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Describe the value of branding for both the buyer and the seller.

Describe the value of branding for both the buyer and the seller. How would you go about developing a brand for the product and/or service you are writing about for your project? What are some ways of promoting brand loyalty? Please also discuss why, for at least the personal computer, many customers prefer a no-brand-name PC? I

Public relations questions

1. Explain PR's role and functions within an organization. 2. Explain the impact of effective communications to internal publics. 3. Describe the differences between advertising and public relations. Give specific examples of each. Describe when an organization would use each. 4. Recommend strategies to generate positive p

Information search on Lexus and the luxury car market

While conducting marketing research about LEXUS: Conduct an information search on the luxury car market. It should be an updated information such as current market share, future trend... etc, Provide a luxury car market review to support the attached article. Restrict area: 1. Luxury car in the market share (current) ,

Organizational Ethical Process

Discuss organizational ethical processes as well as regulatory and legal rulings that might affect consumer trust when using an eBusiness Web site.


Choose an example of market segmentation. Discuss the criteria used to segment the market and the strategies used to appeal to the segment.

Select a common household product or service. Then select three different organizations that provide your selected product or service and compare the prices associated with your selected product or service. Are the different organizations using different pricing strategies? What strategies are being used and why?

Let's look at a 6 pack of Charmin toilet paper as an example. This product can be purchased at a Supertarget for $2.50/pack, A&P grocery chain for $2.75/pack or a local convenience store for $3.50/pack. The reason that you pay the most at the convenience store is because of the fact that the convenience store cannot offer the s

Marketing Analysis

Please provide reference that will allow me to find the following information I need to know what are the key elements of the marketing analysis.

Mercantilist ideas

Are there circumstances when it is appropriate to employ mercantilist ideas to promote a favorable balance of trade?

Target market selection

What are the various segmentation criteria that must be considered for target market selection? Which one of the market segmentation criteria is most difficult to identify and measure? As part of your response, consider the characteristics of buyers and the factors that influence their purchasing decision.

Marketing Audit

I am doing a marketing audit on the paint industry and I chose Valspar Corporation. Can you please assist with the following questions of the marketing audit. Within Valspar Corporation's marketing information systems I have the following questions: a) Is accurate information being obtained and distributed in a timely fash

Why is free data so costly to obtain?

It is no secret that data can be had for nothing. For example the US government has free data on just about every subject imaginable and other organizations like the World Trade Organization, the World Bank, the United Nations, and many others also have data for free. So, if data can be had for free why does it cost so much to o

Marketing Management Questions

Why is the first step (problem recognition) in the consumer purchase decision process, probably the most important? If you were a healthcare provider who recently acquired the technology to genetically assess people for future diseases, how would you determine to what target market (s) to offer this product or service? Mar

What type of sampling technique does this represent?

To test the effectiveness of a new type of plastic handcuffs, a law enforcement agency puts the cuffs on a sample of 30 persons who belong to the local weightlifting club. None is able to break free from the cuffs. What type of sampling technique does this represent? Explain your reasoning.

International Marketing Perspective

Crescent Hydropolis Resorts Plc is franchising and constructing the world's first underwater hotels and resorts. Proposed sites for Hydropolis Hotels include Dubai, Oman, Monaco, Las Vegas and Qingdao. Discuss it from an international marketing perspective. How do they market their product? Who is the target market? What ma

Positioning Strategy for IMC's campaign fpr 24 hour daycare service

Positioning Strategy I have to pretend that I'm a new Marketing Director and write a memo to the VP of Marketing proposing a positioning strategy in relation to the company's IMC campaign for a selected product or service. In the memo I have to address: A. Briefly describe the selected product or service. (I have se

Request for input and insight to each of the global business inquiries...

In your own words, based on your education and experience, provide me with input and insight to each of the inquiries to help enable a better understanding of the content. Thanks. A. What are the basic factors involved in deciding whether to use standardization or customization in global marketing? As a reminder, the ethnoce

Marketing and Marketing Research

1) What is marketing? How does marketing fit into a company overall? How does it differ from sales? 2) What is marketing research? Why is marketing research important to developing marketing strategy? 3) What is distribution channel? What is the relationship between channels of distribution and logistics?

Marketing tools for three websites

Can someone help me? I need help in identifying marketing tools for, and I reviewed all three websites and they all look the same. Would you please also include your observations of the apparent customer service provided by the three websites?

Different techniques that non-profits can leverage

There are different techniques that non-profits can leverage; would you consider that a non-profit might have an easier task of doing socially responsible or humanitarian marketing, based on the fact that they (presumably) already have a mission of helping people?

The Rules of eMarketing

Discuss some of these rules of eMarketing 1. Power shift from sellers to buyers 2. Increasing velocity 3. Death of distance 4. Global reach 5. Time compression 6. Market deconstruction

Developing a marketing plan

Our market plan is Mighty Milk, our target market is 6-12 year olds. We will have varieties such as vanilla, choc, strawberry, straight milk, twizzlers etc. It with be soy milk with natural flavors with cool names and packaging. They could come in drink boxes shrink wrapped together resempling a roll of starburst in the differe

Outline of Websites and Marketing Tools

I need to develop this outline into a paper. Your help is needed to develop the following outline with about 100 words. Outline: 1. Visit the following web sites ( ;; 2. Describes the marketing tools used in each of the three Web sites. Include an evaluatio

Global Business Strategies/ Marketing Managing

Imagine you are the marketing manager for a U.S. manufacturer of disposable diapers. Your firm is considering entering the Brazilian market. Your CEO believes the advertising message that has been effective in the United States will suffice in Brazil. Outline some possible objections to this. Your CEO also believes that the pric