Purchase Solution

New market channels for fast food organizations

Not what you're looking for?

Ask Custom Question

Fast food organizations competing with each other need to find new or innovative ways of improving their market share.

List and describe some possible new marketing channels that could be utilized by fast food organizations. Justify your response with examples from successful fast food organizations or other organizations that the fast food industry could emulate.

Purchase this Solution
Solution Summary

550+ words uses examples of market channels that have been used by some fast food organizations to suggest how others can move forward and utlize those as well.

Solution Preview

This is a very interesting question. I am sure that there are so many new innovative marketing communication channel that fast food organizations can take advantages off. Over the year, I have seen several fast food organizations use video games as the new channel for marketing. I think video games are still a very innovative marketing channels that many advertisers are trying to tap into. Rather than let you ALL the possible marketing channels, I would focus on video games for most of the time.

The reasoning behind fast food and video games are as follows:
(1) Fast food consumers and video gamers represent two closely related groups. They are typically teenagers, or young professionals before marriage. Married people are more likely to find other alternative dining options, such as at home or restaurant, for dinner. They may still have fast food ...

Purchase this Solution
Free BrainMass Quizzes
Situational Leadership

This quiz will help you better understand Situational Leadership and its theories.

Academic Reading and Writing: Critical Thinking

Importance of Critical Thinking

Writing Business Plans

This quiz will test your understanding of how to write good business plans, the usual components of a good plan, purposes, terms, and writing style tips.

Basics of corporate finance

These questions will test you on your knowledge of finance.

Understanding the Accounting Equation

These 10 questions help a new student of accounting to understand the basic premise of accounting and how it is applied to the business world.

View More Free Quizzes
Related BrainMass Solutions

  • The hot potatoe Pricing Strategy and Channel distribution

    As a new entrant into the fast food market, Hot Potatoe is introducing an entirely new food concept. Consumers will be hesitant to switch, so penetration pricing that encourages them to do so is a suitable approach.

  • How Important is Price in Promotions?

    The discussion investigates the strategies various fast food organizations use and the different channels they rely on to promote products and services.

  • Market Trends for McDonalds Corporation

    Market Structure: Fast food industry has a competitive market structure with relatively homogenous product and large number of buyers and sellers.

  • Consumer Management

    Over the years, McDonald's has established itself as a brand in the fast food industry. It has created an image of family fast food restaurant with affordable food prices and instant delivery in the customers' mind.

  • Marketing Mix for a Fast Food Diet Menu

    91121 Marketing Mix Restaurant / Fast food company is in the process of introducing a new diet menu options.

  • Marketing Channels

    There are two types of marketing channels; direct or indirect, for example door-to-door selling, Tupperware sells its kitchen goods to home parties directly, Amazon uses online selling concept direct to the consumer, fast food restaurants etc.

  • Organic Food and Tea: Overview of distribution channels

    Distribution Channel: Organic Food Organizations use distribution channels to bring their products to the market and to the final consumers.

  • R & K Strategies (Fast-Food)

    The later is a pioneering donuts and coffee/drinks fast food and while the former is working to create a different image than the latter but is also competing for a share in the market.

  • Trends which are impacting marketing today

    Demand for low calorie and light products is increasing in the market; therefore, fast food industry is now making products that contain low calories or fat and are healthier for children (Healthier Fast Food Choices, 2009).

View More Related Solutions