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The Three Dimensions of the Customer Satisfaction Index

The three dimensions of CSI are: 1. Overall customer satisfaction 2. Likelihood of repeat business 3. Likelihood to recommend the company to others What could be the 4th dimension? Assume that the product and the brand you are looking at is Nike Sneakers. For each dimensions defined in CSI, design at least an item t

Metcalfe & Moore

Visit dpreview.com. This is a "mom and pop" site based in the UK that can help site vistors learn everything they ever wanted to know about digital photography and equipment. Tour the site and pay close attention to site content and features. Identify one site feature that is made possible because of Moore's Law and describe

Ethics Issues - Airport VIP Service

1) I need to figure out what ethics issues might arise when marketing an airport VIP service. 2) I also need to find the importance of being ethical and socially responsible when marketing this service. References would help me also.

Conducting an Information Interview

Conduct an information interview using the instructions in the above reading. Try to identify an information broker or superconductor (explained in Uzzi & Dunlap article) and conduct an information interview with her or him. If you are interested in changing your job or advancing, this is a wonderful opportunity. If you aren't i

Pay-per-Click Search Engine Industry

Investigate the pay-per-click search engine industry. Examine companies such as Overture.com (the originator of the pay per click search engine) and its competitors. How do consumers benefit from pay-per click search engines? Be sure to visit http://www.payperclickanalyst.com/.

Help-Wanted Ad for Toy Designers

You have been asked to write a recruiting ad for toy designers in Starkville, MS. You think the best designers will be coming from the university. Decide what qualifications would be important for a toy designer on the gaming team, which is in the middle of a project for creating an election game to teach high school students ab

Budget of 26,000 to Spend on a PR Campaign

I need help with a PR Campaign, My PR Team have decided that we are going to manufacturing facilities to another country to maximize labor cost reductions. The team has decided that we are to open up a restaurant called Ocean City Gourmet dining. The team decided to open up the business in the Bahamas. Since the beginning of 2

Effective Communication

I need help with this. Here is the information. Effective Communication Case Study Analysis Prepare a 500-word case study analysis in which I evaluate the effectiveness of communication between an PR campaign and its targeted publics. The organization to be discussed is the truth campaign. Here is the link in which to

E-Shopping and E-Business

1) As Marketing Director of your company, you have been given a budget of $10 million dollars to spend on Internet Advertising. How would you spread this money out across Paid Listings, Pay per Click, Paid Inclusion, and Search Engine Optimization? What reasoning did you utilize to make this distribution? 2) You are startin

What is the role of research in IMC?

Defining a communication plan: 1. What is the role of research in IMC? 2. What is the impact of segmentation, Targeting, and positioning on IMC? 3. Why is the segmentation and targeting of the audience important to IMC? 4. What are some considerations when selecting a positioning platform for an IMC campaign? 5. Why is it

GAAP Rules and Consolidation Process

C4-1 Need for Consolidation Process At a recent staff meeting, the vice president of marketing appeared confused. The controller had assured him that the parent company and each of the subsidiary companies had properly accounted for all transactions during the year. After several other questions, he finally asked, "If it has

Review of the following 3 websites and answer the below questions for each. Office of Homeland Security (www.dhs.gov) Carrie Underwood (www.carrieunderwoodofficial.com) Taco Bell (www.tacobell.com)

Review the following 3 websites and answer the below questions for each. Office of Homeland Security (www.dhs.gov) Carrie Underwood (www.carrieunderwoodofficial.com) Taco Bell (www.tacobell.com) 1) Describe the website as a whole. 2) Follow the links and describe Public Relations components in detail. 3) In what ways

Relating Quantifiable Measures in Marketing

Relating Quantifiable Measures in Marketing 1. age of customer 2. time of month of purchase 3. number of the product bought by one person 4. number of stores product is sold at 5. Is mesuared customer male or female

Video Case Mall of America: Shopping and a Whole Lot More

Can you please help me answer these questions? It's a case study and I have a hard time answering it. It has to connect with marketing. 1. Why has Mall of America been such a marketing success so far? 2. What (a) retail and (b) consumer trends have occurred since Mall of America was opened in 1992 that it should consider whe

Huffman Trucking

Hello, I need some help with a few tables. Just basic - nothing length in answer. No paper as I will write the paper. Below, I have attached the scenario from which to work and the tables. The tables require alternative solutions - risks & probabilities, consequence & severity, and mitigation techniques. Include in table two t

Marketing - Southwest Airlines, AT&T

Using these two companies, please help me in answering the following questions. Thank you Southwest Airlines AT & T 1. Describe how an internal marketing culture can better satisfy customer needs 2. Analyze the factors that influence internal marketing culture 3. Describe how consumers make decisions to purchase servi

Marketing: Pricing & Break Even

Selling birdcages. Fixed cost (rent on a building, equipment, and so on) = $60,000 Expected variable costs = $12 per birdcage 1. if you plan on selling the birdcages to retail stores for $18, how many must you sell to break-even? 2. assume that you and your partner feel that you must set a goal of achieving a $20,000 pr

PR Campaigns

An organization is experiencing security issues associated with operating on the Internet. Identify your target audience for the PR Campaign. Discuss ethical implications related to the PR issues.

PR/Marketing - Business Scrabble

Concepts In Action: Business Scrabble The job of the PR professional involves dealing with words, articulating and framing situations in specific ways and managing and leading a key business function. Take the following alphabetized words and reorder them in such a way as to show their relationship to one another. You have m