Purchase Solution

Marketing & relationship-building activities - hotel management

Not what you're looking for?

Ask Custom Question

Visit the Web site for a large hotel chain such as Marriott, Best Western, or Hilton. What evidence do you see that this organization is using marketing to appeal to customers needs, wants, and demands? What other relationship-building marketing activities would you suggest to this hotel's management?

Purchase this Solution
Solution Summary

The expert recommends marketing and relationship-building activities for hotel management.

Solution Preview

I went to www.marriott.com to view Marriott's website.

Here is what I found

The organization uses marketing to appeal to customer's needs, wants and demands and this is evidenced by having an eye catching home page on their website. There are several options for customers from ...

Purchase this Solution
Free BrainMass Quizzes
Understanding the Accounting Equation

These 10 questions help a new student of accounting to understand the basic premise of accounting and how it is applied to the business world.

Basic Social Media Concepts

The quiz will test your knowledge on basic social media concepts.

SWOT

This quiz will test your understanding of the SWOT analysis, including terms, concepts, uses, advantages, and process.

Income Streams

In our ever changing world, developing secondary income streams is becoming more important. This quiz provides a brief overview of income sources.

Change and Resistance within Organizations

This quiz intended to help students understand change and resistance in organizations

View More Free Quizzes
Related BrainMass Solutions

  • Marketing Tourism

    .), however, the customer relationship building effect provides continuous brand preference.

  • The Marriot Hotel: Evaluate organizational functions

    operations * The operations of the hotel enable the hotel avoid going under. Proper management is key for the hotel to flourish.

  • Java Code and Principles of Inheritence

    Do Hotel and Building have an "Is A" relationship or "Has A" relationship? 4. Which of the following is true: a. Hotel and Home are subclasses of Building b. Hotel is a subclass of Building, Home is a subclass of Hotel. c.

  • Project Management

    It should also help to promote the public interest and management activities in the organization.

  • Process Mapping and Six Sigma

    This map gives a relationship between the main activities, information flow and personnel responsible for the work activities (BusinessDictionary, 2015).

  • Estimating the ROI for Marketing Activities

    Marketing Management. Pearson Education, Inc. The expert estimates the ROI for marketing activities.

  • Sales and Marketing in the Lodging Industry

    In your paper, address the following: o Examine the relationship between the marketing and sales in a lodging operation. How can they work together to improve the bottom line of a lodging operation?

  • Customer Relationship Cost Benefit Analysis

    172935 Customer Relationship and Cost Benefit Analysis Please provide a cost benefit analysis on customer relationship management for a hotel/resort project. Dear Student, Thank you for selecting BrainMass to assist you.

  • Hospitality and Tourism

    For example the hotel salesman continues: "Would you like a launch ride in the evening?" The seventh step is relationship building. This means striving to get the customer back to the hotel.

View More Related Solutions