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Kraft Foods Group Overview

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I need an overview of a current company/product/division that should include the context of the organization (currently in existence in manufacturing whereby a market expansion plan can be built upon the organization chosen). The overview should describe the context of the organization, articulates the vision, mission, and strategy, and discuss the sources of competitive advantage and describes the business opportunity.

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I will choose the Kraft Foods group for this assignment. The company is a newly created entity after the demerger of Kraft Foods Inc. Kraft Foods Group is one of the leading food and beverage manufacturers in North America. The organization is focused on becoming the leading food and beverage organization in North America by focusing strongly on developing products that consumers love. The newly created entity is committed to offering sustainable, nutritious and healthy products.

The mission of the company is to become the best food and beverage company by offering products that consumers admire and by creating performance based culture that excites and motivates employees. The company's strategy is to offer unique, world class, innovative and healthier products to customers by creating a performance oriented and innovation focused ...

Solution Summary

This solution provides an overview of the mission and strategy of Kraft Foods group.

See Also This Related BrainMass Solution

S5-Strategic Management Process

The Module 5 Background materials discussed the importance and process of strategy implementation. Four different organizational components were shown to be crucial to successful implementation. With this information, we are now ready to begin completion of the final step of strategic planning—that of strategy implementation and strategy control.

Note: Throughout this course, you should complete the SLP before you undertake the Case analysis. Before you begin the SLP, read the Background materials thoroughly.
Required Reading

Refer to the required and optional reading on strategy implementation, the theme for Module 5.
Session Long Project

In this module, we will be completing our strategic toolkit by researching sources of information about these components as they relate specifically to the Kraft Foods Group.

Your assignment is to find information about the following organizational components discussed in this module as they relate specifically to the Kraft Foods Group. Do your best not to speculate but to find factual information concerning the topical areas below. The following list of questions may help you focus your search (source: Obtaining information about organizational components critical to implementation [adapted from Aaker, D.A. (2001) Developing Business Strategies. Wiley]):


What is the organization's structure? How decentralized or centralized is it?
What are the lines of authority and communication?
What are the roles of teams, committees, and task forces?


How are budgets set?
How is planning done?
What measures are used to evaluate performance?


What are the skills, experience, and knowledge of the firm's employees?
What is their depth and quality?
What are their attitudes about the company and their jobs?


What are the company's values and are they widely shared and accepted by employees?
What are the key norms of behavior?
What are some significant symbols?
What is the dominant management style?
How is conflict resolved?

Keys to the Assignment

Step One: Review the questions above and do some research to see where you could find answers to them. You may not be able to answer all of the questions, but try to find at least one source per component that addresses most of its characteristics.
Step Two: Create a 3- to 4-page list of sources and indicate what information each one provides for each component. Evaluate each source in terms of its objectivity, reliability, and truthfulness.
Be sure to add introduction and conclusion

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