The many benefits of marketing and how it affects us personally and professionally.
Marketing has many benefits can you explain how does Marketing benefits us personally and professionally.
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Marketing
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What distribution strategy should inventors of "flying cars" consider for their products?
Introduction A number of inventors are working on new transportation methods which combine flight with driving. But even were such a new vehicle technically feasible, and regulations allowed their use, would there be a market for them? If so who might want it, and if they did how would the makers distribute it? Would car d
Favorite commercial feelings
Please help with the following problem. Your favorite or most memorable commercial. Explain why this particular 30 to 60-second advertisement meant so much to you. Did the advertiser accomplish their purpose? Did you buy their product or service as a result of this commercial?
Role of marketing in organizations
Many people regard marketing simply as advertising. Advertising is a part of marketing, but it is not the whole picture. What arguments can you make against the common assumption that marketers only worry about advertising? What are some of the roles that marketers play within an organization?
Public Relations: What are the primary differences between advertising and publicity?
What are the primary differences between advertising and publicity? What are some of the positive and negative aspects of publicity? How can third party endorsements be successful in generating publicity?
Goal Setting and Values
Identify two goals and describe how each goal is specific, is moderately difficult but not impossible to achieve and aligns to most people's values.
Most companies set annual quotas. Quotas can be on dollar sales, unit volume, margin, selling effort or activity and product type.
Most companies set annual quotas. Quotas can be on dollar sales, unit volume, margin, selling effort or activity and product type. Compensation is often tied to the degree of quota attainment. What problems does the setting of quotas present to both the company and to the sales representative?
DIRECT MARKETING CHANNEL.
Your recently submitted a report to the Vice President of Marketing recommending that the company establish a direct-marketing channel for its products. As a result of that report, the VP has decided to promote you and place you in charge of establishing a direct-marketing system where customers can purchase products directly fr
Benefits of Mastering A Skill
Think about a skill that most people do not have but could benefit from mastering. Why would people benefit from having this skill and what are the consequences of not having this skill. write an essay to persuade an instructor that all people should master this certain skill
Informative Email to Committee Member
Draft an informative email to one person on the committee and a positive email to another person on the committee. In the emails explain the purpose of your presentation. Explain how these emails differ.
Identify the source(s) of power available to you as the marketing assistant
Identify the source(s) of power available to you as the marketing assistant. Based upon these sources of power, post your suggested appropriate strategies that you could use to resolve conflict within the project staff team. In addition, choose two of your networking group members' responses, and post an argument for or against
construct and support an argument
Construct and support an argument on a decision to pursue an MBA degree to further ones career, start a new career, or achieve a personal goal. Need help answering this question for a better understanding.
Mankel Ltd: Cost Behavior; High-Low Method; Contribution Format Income Statement
Mankel LTD., a merchandising company, is the exclusive distributor of a product that is gaining rapid market acceptance. The company's revenues and expenses (in British pounds) for the last three months are given: Mankel Ltd. Comparative Income Statement For the three months ended June 30 April May June Sales
Importance of marketing research
What are the goals of marketing research? Why is marketing research important? What should you do if you reach conclusions based on marketing research that are not compatible with the viewpoints of senior management?
In designing a marketing channel system, the marketer must understand the service output levels desired by target customers. Channels provide five service outputs.
In designing a marketing channel system, the marketer must understand the service output levels desired by target customers. Channels provide five service outputs. List and briefly describe each of these outputs.
Offensive Ads
Described two advertisements that were in the news because they were perceived to be offensive to cultural sensibilities of certain groups. Explained whether the advertisements were offensive. Provided rationale for the opinion on the ads. Described what can be done to ensure that ads are effective but not offensive.
Review
Looking at ROI (Return on Investment) which is essentially net profits. What are some other metrics companies should use when analyzing the success of a marketing campaign?
Marketing issues
1) What are the benefits of using spreadsheets to analyze marketing research data? What are the drawbacks? What are the benefits of using databases to analyze marketing research data? What are the drawbacks? Is there one preferred at your organization? 2) Assume you are the Director of Marketing for a medium-size corporat
Verizon is considering introducing a new product/service
Prepare a 650+ word count paper addressing the following: -Conduct market research concerning the selected scenario using secondary market research resources.- The Scenario: Verizon is considering introducing a new product/service The new product is called the (E-Z phone) which is a combination of the iPhone and a Blackber
How can the bullwhip effect be reduced across the supply chain? Provide an example to support your answer.
How can the bullwhip effect be reduced across the supply chain? Provide an example to support your answer.
Marketing Opps for Consumer Segments
Identify any one consumer segment that represents a potential marketing opportunity. Create a PowerPoint presentation describing this segment in terms of its demographics and psychographics. In your presentation, explain your rationale for selecting this consumer segment as a marketing opportunity. Also, discuss the reasons
Verizon new product or service: Analyze the applicability of four research tools.
Prepare a paper based on the following: A. Four different research tools. 1) Itools- Internet search 2) Books/Journals, manuals etc... 3) Newspapers 4) Magazines ? Analyze the applicability of your selected research tools to your selected scenario. ? Which tool is the most applicable? ? Which tool is the least
How is market segmentation developed and used for marketing products?
How is market segmentation developed and used for marketing products? For help in answering this question, you might want to look at the Claritas web site (here are a couple of links: http://www.tetrad.com/pcensus/usa/prizmlst.html or http://www.claritas.com and explore the various links on that site). What are your
Recent purchase- Hybrid Car
Need help in writing a paper with the following scenrio. You get into a discussion over lunch about a recent purchase you made (e.g., a consumer product such as a car or major appliance). You and your lunch mates discuss the following. Include the below questions in the paper. How did you come to perceive the need for the pr
Inspection at end of production process v quality during the process: cultural shift
Juran was one of the first to argue that inspecting product quality at the end of the production line was a mistake and that quality had to be built into the production process. This is a cultural shift for many operation managers since it promotes employee empowerment. What happens when inspection is done at the end of the proc
Primary and Secondary Research: Differentiate among the research tools used in primary and secondary research
Prepare an answer in which you differentiate among the research tools used in primary and secondary research. In your response, discuss the differences in primary and secondary research when using qualitative and quantitative approaches and indicate which tools are used for each approach and why?
Discuss types of scaling: uni-dimensional, nominal, interval; attitudinal study
1). How do market researchers utilize scales to establish quantifiable measures of subjective and abstract concepts? Discuss each of the general types of scaling, such as uni-dimensional and multidimensional scales, nominal, ordinal scales, interval and ratio scales. Try to use examples from your experience. 2). Bill Benne
Describe your consumers and the motivating factors for purchasing decisions.
Based on the product or service you selected for your Marketing Plan: (blackberry storm with video conference option) prepare a paper in which you address the following: Describe the consumers of your organization's product or service and the motivating factors that influence their purchasing decisions. Discuss how these fact
Starbucks Consumer: Discuss One of the Data Collection Methods
Can you discuss your experience as either a consumer(starbucks) with one of the data collection methods?
Cross elastic products
1. Assume you have a friend who owns a company that manufactures mountain bikes. She considers you to be a savvy marketer and needs your advice. She tells you that her company recently reduced the price of her most popular bike by 10%. In response, sales boomed and she added a second production shift to keep up with demand. At t