Share
Explore BrainMass

Company reinventions

Research three companies other than McDonald's, At&t, Goldman Sachs, Nascar or Cingular and evaluate the difference between companies that reinvent themselves and companies that reinvent their products?
Focus on the following:
? Situations that influence the decision to reinvent (product/company)
? The marketing or advertising strategies adopted by these companies in reinventing their product or themselves

Solution Preview

Company reinventions

Research three companies other than McDonald's, At&t, Goldman Sachs, Nascar or Cingular and evaluate the difference between companies that reinvent themselves and companies that reinvent their products?
Focus on the following:
? Situations that influence the decision to reinvent (product/company)
? The marketing or advertising strategies adopted by these companies in reinventing their product or themselves

The first company selected is Johnson and Johnson. This company is a US based pharmaceutical, consumer goods manufacturers and medical devices company. The present situation is that the company has found it difficult to sustain growth only on the basis of its present products and product lines. This has made it necessary for ...

Solution Summary

This answer provides you an excellent discussion on Company reinventions

$2.19