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Role of marketing in organizations

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Many people regard marketing simply as advertising. Advertising is a part of marketing, but it is not the whole picture. What arguments can you make against the common assumption that marketers only worry about advertising? What are some of the roles that marketers play within an organization?

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Advertising as part of marketing

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Marketing encompasses advertising, distribution and selling. Thus, advertising is only one aspect and is probably one of the last aspects. First, marketing involves research. The company that is doing the marketing needs to find out what type of market will respond best to its product or future products. Therefore, ...

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