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    Customer Relationship Cost Benefit Analysis

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    Please provide a cost benefit analysis on customer relationship management for a hotel/resort project.

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    Customer Relationship Cost Benefit Analysis (Financial Justification)

    The Cost Benefit Analysis (CBA) is a somewhat simple and popular technique for considering whether to make changes or to keep things the same; it is configured by adding up benefit values for a course of action, and subtracting associated costs.

    CRM stands for Customer Relationship Management according to CIO.com. "It is a strategy used to learn more about customers' needs and behaviors in ...

    Solution Summary

    This response looks at customer relationship management for a hotel and/or resort project.