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Baby Boomers and Market Forecasts

Discuss: When the first baby boomers hit retirement, what types of information would assist you in forecasting market potential and future demand for products and services of this emerging "maturity market?"

Member of the External Public

If you were a member of the target external public member for an organization in your community what would be the most effective media to communicate their message to you? Why?

Describe the marketing tools used in each of the three Web sites below:

I need to draft a page section that describes the marketing tools used in each of the three Web sites below. Perhaps including an evaluation of the apparent customer service provided by each site could expand understanding of the marketing tools to that page section. 1) 2) 3) www.o

Retailing Location Analysis and Market Selection

A on-line retail expert once said "the number one issue for website success is getting traffic to the site. Another retail expert indicated "I would rather have better traffic than more traffic. While these two statements appear to contradict each other they are also consisted. How?

Marketing and Product Development Research - Z-Wing

The company I work for, Z-Wing is working to keep up its market share now that its closest competition has captured 47% of the current market. The Head of Commercial Aviation has been tasked with "staying ahead of Janssen (the competition) and maintaining Z-Wing's position as a world leader". Chairman Aaron Weiss has asked your

Marketing Research vs Intuitive Decision-making

What are the pros and cons of using marketing research as compared to intuitive decision-making? What is an example of a situation where market research would be preferable to intuitive decision-making? What is an example of a situation where intuitive decision-making would be preferable to market research? No more than 200 word

Case Study - The case of the test market toss-up

Please help me so I can complete the following assignment: Write a detailed case study following these outlines. 1. Identification of the Issues 2. External Analysis 3. Internal Analysis 4. Alternatives 5. Decisions and Implementation 6. Measuring Results

Children's Web Sites: Advertisements and Marketing

Visit 5 Web sites that are designed to appeal to children. Examine the types of advertisements and other forms of marketing communications you see there. Are they appropriate for the age group for which the site is targeted? Do you see any advertisements that you think are inappropriate? Does the site comply with COPPA (Children

Marketing Products and Coupons

Many marketers put coupons in magazine and newspapers today. Others place tear-coupons in supermarket and other store displays. The latest in couponing is Internet placement. The buyer can just print the coupon out and take it to their local store to use. Provide a detailed answer to the following (remember that active parti

Marketing Research

What sites have free market research information regarding such items as: demographics, industry.. like the consumer electronic industry for Best Buy Stores?

Important information about Environmental Protection

Discuss the roles of government, business, and the consumer in environmental protection. Justify your position. To participate fully in this discussion, you can locate information using the Library's web links and article search engines. Here, you will find links about environmental protection. As a group, select a business (

Uncommon e-commerce company customer value proposition

Select an uncommon (avoid well-known) e-commerce company. Visit its Website and describe its business model based on the information you find there. Identify its customer value proposition, its revenue model, the marketplace it operates in, who its main competitors are, any market strategy appears to be. Also try to locate infor

The Three Dimensions of the Customer Satisfaction Index

The three dimensions of CSI are: 1. Overall customer satisfaction 2. Likelihood of repeat business 3. Likelihood to recommend the company to others What could be the 4th dimension? Assume that the product and the brand you are looking at is Nike Sneakers. For each dimensions defined in CSI, design at least an item t

Metcalfe & Moore

Visit This is a "mom and pop" site based in the UK that can help site vistors learn everything they ever wanted to know about digital photography and equipment. Tour the site and pay close attention to site content and features. Identify one site feature that is made possible because of Moore's Law and describe

Ethics Issues - Airport VIP Service

1) I need to figure out what ethics issues might arise when marketing an airport VIP service. 2) I also need to find the importance of being ethical and socially responsible when marketing this service. References would help me also.

Conducting an Information Interview

Conduct an information interview using the instructions in the above reading. Try to identify an information broker or superconductor (explained in Uzzi & Dunlap article) and conduct an information interview with her or him. If you are interested in changing your job or advancing, this is a wonderful opportunity. If you aren't i

Pay-per-Click Search Engine Industry

Investigate the pay-per-click search engine industry. Examine companies such as (the originator of the pay per click search engine) and its competitors. How do consumers benefit from pay-per click search engines? Be sure to visit

Help-Wanted Ad for Toy Designers

You have been asked to write a recruiting ad for toy designers in Starkville, MS. You think the best designers will be coming from the university. Decide what qualifications would be important for a toy designer on the gaming team, which is in the middle of a project for creating an election game to teach high school students ab

Budget of 26,000 to Spend on a PR Campaign

I need help with a PR Campaign, My PR Team have decided that we are going to manufacturing facilities to another country to maximize labor cost reductions. The team has decided that we are to open up a restaurant called Ocean City Gourmet dining. The team decided to open up the business in the Bahamas. Since the beginning of 2

Effective Communication

I need help with this. Here is the information. Effective Communication Case Study Analysis Prepare a 500-word case study analysis in which I evaluate the effectiveness of communication between an PR campaign and its targeted publics. The organization to be discussed is the truth campaign. Here is the link in which to