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Marketing Role and Processes

Your role and the idea of funding a marketing campaign are being challenged by "Its poptart Time" financial adviser, who happens to be a close friend of owner Kiana Peterson. The financial adviser wants to know, step by step, what you are going to do and the benefit of each step. 1. Discuss why marketers focus on processes

Hierarchy of effects model/Buyer-readiness stages.

Johanna Ibrahim is a director of marketing communications for a manufacturing company that wants consumers to replace their gasoline-powered gardening tools with the company's electricity-powered ones. Using the hierarchy of effects model, explain what she should do at each of the six buyer-readiness stages.

International Marketing

A. Why would you as a Marketing Manager want to market your products or services overseas? b. Give examples of how marketing mixes are relevant to international marketing.

Marketing exercise Mod 5

For the last five years, Techno-Aide, a medical imaging industry specialty products company, has been engaged in occasional exporting, but it believes there are a lot of international manufacturing companies that could use its technology. Discuss the four options the manufacturer has for direct exporting. Philip Kotler, Marke

Marketing exercise

There are certain areas of Birmingham that are so rough that Domino's, Pizza Hut, and many other restaurant chains will not deliver to them. Homeboys Restaurant Delivery and Catering Service will deliver. With a bank of phones and two drivers, the company picks up at the restaurant of your choice and delivers to your doorstep. I

Marketing question

Many people today do not know which fork to use when they are invited to a seven-course dinner. They don't know the proper way to eat a strawberry or butter a piece of bread. To provide this etiquette knowledge, many companies, especially those in the Silicon Valley, are hiring a service that teaches an eight-hour course in etiq

Marketing question - Pillsbury

When Pillsbury introduced its Oven Lovin' cookie dough in a resealable tub, it looked like a guaranteed success. Early focus groups raved about Oven Lovin' dough. Within months of its introduction, the dough was available in 90 percent of the supermarkets in U.S. Pillsbury conducted five extensive promotions featuring the produc

No competition

1) Sharon Solomon is an entrepreneur who created and markets cooking videos under the brand name At Home on the Range. She has explained to friends that she has no competition because there are no cooking instructional videotapes currently on the market. Respond to Solomon's statement. Kotler, P. (2003). Marketing Management,

Business Ethics - K-Mart

K-Mart sends one of it's employees to Wal-Mart to apply for a management position with the intent of researching their satellite-based, "Just-In-Time" merchandise inventory / delivery system. It's not a classified system and is built using off-the-shelf technology that's available to everyone. Is K-Mart ethical? Is it breakin

Factors influencing business and marketing environment

In their book Radical Marketing, Sam Hill and Glenn Rifkin lay out a set of guidelines that can help other companies emulate the radical marketers. Review the list, pick three, and explain why you think they've had the most impact on changing the business and marketing environment. 1. The CEO must own the marketing function. C

Good corporate marketing or unethical corporation

1. Given the two scenarios below, discuss if they are examples of good corporate marketing, or unethical corporations taking advantage of the consumer. Fully explain your answer please: A. Pharmaceutical companies spend millions of dollars researching new drugs to cure disease. Once these drugs are released, the company

Marketing Industrial Analysis

I attend a small University in a major city. We compete with 2 larger state Universities. My marketing plan is to do an industrial analysis using the 2 state schools and my small University as their Professional Education Program (PEP) analysis. I am trying to put together a power point presentation of the Industrial Analysis of

Develop Marketing Strategies for Company's Computing Product Lines

PROBLEM: You are a member of a team that has been assigned to develop marketing strategies for the company's home office computing product lines: -Desktop PCs -Notebook computers -Handheld minicomputers Choose one of these product lines and describe how you would market the product to any three of the following grou

Marketing a small college in a big city

I have been employed as the Professional Education Program (PEP) Advisor for a small college to do an SWOT external analysis for the college. Our advertising budget is limited to $20,000. I need to create ways to get our product (education) out to the community and county so they know we are here and affordable and we have a goo

Marketing Budget

A fictional Products yearly income, Cost of Goods sold can be 250, but as I said it is a fictional product, so all of this is made up, so whatever fits in with the amounts given will satisfy the requirements. --- Dr. Scholl's board of directors has determine the percentage of the budget that will go towards the marketing bu

Marketing Product

Question: "One of the scientists working in the Research and Development department told me the other day that he actually has to be involved in developing at least six different products for every one we market. He said they were "precursors," I think it was, of the final product. He even said he didn't know what product we wou

Core strategy includes the value proposition and positioning

In five to six paragraphs, state the core strategy which includes the value proposition and product positioning for my product --alcohol monitoring system. A.M.S. is an electronic chip and breathalyzer which is built into the seat belt and computer component of the vehicle. Whether the seat belt is buckled or unbuckled, the el

Marketing Channel Functions

Discuss the benefits of three marketing channel functions, and how they can contribute to a firm achieving a competitive advantage.

External Internal influences

Can you select three external influences and analyze the impact that these influences have on the marketing strategy for operating a day care. Can you select three external influences and analyze the impact that these influences have on the marketing strategy for operating a day care. Can you please write a nice size parag

SWOT Analysis of White Castle

1. Swot analysis of White Castle and make 3 recommendations TO offer to white castle to encounter the threats of their business. 2. Does white Castle has a product, promotion, or price problem? Give recommendations to solve the problem?

Assume you are the VP, Public Relations. Outline a PR action plan.

Martha Stewart is your client. It has just been made public that she sold shares of her IMClone stock with possible insider trading information. She is going to be charged and possibly face time in prison. Her own stock is sliding. What would you do? List objectives for the PR Campaign Define the publics What is the crisis

Relationship Marketing

Questions 1.'A surprising number of corporations place themselves in an adversarial relationship with consumers.' Discuss. 2.What do companies have to learn from old-fashioned service providers? 3.How should companies create a valuable relationship with these customers? 4.Analyze how three organizations that you are

Pricing strategy

Please help with the following multiple choice problem. The Mountain Water Company has developed a line of bottle water products to be sold in grocery stores and conveniences stores. The company will introduce them into the US market over the next six months. The company realized that competition is very intense in the gro