? Consider what product or service Classic Airlines is marketing, the marketing challenges it faces, and its current corporate culture. ? Write a 350- to 700-word paper explaining some of the marketing concepts found in this week's readings, and how they can be related to the context of the scenario. Include citations and re
Please answer following questions. Give examples and detail answers 1. What is electronic data interchange (EDI)? Describe in detail the advantages of using EDI in physical distribution activities 2. Compare and contrast direct and indirect marketing distribution channels. Describe some circumstances when direct distribut
I need help on how innovation and creativity support Marta's transportation goals and objectives. Identify the internal and external drivers of innovation.
We know that a tariff raises the price of a good in the importing country and lowers it in the exporting country. As a result of these price changes, do producers lose or gain?
For IBM, discuss: 1) A history of the organization/industry. 2) The market in which the organization/industry operates.
Propose specific actions to improve profitability at Starbucks. Discuss the pros and cons of each proposed action. (Keep in mind this is a services marketing course).
New Wave Chance Youth Club is a local youth organization supported solely by the donations of individuals and the local church community. Its co-founders, are considering launching a Web site to promote upcoming events and raise money for a new gym. Their good friend Paul has volunteered to develop a Web site, which they feel wi
Prepare a 300-750 word Internet Article summary on the value of internal marketing or on future trends in marketing. Explain how the article relates to your organization. Use the following format to prepare your article summary: a. Identify the main point of the article. Then relate it to the text material by citing the pa
Assignment Type: Individual Project Deliverable Length: 3-4 pages All of the articles are edited by marketing professionals to ensure quality information dissemination. Stories are added several times per week and cover a wide array of marketing topics. The stories are sorted by category. On the main page click on "Discu
Name an advertising campaign you believe was successful. What made this campaign successful? Name an unsuccessful advertising campaign. What made this campaign unsuccessful? Why is it important to evaluate communications and sales effects?
Other than economies of scale what would you consider to be barriers of entry into a market? Explain whether or not these barriers are the same for all market structures.
Why are marketing channels and intermediaries necessary? What is the most important function carried out by intermediaries? Why? Why do channel arrangements sometimes need to be modified over time? Give an example of a channel and product to illustrate your points.
1. What kinds of information are needed to enable marketing managers to select foreign markets? 2. Compared to a developed country like the U.S. or Germany, what is different about marketing in a less developed country? What is the same?
Discuss the different types of pre-employment tests. Include the following: -the overall value -which tests are appropriate for which positions -validity and reliability -any legal and ethical considerations -the role of confidentiality and privacy -how these tests intertwine with job analysis information Use the Libr
See attached file. Analyze the current situation at Classic Airlines. Please point out the internal and external pressures contributing to Classic's current crisis, the objectives and obstacles of the marketing department, and the marketing resources available to resolve this crisis. Please assist me with choosing a pr
What are opportunity costs for an adult to go to college? Please use your own experience as a basis to explain your answer.
Explain why you feel prices are or are not determined in a free market environment in the US. Cite at least one example to support your opinion.
Important note: Please answer the following question writing between 200 to 300 words to each question. 1. Why is marketing research important? What are the goals of marketing research? 2. Can a single marketing strategy meet the needs of various types of buyers? Why or why not?
1. Does marketing force people to buy products they don't need, want, or can't afford? 2. Is advertising to children ethical? 3. Does marketing increase the cost of goods? 4. What marketing ethical issues have students encountered in their own personal or professional business situations?
Evaluate the offerings of Google and Microsoft(R) and identity in which areas Amazon.com is competing, and discuss whether this is a wise strategy.
What is the difference between primary and secondary research? When should a company use primary research and when is it appropriate to use secondary research? Why is market research important in developing products and/or services for the global marketplace? What are important considerations in deciding whether to take a produc
I'm thinking of running a newspaper advertisement and stating: My Tasty Treat Pistachio Almond Fudge ice cream is terrific! It's absolutely the best in the world! I really don't have any hard facts to prove it is the best in the world, so would that ad be unethical? Should I run it?
Prepare a paper in which you define marketing. Include in your paper your personal definition of marketing and definitions from 2 different sources. Based on these definitions, explain the importance of marketing in organizational success. Provide at least 3 examples from the business world to support your explanation. Be sure t
Would you agree or disagree that service marketing is different than product marketing, and what are the characteristics of services?
You are in a manager's meeting talking about hiring. One of the managers says that he wants to hire an older person because he thinks an older person will do a better job. In addition, he wants someone from an affluent, primarily Caucasian area. You need to explain to him that his request could lead down a trail of being noncomp
Include references to the following: ?Message types discussed this week which include: Verbal and non-verbal communication Characteristics of an effective message. ?The audience impact on the message and how it is delivered. Please provide 300 words.
Environmental Factors Paper Prepare a paper in which you identify the environmental factors that affect global and domestic marketing decisions. In your paper be sure to address the following: a. Select an organization with which you are familiar that conducts both domestic and global marketing. b. Discuss the high-level
Marketing does not exist in a bubble. The most successfully implemented strategies are ones where all functional departments of an organization are involved. Another term which you may have heard that also relates to this concept is TQM. What is TQM? Now, can any of you tell me why marketers would want to actively work
Please select your favorite restaurant or product. How would you apply the five P's to market this restaurant or product? What would you sell, who would you sell it to, where would you sell it and why? Please make sure to address each of the five P's in your answer.
I need approximately 250 words to answer the following: Explain whether or not any product or service can be marketed globally and if it sells in the United States whether or not it will sell in another country? If you agree that the same marketing techniques can be used in multiple countries and cultures, describe how that i