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    Marketing & relationship-building activities - hotel management

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    Visit the Web site for a large hotel chain such as Marriott, Best Western, or Hilton. What evidence do you see that this organization is using marketing to appeal to customers needs, wants, and demands? What other relationship-building marketing activities would you suggest to this hotel's management?

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    Solution Preview

    I went to www.marriott.com to view Marriott's website.

    Here is what I found

    The organization uses marketing to appeal to customer's needs, wants and demands and this is evidenced by having an eye catching home page on their website. There are several options for customers from ...

    Solution Summary

    The expert recommends marketing and relationship-building activities for hotel management.