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    Your organization differentiates its product in various local target markets based on the quality of service it provides to its clientele. Your company has decided to enter a foreign market either by

    Consider these scenarios: Your organization differentiates its product in various local target markets based on the quality of service it provides to its clientele. Your company has decided to enter a foreign market either by establishing a wholly owned subsidiary or by forming a joint venture in this foreign market. What s

    Main Appeal of Marketing

    1) What was the main appeal in marketing that first drew you toward this field? 2) Did you attend college, university, or other? And where? 3) What marketing related jobs had you had? 4) What are your goals and aspirations in marketing/Where do you hope your career will take you in the future? 5) What advice would yo

    Distribution Channel Strategies and Competitive Advantage

    1. Explain how distribution channel strategies can or have been used to create or contribute to a competitive advantage. 2. Provide original examples drawn from either goods or services products, and profit or non-profit organizations.

    Company reinventions

    Research three companies other than McDonald's, At&t, Goldman Sachs, Nascar or Cingular and evaluate the difference between companies that reinvent themselves and companies that reinvent their products? Focus on the following: ? Situations that influence the decision to reinvent (product/company) ? The marketing or advertis

    Market Channels for iPod

    A. Why did Apple changed its distribution strategy from selected distributors and Apple Stores including major independent distributors, and the economic effects have such an enlargement in general and for Apple's iPod in particular? b. What are the main elements of Apple's pull strategy for the iPod, and the positive and ne

    Research the advertising media used by two organizations in your chosen category

    Select one of the following categories: computers (Dell and Gateway), mobile phones (such as Cingular and Verizon), restaurant franchises (such as Subway and Quizno's), and insurance (such as Allstate and State Farm). Research and discuss the choice of advertising media used by the two organizations in your assigned category. Co

    New market channels for fast food organizations

    Fast food organizations competing with each other need to find new or innovative ways of improving their market share. List and describe some possible new marketing channels that could be utilized by fast food organizations. Justify your response with examples from successful fast food organizations or other organizations tha

    Ad Campaign

    Fox International Channels has invited agencies to pitch for a project to revamp the FX digital channel. Based on the request pitch a design for an ad campaign for FX that includes idents, bumpers, billboards, press materials, and print advertising. You do not have to develop actual designs but rather specify the types of ch

    5P's of marketing

    I'm asked to write a paper and needed help on how to approach the assignment. I would like to write about Starbucks Inc. here's the question. I want to know where can I find specific answers to these questions. Marketing Mix Paper Using information from at least three different sources, prepare a 1,400-1,750-word paper in

    Create your sampling design

    Throughout the course, you will be developing a marketing research proposal. For this unit, complete the following task: Formulate your research design. Use course materials, the Internet, and/or the Library to support your work on red bull 2pages Throughout the course, you will be developing a marketing resear

    Marketing Plan Outline: Price strategy for corded headset for cell phones

    The product selected by my team was the corded headset for cell phones. The reason this was picked is because a few members figured there was still reason to push that model being that the bluetooth headset does not work so well all the time and the sound reception is not always great. I need some help developing a price strateg

    PR and Crisis Management

    I am trying to find an example of how a business has handled crisis management through public relations with the media well and what the ultimate consequences for these businesses in terms of revenues and damages were? I can not use the Exxon valdez or the Wendy's with a finger in the chili case.

    Freud, desire, advertising, Herbal Essence Shampoo

    I have to complete a case study relating to a product for my consumption module. It has to use an example of a product and how it has been marketed/advertised in order to motivate the consumer to buy it,using a theorist from the module list. I have chosen herbal essences shampoo and Freud's psychoanalytic theories. I have concen

    Buyer Behavior Questionnaire

    In the near future, your company is planning on marketing a low cost laptop computer for home use that is capable of running basic programs such as word processing, tax computation, and simple spreadsheets. The marketing department has an extensive database of previous customers which includes many of their email addresses. You

    Consumers learn about brands through

    Review Questions 2: 1. Consumers learn about brands through ________ and product marketing programs the mass media the sales force past experiences with the product shopping bots 2. The ________ culture has an internal focus and a consistency orientation for a stable environment. organic clan traditional

    Information Needed when Considering an Increase in Advertising Budget

    The advertising manager of a large firm asked you, the vice president of marketing, to approve a $500,000 increase in the advertising budget for one of the company's brands. She predicts that the additional $500,000 in advertising will increase the brand's sales by $2,000,000. Even if you were 100 percent sure that her predictio

    Marketing strategies: pharmaceutical leader, follower, nicher, and a challenger

    A company's marketing strategy can be customer (i.e. you design your strategy by looking primarily at what your customers want) or competitor (i.e. you design your strategy based on the actions of your competitors) oriented. In reality, of course, companies do a little of both. For EACH one of the following 4 scenarios, identify