Brickman Apparel produces equipment for the extreme sports market. It has four peak periods, each lasting two months, for manufacturing the merchandise suited for Spring, Summer, Fall and Winter. In the Off-peak periods, Brickman schedules equipment maintenance and runs advertising to generate demand for its upcoming seasonal
Discuss the current status of effectiveness of TV advertising. How have the changes in consumer behavior impacted TV advertising effectiveness? State some strategies for the marketer to overcome these problems?
Three of the influencers of organizational buying are influencers, buyers and deciders. What are their roles in the organizational buying process? Is it possible for an influencer to be a buyer or a decider, or both, while also being an influencer? Please explain your answer.
Identify the appropriate place and promotional strategy that should be used in the development of the strategic marketing plan. Develop an initial sales promotion schedule. Our new product is a Starbucks mocha macchiato
I need assistance with the following: After you have read the 3 definitions of MARKETING a few times, then you create your OWN definition of MARKETING. 1. Begin your paper by stating the three sources (including the years of publication) that helped you develop your definition of Marketing. Make sure that the definition is
I need assistance with the following Select a company that you think has a good strategy for developing relationships with their customers. I have selected Wal-Mart. Describe and critique the company's strategy for developing relationships with customers. The critique should begin with a discussion of the programs that are cu
1.Identify the strengths and weaknesses of Staples, Inc. before the arrival of Ronald Sargent. In addition, identify the threats and opportunities this organization was facing. Need to identify 10 points, use point form with very explicit statements. 2.Staples, Inc. runs a multichannel distribution system that includes sto
The mean amount purchased by a typical customer at Churchill's Grocery Store is $23.50 with a standard deviation of $5.00. Assume the distribution of amounts purchased follows the normal distribution. For a sample of 50 customers, answer the following questions. a. What is the likelihood the sample mean is at least $25.00? b. What is the likelihood the sample mean is greater than $22.50 but less than $25.00? c. Within what limits will 90 percent of the sample means occur
The mean amount purchased by a typical customer at Churchill's Grocery Store is $23.50 with a standard deviation of $5.00. Assume the distribution of amounts purchased follows the normal distribution. For a sample of 50 customers, answer the following questions. a. What is the likelihood the sample mean is at least $25.00? b.
Effective Marketing is of increasing importance in today's competitive environment. How can firms more effectively market to organizations?
One of the don'ts of questionnaire construction is to ensure that fixed responses do not overlap. Which of the following is the best illustration of a problem that this "doesn't" might cause? a. A consumer must describe a cartoon about buying a car. b. An income question asks for an income designation in one of the followi
Marketing Plan: Phase III Paper Based on the product or service you selected for your Marketing Plan: Phase I Paper, prepare a 1,400-1,750-word paper to include the following information: **** Describe the attributes of your product or service in detail. I got the rest if you could help me with the section above. I
One of WidgeCorp's regional sales managers contacts you with a request. In preparation for rolling out a new type of snack food, she's been trying to make sense of some demographic data available through the AMA (American Marketing Association) and is overwhelmed. She explains to you that there are two files which contain report
I need your help to fnish my paper, I hope you can assist. The following question are the subject of part of my paper. I have created a new product never sold on the market before distribution and marketing is done with Wrigley's. Below is some relevent information to respond to the questions; (BAC
Identify public relations opportunities for the product. The product is a handheld device that can be used take an order while the waiter is standing at the table and send the order directly to a screen in the kitchen. When the customer is done eating the waiter will be able to show the customer their bill on the handheld d
List the "seven notions of innovation".
Prepare a paper comparing and contrasting how a company of your choice markets online, television, print media, etc. to its target customer audiences. Please include 3 or more references to the literature and other sources (company literature, etc.) in preparing your assignment. Consider these items in your assignment: ? Desc
Apply this problem to any major company in at least 400 words. Define Market research. Identify different types of marketing research company uses. If no marketing being used. Identify types that could be used
Suggest with example how airlines deal with the following characteristics 1. Intangibility, 2. Variability 3. Perishability
Suggest with example how airlines deal with the following characteristics of its service: 1. Intangibility 2. Variability 3. Perishability Suggest an industry that is similar to the airline industry in at least two of the above characteristics. Do you feel that the industry proposed by you faces lesser challenges than
Please help with the following problem. Include references. Pick a product that has both industrial as well as consumer application. As its marketing manager, discuss the differences, if any in your approach towards the marketplace, that is your marketing strategy. Discuss the factors, such as customer characteristics and pr
How can facts and truth be differentiated in the findings of marketing research?
The Marketing department likes to know patterns about the consumers who call the 1-800 phone bank with questions/problems. You meet with them to discuss the matter. Using the Discussion Board, suggest at least 3 quantitative objects that you should keep track about each caller and/or their behavior with respect to the snack f
Pick a company that does business nationally and internationally and make not of what environmental facotrs come into play when they make decisions on how to promote their product/service. In particular, examine: - How the global economic and political situation influences them - How important physical infrastructure and cap
Please address the following questions: 1.What is a distribution channel? What is the relationship between channels of distribution and logistics? How does geographical location affect your selection of distribution channels? 2. What are the similarities and differences between promotional push strategies and promotional
There are multiple ways of segmenting a marketplace. Suggest the most important segmentation variable for the following markets: - Personal computing market - Rental car market - Sports car market
Marketing Intelligence involves building internal databases to identify marketing opportunities. Suppose you are the marketing manager for a cell phone company. What types of information would you collect in your company's internal database? Do you think that some of this data would be useless for a company that makes a differen
Prepare a 700-1,050-word paper in which you describe the purpose and value of integrated marketing. In your paper, investigate a company and determine if the company has an integrated marketing campaign. If the company has an integrated marketing plan, what value does it add? If the company doesn't have an integrated marketing p
Explain the three main types of software tools that support digital marketing and advertising with example of each.
1. How is the effectiveness of public relations best measured and, what are three types of evaluation techniques used in PR? What are examples of each? 2. What are some differences between advertising and publicity and, what are some positive and negative aspects of publicity?
What is the most important difference between the microenvironment and the macro environment of a firm? State three top macro-environmental forces influencing: a) Petrochemical Industry, b) Fast Food Industry, and c) Airline Industry in the U.S. Does the order of importance of these factors differ for the three industri
Product chosen is RubberMaid plastic bowls. For this project, choose a product that is currently available in the country you live in and you want to market in another country. Need to develop a portion of the strategic marketing plan that includes the following: Identify the product you have chosen. Briefly describe t