Please provide a cost benefit analysis on customer relationship management for a hotel/resort project.© BrainMass Inc. brainmass.com August 15, 2018, 2:30 pm ad1c9bdddf
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Customer Relationship Cost Benefit Analysis (Financial Justification)
The Cost Benefit Analysis (CBA) is a somewhat simple and popular technique for considering whether to make changes or to keep things the same; it is configured by adding up benefit values for a course of action, and subtracting associated costs.
CRM stands for Customer Relationship Management according to CIO.com. "It is a strategy used to learn more about customers' needs and behaviors in ...
This response looks at customer relationship management for a hotel and/or resort project.