Explore BrainMass


Benefits of Mastering A Skill

Think about a skill that most people do not have but could benefit from mastering. Why would people benefit from having this skill and what are the consequences of not having this skill. write an essay to persuade an instructor that all people should master this certain skill

Informative Email to Committee Member

Draft an informative email to one person on the committee and a positive email to another person on the committee. In the emails explain the purpose of your presentation. Explain how these emails differ.

Identify the source(s) of power available to you as the marketing assistant

Identify the source(s) of power available to you as the marketing assistant. Based upon these sources of power, post your suggested appropriate strategies that you could use to resolve conflict within the project staff team. In addition, choose two of your networking group members' responses, and post an argument for or against

construct and support an argument

Construct and support an argument on a decision to pursue an MBA degree to further ones career, start a new career, or achieve a personal goal. Need help answering this question for a better understanding.

Importance of marketing research

What are the goals of marketing research? Why is marketing research important? What should you do if you reach conclusions based on marketing research that are not compatible with the viewpoints of senior management?

Offensive Ads

Described two advertisements that were in the news because they were perceived to be offensive to cultural sensibilities of certain groups. Explained whether the advertisements were offensive. Provided rationale for the opinion on the ads. Described what can be done to ensure that ads are effective but not offensive.


Looking at ROI (Return on Investment) which is essentially net profits. What are some other metrics companies should use when analyzing the success of a marketing campaign?

Marketing issues

1) What are the benefits of using spreadsheets to analyze marketing research data? What are the drawbacks? What are the benefits of using databases to analyze marketing research data? What are the drawbacks? Is there one preferred at your organization? 2) Assume you are the Director of Marketing for a medium-size corporat

Verizon is considering introducing a new product/service

Prepare a 650+ word count paper addressing the following: -Conduct market research concerning the selected scenario using secondary market research resources.- The Scenario: Verizon is considering introducing a new product/service The new product is called the (E-Z phone) which is a combination of the iPhone and a Blackber

Marketing Opps for Consumer Segments

Identify any one consumer segment that represents a potential marketing opportunity. Create a PowerPoint presentation describing this segment in terms of its demographics and psychographics. In your presentation, explain your rationale for selecting this consumer segment as a marketing opportunity. Also, discuss the reasons

How is market segmentation developed and used for marketing products?

How is market segmentation developed and used for marketing products? For help in answering this question, you might want to look at the Claritas web site (here are a couple of links: http://www.tetrad.com/pcensus/usa/prizmlst.html or http://www.claritas.com and explore the various links on that site). What are your

Recent purchase- Hybrid Car

Need help in writing a paper with the following scenrio. You get into a discussion over lunch about a recent purchase you made (e.g., a consumer product such as a car or major appliance). You and your lunch mates discuss the following. Include the below questions in the paper. How did you come to perceive the need for the pr

Discuss types of scaling: uni-dimensional, nominal, interval; attitudinal study

1). How do market researchers utilize scales to establish quantifiable measures of subjective and abstract concepts? Discuss each of the general types of scaling, such as uni-dimensional and multidimensional scales, nominal, ordinal scales, interval and ratio scales. Try to use examples from your experience. 2). Bill Benne

Describe your consumers and the motivating factors for purchasing decisions.

Based on the product or service you selected for your Marketing Plan: (blackberry storm with video conference option) prepare a paper in which you address the following: Describe the consumers of your organization's product or service and the motivating factors that influence their purchasing decisions. Discuss how these fact

Cross elastic products

1. Assume you have a friend who owns a company that manufactures mountain bikes. She considers you to be a savvy marketer and needs your advice. She tells you that her company recently reduced the price of her most popular bike by 10%. In response, sales boomed and she added a second production shift to keep up with demand. At t

Marketing - Choose a Target Market

The following scenario is based on the original Project Scenario and is specifically applicable to this assignment.) Lisha was impressed with your understanding of the issues related to Caballero's company, competition, and consumers. In preparation for Caballero's launch of a new product, Lisha has completed some initial work

Caballero Coffee: situation analysis

Can you help me get started on this?? ------------------ << Scenario >> Company Overview: Caballero Coffee Ownership Type: Public Market Maker: NASDAQ Auditor: Emsquare Research, Inc. Business Description Caballero Coffee was founded as a single retail location in 1986, roasting coffee on the premises. As Caba

5 Uses for Databases in Marketing

Assume that a marketing manager of a small company is in the process of implementing the use of a database to assist his or her company in its marketing efforts. Considering the information found in the text, list five ways that the marketing manager might be able to use the database for marketing efforts.

Investment in the Bottled Water Industry

You have been asked to advise someone as to whether they should invest in a proposed U.S bottled water business. Apply the concepts and frameworks taught to explain how you would analyze the U.S market for bottled water and describe actual and potential marketing strategies that have been and could be developed for it.