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Components of a Marketing Plan

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Assume you are a newly hired marketing manager in a company. As you spend time with other peer marketing managers, you realize that the company doesn't place an emphasis on planning within the marketing aspect of the organization. Why is planning important in marketing? What do you consider to be the most essential components of a marketing plan? Why? How would you approach your supervisor and convince her or him that the marketing department should produce formal marketing plans?

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Solution Summary

The solutoin discusses the importance of marketing and the most essential components of the marketing plan.

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I am the original author of the following. The following will expand your knowledge and assist you in writing your own paper. The following is properly cited and has reference sources to further assist.

Planning is important to marketing as without planning, how can marketing exist? Look at companies who have marketing plans; Wal-Mart, McDonalds and Dell Computers are all examples of companies who properly plan and implement marketing for their products and all are successful. With success comes growth.

"Every major industry was once a growth industry. But some that are now riding a wave of growth enthusiasm are very much in the shadow of decline. Others which are thought of as seasoned growth industries have actually ...

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