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What happens when you tie your product to a celebrity that behaves poorly?

What happens when you tie your product to a celebrity that behaves poorly? Take for example Tiger Woods, many of the companies he endorsed severed ties with him after his affairs were brought to light. However, some of the companies have stuck with him. If you had a product, would you want Tiger endorsing it? Why or

The Emotional Advertising of McDonald's

The Marketing Scene is a publication that provides a platform for professionals and consumers to discuss new ways of marketing, the effectiveness of advertising trends, specific ad campaigns, and the impact this information has on society. Title: Emotional Advertising Topic Category: Select One Controversy in Ads Lifest

Focus group

Have any of you participated in a focus group? What was it like? What are some of the limitations of data gathered from a focus groups? What are some of the advantages of using a focus group? Please explain your answer.

International Marketing Plan Objectives for Team Athletic

Please help with only one part of the following assignment - the objectives. The assignment is below. a. Select a country other than one in North America. Then, select a company, and a product or service. When selecting a country, it is important to be mindful of the following factors: access to information about the c

Comprehensive marketing plan for a healthcare service.

Marketing Plan Focus Comprehensive marketing plan for a healthcare service or product. At a minimum, the marketing plan shall include the following: 1. Management Summary 2. Economic Projections 3. The Market - Qualitative 4. The Market - Quantitative 5. Trend Analysis 6. Competition 7. Problems and Opportu

Discuss marketing successes in a down economy

The United States is experiencing inflation, increased unemployment, and escalating gas prices. A 71-year-old food company is associated with hard times, and as the economy heads downward, the product bucks the cycle and enjoys sales increases. During the down economy, marketers are experimenting with various tactics to entic

Marketing: Personal story about marketing

See the attached files. Marketing publication, "The Marketing Scene," which provides a platform for professionals and consumers to discuss new ways of marketing, the effectiveness of advertising trends, specific ad campaigns and the impact this information has on our society. Some of the stories on the site encompass th

Customer Response and Value

Please see attached for questions. Question 1: Marketing Communications and Customer Response (Use Figure Below) a. Using the data provided, how do the results of this marketing communication change when advertising exposure is only 50 percent? b. Using the results provided, evaluate the impact of improving ad awaren

Migala's Five C's: Developing a Web Presence

Discuss the importance of Migala's five Cs when developing a Web presence for a sport organization. Are there other items that might be added to these five? How can you present Migala's five Cs to sponsors?

Marketing & relationship-building activities - hotel management

Visit the Web site for a large hotel chain such as Marriott, Best Western, or Hilton. What evidence do you see that this organization is using marketing to appeal to customers needs, wants, and demands? What other relationship-building marketing activities would you suggest to this hotel's management?

Marketing Terminology

Ever been confused by the many marketing terms? Specifically, for each of you, what is the largest misconception about marketing that this scenario clarifies? If the circus is coming to town and you paint a sign saying 'Circus Coming to the Fairground Saturday,' that's advertising. If the person riding the elephant throws

What are the three most effective advertisements on television today?

1. What are the three most effective advertisements on television today? 2. What makes them effective? 3. What are the three least effective advertisements on television? 4. What makes them ineffective? 5. If you can recall them, are they really ineffective? (Cite references when possible) Thanks for getting me start

Principles of Marketing - Profits

In a series of interviews, you ask three recruiters to describe the missions of their companies. One says, "To make profits." The second recruiter says, "To create customers." The third says, "To fight world hunger." Analyze and discuss what these mission statements tell you about each of the companies. Rewrite these mis

Overhead and Marketing Variances

P 13-21: Megan Corp. The following data are available for the Megan Corp. finishing department for the current year. The department makes a single product that requires three hours of labor per unit of finished product. Budgeted volume for the year was 30,000 direct labor hours. Overhead efficiency variance $4,000 U Bud

Overhead and Marketing Variances..

P 13-13: Wine Distributors Wine Distributors is a wholesaler of wine, buying from wineries and selling to wine stores. Three different white wines are sold: Chablis, Chardonnay, and Riesling. Here are budgeted and actual sales data for the month of April. WINE DISTRIBUTORS Budgeted and Actual Sales Data April

Question about Overhead and Marketing Variances

Beanie Babies The Ogden plant makes Beanie Babies, small stuffed toys in a variety of animal shapes. The toys are so popular that they have become collectors' items. The plant uses a flexible budget and predetermined overhead rates to assign overhead costs to the different Beanie Babies produced. Overhead costs are assigned u

Second portion of your International Marketing Plan.

Utilize the company, product, and country you used for the Detailed Marketing Plan Outline: Part I Toyota/Japan I need help with paper of a 1,050- to 1,400-word detailed outline of the second portion of my International Marketing Plan. a. Describe the market segment you are targeting and explain how you plan to pos

Health Care Industry Background

Please describe a historical background of the industry. The topic is a 218-beds acute care facility. Please discuss in 200 words the history of the organization's industry - Acute Care facilities.

consumer benefits and services

What additional consumer benefits and services do craft beer marketers offer to differentiate their product? Here is an example using a car to demonstrate what I mean. Core product: basic transportation; reliable, safe Actual product: Honda, color red, side air bags, 35 MPG Augumented product: 5-year warranty, low intere

Marketing plan outline in the healthcare industry.

Complete the details of your Marketing Plan Outline for the following components in a draft format: Assisted living plan: Section I: Management Summary Section II: Economic Projections Section III: The Market Qualitative Section IV: The Market Quantitative

Online Advertising International Shipping Costs

100 or more word count Please select one of these subjects and share your thoughts. a) International shipping costs and/or taxes impact the final price of goods to the consumer. Discuss what the online marketer can do to manage these costs and maintain price competitiveness. b) Discuss why online advertising may not