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Need help in writing a paper with the following scenrio. You get into a discussion over lunch about a recent purchase you made (e.g., a consumer product such as a car or major appliance). You and your lunch mates discuss the following. Include the below questions in the paper.

How did you come to perceive the need for the product?

What marketing stimuli prompted you to consider the product?

What sources of information about the product (and competitive products) did you consult, and how much time did you take?

What alternative products did you consider and why?

What made you choose the product you did?

What could the seller have done to make your buying experience easier?

Did you experience any post-purchase "dissonance" and, if so, why?

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Solution Summary

The product that I recently purchased was a hybrid car. I purchased Toyota's Prius, one of the most successful hybrid cars in the marketplace.

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The product that I recently purchased was a hybrid car. I purchased Toyota's Prius, one of the most successful hybrid cars in the marketplace.

How did you come to perceive the need for the product?

As I travel and drive around a lot, I realized the need for a car that fuel efficient and is low on running costs and thus, hybrid car was a preferred choice as it runs on alternative energy and is less expensive.

What marketing stimuli prompted you to consider the product?

The major marketing stimuli that prompted me to purchase this product was the promotion strategy. The promotion campaign clearly displayed the advantages of the hybrid against traditional cars in terms of fuel efficiency and running costs, environment friendliness, etc. I was attracted to the ...

Solution provided by:
Sheetal Jain, PGDM
Education
  • BComm, University of Delhi
  • Post Graduate Diploma in Management (Equivalent to MBA), All India Management Association
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