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Warner Bros. & Harry Potter

Visit the official Harry Potter website http://www.harrypotter.com Click on the Wizard Shop Familiar yourself with the Promotions and Products links and answer the following questions: A. What types of merchandise is Warner Brothers selling as part of its merchandising strategy? B. What channel(s) of distribution i

Shaping the market option through price sensitivity

The online market for travel services will reach $63 billion within a few years, and Priceline.com aims to capture a significant share; already, it is high on the top-ten list of travel Web sites. After a brief period of diversification into name-your-price sales of groceries and gasoline, the company has refocused on its core t

Define Price sensitivity and how it applies at Priceline.com

Answer the following questions based on the write-up below: 1. Define price sensitivity. Provide relevant examples. 2. What can you say about the price sensitivity of Priceline.com customers? 3. What effect would Priceline.com's prices be likely to have on the reference prices customers bear in mind for travel and mortgag

"Positioning Errors to Avoid"

You have been asked to give a brief lecture on "Positioning Errors to Avoid" for a local Chamber of Commerce luncheon. Provide a brief summary of your lecture. In your lecture be sure to give specific examples, other than those indicated in the textbook, of known service companies avoiding or falling prey to "positioning errors"

Microsoft - marketing success?

Could Microsoft be considered one of the best and worst examples of marketing success in America during the 1980s and 1990s? Discuss. The Marketing Spotlight notes some of the effective competitive marketing strategies that Microsoft has exhibited in a short but very successful history. Could a similar firm entering the marke

Marketing is more than a four-step approach

Marketing is more than a four-step approach to increase sales. It excites people, and keeps them interested over long periods of time. Such is the case with the movie trilogies Lord of the Rings and Harry Potter. Let's look at the Harry Potter phenomenon. The four-book series has sold enormous amounts in more than 200 countries.

Business, Management, Marketing, Accounting

30 MC Questions - see attached Example: 1. Price had historically been the most important tool int he marketing of good or services that are considered commodities (e.g., milk). To reduce the importance of price, marketeres should do which of the following? (a) stress product/service benefits (b) reduce costs through ec

Business, Management, Marketing, Accounting

Please see the attached 30 MC questions. Example: 2. Information technology has been shown to be closely related to the success of integrated distribution systems in supply chain management strategies. Which of the following would be expected to be of the highest benefit to the end-user customer? (A) Information need be e

Marketing, Accounting, Management Questions

30 MC questions - ** See ATTACHED file(s) for complete details ** Example: 31. During which of the following time periods will you probably encounter the greatest numbers of competitors? (A) the first 6 months (B) year 2 (C) year 3 (D) year 4

Strategic Management: Marketing fragmentation occurs because

Market fragmentation has occurred in many industries because of ________ (a) emergence of flexible technologies (b) homogenization of markets (c) implementation of Just-in-Time inventories (d) increased strength of large competitors (e) increased internationalization of business

Marketing and promotions: JK Rowling and Harry Potter

Familiar yourselves with the Promotions and Products links and answer the following questions: What types of merchandise is Warner Brothers selling as part of its merchandising strategy? What channel(s) of distribution is (are) being promoted here to purchase this merchandise? How does author JK Rowling's control over the

Free Hands Save Lives: Strategy and Tactics

This is a team paper and the topic is" Free Hands Save Lives" I have 2 section STRATEGY and TACTICS, and this is what I wrote: STRATEGIC PLANNING developing a hands-free cell phones resembling the present day head set, with the smallest version resembling a hearing aid, will be a key component of the marketing strategy.

Perceptual Maps

1. What are some events which dictate that a perceptual map cannot be used? 2. Where would you get data for a perceptual map?

planted for the benefit of some person or company/organization

I am looking for a story in the newspaper that appears to be planted for the benefit of some person or company/organization. You probably won't find it on the front page, which most often contains "hard news." You'll probably need to look in the Arts section, Business section, or Lifestyle section. Note that the mere presenc

Advertisng presentation and notes

I need your help with the following power points. We are a team of five and we are giving a presentation tonight. I need your help with what I need to say. I am including what our team wrote as well. Power Points: BRINGING BACK THE FANS PROMOS FREE TICKETS MEET THE PLAYERS FREE STUFF RIDE THE ZAMBONI (I don't k

Explanation of a case study on PUBLIC RELATIONS challenge

I need your help with a case study public relations problem The case study is: After a labor dispute, there is often an ill effect on fans of sporting events. The NHL has been on strike and missed an entire session. Your challenge is to WIN BACK HOCKEY FANS and try to make them forget all about the strike. (Let's assume th

Department of Water and Power and Major James K. Hann

Please help with this article, can you give me your comments on it. Major James K. Hann climbed into a cherry picker for news cameras last year to call attention to one of his successes. City workers, he said, were ridding Los Angeles of an "urban menace" - shoes dangling from utility lines. To arrange the media event, the

The Various Definitions of Public Relations

I need your help in defining public relations and can you include your personal definition of PR and I also need your help with definitions from three different sources. Can you help me to compare and contrast these definitions and can you help me answer the follwing question Why do you think there are so many different definit

Insurance Marketing and Distribution

As mentioned earlier, Peoples Bank, based in Connecticut, uses its web site as a key channel for reaching individuals, business customers, and prospects. Not only can customers e-mail the bank with questions, they can click on a link to have a bank representative call them with further information or choose another link if they

Marketing Strategy is emphasized.

Background: Market expansion strategy is a business strategy in which a company that is already the market leader tries to expand existing services into new markets. In a fragmented and heterogeneous market, where some segments are less well developed than others, a market expansion strategy may generate substantial additiona