An overview of distribution channels:
Channel Levels: Direct versus Indirect Distribution
Channel Organizations: Conventional, Vertical, Horizontal and Multichannel Marketing Systems
Analyze your target market's needs. Explain what you know about your target market and what they want from a channel of distribution.
Determine which channel members you will use and explain why (Indirect: retailer, wholesaler, dealer, manufacturer's rep, etc. Direct: catalog, telephone, sales force, etc.)
Discuss how many channel members you will use and explain why (intensive distribution, exclusive distribution or selective distribution)
Recommend a channel organization and explain why (conventional, vertical, horizontal or multichannel marketing system)
Your report MUST include a reference list. All research should be cited in the body of the paper. In-text citations and corresponding references should be included in your paper.
Distribution Channel: Organic Food
Organizations use distribution channels to bring their products to the market and to the final consumers. A distribution channel is a method or a setup of interdependent organizations which helps marketer to deliver the products to its final consumers. It is part of marketing mix. It can be direct or indirect. With expanded use of internet, producer or companies are able to sell their products directly to the consumers. On the other hand in indirect distribution company uses two or more level of channels to reach to its customers. They can use wholesaler, retailer, agents and brokers etc. who help organizations to move their products to the market. There are various kinds of channel organizations. Following are the details ...
1. Vertical Marketing System: In this structure producer, wholesalers, and retailers act as a unified system and one channel member owns the other.
2. Horizontal marketing system: In this arrangement two or more companies join together to explore more market opportunities.
3. Conventional Marketing System: In this structure there is one or more independent produce, wholesaler and retailer.
4. Multichannel Marketing system: This is also called hybrid marketing channel. In this arrangement a company selects two or more channels to reach two more customer segment base (The Importance of Distribution).
Solution is a detailed descritpion of distribution channels of Orgnic food and Tea.
Justify Product Choices- marketing for Caballero Coffee
** Pleasee see attached files for complete details!! **
Unit 3 Scenario
(The following scenario is based on the original Project Scenario and is specifically applicable to this assignment.)
Now that Caballero's target market has been chosen, Lisha has a new assignment for you. As product manager, she has selected two product lines from the product profiles that were developed by her team: the African coffee line and the Pacific coffee line. She thinks she has selected the appropriate product for Caballero's target market, but she would like your thoughts on her choice in light of what you have learned about Caballero's core competencies, your competitors' offerings, and what will most likely satisfy Caballero's new target market.
For this assignment, you will post a private message to your faculty member on the discussion board below in which you will provide a justification of Lisha's product choices. Your post should be two to three sentences long and should address one of the following questions:
? What benefits does this product provide the target market, (i.e., why would the target customers want to buy the product)?
? How is this different from the products that Caballero's competitors are offering, (i.e., what is this product offering that the competitor's products are not offering)?
? How does this product profile fit with Caballero's core competencies, (i.e., why do you think Caballero should offer these products rather than other product choices)?
Your faculty member is looking for your justification of "why" Caballero should be offering one of the two products that Lisha has chosen. Your justification should come from one of the documents in Materials below or the information provided in Materials from Assignment 1a.
Your post should be brief and to the point; your faculty member will be looking for how your example relates to the scenario information provided in the Materials sections.
Tip: You may want to review Reading 1.4 Customer in preparing for this assignment.
1. Complete the assigned readings for this unit.
2. Read the Product Profiles first, then read the other materials.
3. You should also review the materials provided in Assignment 1 (attached).