: "...
In which situations is the high/low marketing strategy appropriate? Is this strategy appropriate and compatible or not appropriate for Kmart after its acquisition by Sears. Please provide sources if used.
1. Explain the concept of a hybrid channel distribution system. Provide an example. 2. The most advanced supply-distributor arrangements for administering VMS's involve distribution programming. Explain the components of distribution programming. 3. A decade ago, the advertising-to-sales promotion ratio was about 60
How does a health benefits company determine what new products will be introduced? Is this effective? Why or why not? (If you do not know how a health benefits company makes this determination, answer the questions based on how you think this may occur OR how it should occur.) What are the market research methodologies that
Identify at least 2 companies that have faced specific issues related to selecting marketing metrics and how they solved their issue. Marketing metrics to include designing control systems step by step in regards to obtaining feedback data and evaluating feedback data and taking action, designing decisions for strategic cont
How will you execute your proposal? Discuss how you will collect, organize, and analyze data. How will you share information, and with whom? JavaJoy Coffee equipment cont'd
1.If you were in charge of the Sony PlayStation 3 launch for the holiday season of 2006, how would you position the new console? (Who are you targeting and what value proposition are you highlighting?) 2.How worried should Sony be about the unexpected success of the Nintendo Wii? Is there anything Sony can do to ensure the Wi
Deliverable Length: 5 paragraphs discussion, 1-3 slides per person ECO-TOURISM Using the outline , develop and complete your part of the marketing plan. Please to provide reference and citation in APA style
Create an ad campaign for BBA degree. Include your ideas for: * Advertising (Where will you advertise and what will your message be?) * Public Relations * Interactive Marketing (How will you use the internet, social networking sites, mobile ads, contests, etc.?) Please to provide reference and citation in APA style
The two purposes of business are marketing and innovation. What does this statement mean to you? introduction, body and conclusion careful paragraph development formal punctuation and mechanics correct spelling appropriate title not to be a research paper; do not use sources
Deliverable lenght: 1 paragraph Do you believe books provide more knowledge enhancement when compared to software?
Discuss the Lanham Act and how it affects advertising. What elements are necessary to win false advertising claim under the Lanham Act?
A) Write a proposal to the Project Director, explaining the four basic components of your advertising and public relations campaign process. (80 Points) 4 Basic Components 1) Research 2) Formulation 3) Implementation/Control 4) Evaluation B) Describe what deci
Your presentation was very well received. Yet, having no previous work experience with moving into international markets, you think it might be best to contract with an external service to research international markets. In the discussion board, meet with your marketing team and discuss the following challenges ahead of you.
Excluding the supermarket two for ones, choose a product and marketing campaign that targets buyers in a down economy. Discuss the effectiveness of the campaign and how you might improve upon it. Be sure to include your thoughts on competition and differentiation. (3 paragraphs total for the post) Select two of your classmate
Describe the target audiences that would be interested in a high end grocery store.
Imagine this...you were given the task of demonstrating to your President that there is enough demand for your new product to invest in the development of your product. What would you use to demonstrate potential demand? What pieces of information, financial expectations, etc to demonstrate demand. Tell me what you would use
Since the 1880s, advertising has been the focus of numerous examples of criticism from a host of sources. In recent years, social criticism of advertising has taken precedent over its economic effects. The range of criticism involves advertising strategies, audiences targeted and the execution process. Some representing examples
I have to create an advertising plan for a made up product that Garmin will produce. The product is a wrist band that will be used at theme parks, i.e. Disney, etc. that will allow people in a group to be able to track everyone in their group. For example a family of four goes to a park and they purchase the wristbands, Dad g
Begin marketing a new product to Japan for a company that wants to offer its top-selling product abroad. Acting as the marketing manager for the company, analyze the various international marketing research methodologies and resources available. State the objectives of research and select the appropriate international market res
Research always has its limits. Opening a coffee bar over seas in India what kind of constraints would I have to deal with and how would they have to be addressed?
Julie Hogan is JavaJoy's National Sales Manager, and is in the process of rolling out JavaJoy's first non-coffee brewing system - a tea brewer. While the sales channels are the same as for the coffee brewing equipment, the end users (tea drinkers) are certainly different. Julie is desperate to know how the new product is being r
Compare and contrast superstores, discount stores, warehouse clubs and factory outlets. What kind of shoppers will each attract? What are the advantages and disadvantages of each?
Friends have convinced you to manufacture your cookie recipe that they have enjoyed for years. You found a bakery and decided on intensive distribution using a four level customer marketing channel. Describe each level and the role it will play in the success of your business. Which channel member do you think is the most import