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    Guidance needed on problems on marketing and investment

    2. Grommit Engineering expects to have net income next year of $20.75 million and free cash flow of $22.15 million. Grommit's marginal corporate tax rate is 35%. a. If Grommit increases leverage so that its interest expense rises by $1million, how will its net income change. b. For the same increase in interest expense,

    Marketing

    1. How would managing a sales team be different from managing an office staff? What types of leadership styles are most appropriate for leading a sales team? What is your leadership style? How can you, as a sales manager, promote positive character attributes in the members of your sales team? 2. What happens if a manager man

    Principles of marketing

    Several years ago, a brewing company led a charge of microbreweries in an attack on the established brewers' domestic beers. Explain and describe the following in your report: What is micromarketing? How might it have been used by microbreweries? What communications channels would be most effective? Evaluate the strategy.

    Principles of Marketing for Car Insurance

    Car insurance Describe how the company uses the direct channel of distribution. Describe how the company uses the indirect channel of distribution. Give your opinion as to which channel appears to be more efficient for the company described

    Example of Effective Introduction: ISO 14001 Presentation

    I need assistance writing an effective introduction based on the following information below: ISO 14001 Presentation Your team has been hired as consultants by a company and is meeting with the executive board. - The current state of the organization in relation to ISO 14001 certification - Where the organization woul

    BP and Public Relations as a result of the Gulf oil spill

    As I'm watching the news about the horrible oil spill that BP has taken the blame for, do you feel that they will ever make a come back from causing the greatest environmental detriment in history? How could a PR firm ever take them on as a client and make this all right and make us believe in this company again? Would you take

    Marketing: promotion techniques, coupons, contests; impact of brand Web site

    1. Marketers often use sales promotion techniques like coupons and contests to build interest in a brand. Think about the last time you participated in a brand-related contest. What attracted you to the contest? Did it influence your purchase of the brand? Was it effective in changing your purchasing habits? and reasoning, and

    Prospecting and Generating Leads

    What is prospecting? How does a business generate leads? How are leads converted to relationships? How are relationships converted to sales?

    Iphone

    Dear Sir/Madame, I would like to request assistance in developing my Iphone Marketing Plan. Besides the development of a standard marketing plan for the Apple Iphone I would like to request the following: Sales forecast, Market potential, Market share, Competitive structure, Fixed and variable cost , Contribution per

    Home Office Systems: Performing Pro Forma Income Statements

    The annual planning process at Century Office Systems, Inc. had been arduous, but produced a number of important marketing initiatives for the next year. Most notably, company executives had decided to restructure its product-marketing team into two separate groups: (1) Corporate Office Systems (2) Home Office Systems.

    Service Marketing

    You have been asked to write a report on service marketing. In your report, address the following: ?What is meant by service marketing? ?What are at least three ways in which service marketing differs from product marketing? ?What are at least three characteristics of service marketing? ?What are the changes th

    Marketing Finance

    Video Concepts,Inc.(VCI) markets video equipment and film through a vari- ety of retail outlets. Presently,VCI is faced with a decision as to whether it should obtain the distribution rights to an unreleased film titled Touch of Orange. If this film is distributed by VCI directly to large retailers,VCI's inv

    Financial Marketing: Starshine Sisters Band

    Executives of Studio Recordings, Inc. produced the latest compact disc by the Starshine Sisters Band, titled Sunshine/Moonshine. The following cost information pertains to the new CD: CD package and disc (direct material and labor) $1.25/CD Songwriters'royalties $0.35/CD Recording artists' royalties $1.00/CD Advertisin

    Customer Relations department

    Your company's Customer Relations department is nothing more than a "complaint department". What steps would you take to make it more proactive rather than reactive?

    Marketing Planning for Launch of New Product

    Assume you are the Chief Marketing Officer of the company launching the product or service that you have selected. Develop the marketing strategy for the product or service in terms of: Features that differentiate it from the competition Promotion of the product or service Distribution for reaching the customers Pricing

    Marketing

    Select a target market segment for your initial launch of the car. Describe why you think this target segment is most appropriate for your car. Once you have selected the target market, discuss how you will create a marketing information system to monitor that segment. How will it monitor external factors in the business env

    Positioning India for Medical Tourism

    1. Discuss how India should position itself as a healthcare tourist centre 2. Identify the groups that India should target. 3. Discuss why the women motorcyclist market is a good strategic fit with Harley Davidson.

    Inferential Data Analysis in Research

    How do you define inferential data analysis? When would you use inferential data analysis in research? What is the best way to visually depict market research data? Why? What is the importance of using text and graphs to illustrate research findings within a research report? What are some important components of a research re

    Export Marketing

    You work for a firm that produces packaged potato chips. Your firm is interested in exporting their product to a different country. You need to select a country other than the one you live in and describe the culture of that country along with the key elements of their marketing system. Would you need to be aware of the differen

    Companies doing their own research and potential pitfalls

    What are some of the potential pitfalls of a company doing their own research, even if they have a dedicated research department? What are some of the potential pitfalls of hiring an outside firm, even if it is specialized in the area your company needs research? How much weight should be placed on the findings of market researc

    Marketing Principles

    1. How does culture influence how consumers view the different attributes of a product? Also, how does the culture in which individuals are raised have an impact on the products they buy? How can a seller use culture to sell a product successfully? Provide two examples showing how culture influences the purchasing process. 2

    Preparing a Microsoft PowerPoint Presentation

    Instructions: Presentation Prepare 2 Microsoft® PowerPoint® slides with speaker notes illustrating the strategy and tactics of your PR Campaign. : I need help in writing a 600-word paper integrating revised versions of my previous Learning Team Assignment. . Include the following elements in your PR Campaign

    Marketing Management in global economic crisis

    Could you help me with the following questions. 1. Discuss how the global economic crisis has impacted the way company's market their products/services. 2. Discuss how customers can influence the products and services provided by companies. 3. Identify ways that a company can make marketing every employee's responsibil

    Strengths in SONIC PLC

    SONIC PLC's Strengths have to be assesed by answering two questions. What do customers think the company does well? How does the rest of the marketplace view the company? These question are answered in an effort to pinpoint the streangths of SONIC.