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Internal Analysis and SWOTof the Kraft Foods Group

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Step One: Conduct a critical and thorough internal analysis of the Kraft Foods Group, assessing as many of the company's internal strengths and weaknesses as you can. Incorporate the results of your RBV analysis from the SLP exercise into your discussion. Also, consider the operations, customer service, finance, human resources management, and marketing functions.

Step Two: Present the results of an internal analysis, leading to conclusions about the strengths and weaknesses facing the Kraft Foods Group as revealed by your analysis.

Step Three: Synthesize your internal analysis with your external environmental analysis and complete an overall SWOT analysis. In essence, you are to recommend—based on your SWOT—specifically what the company should do. Give your overall analysis—does the company have more strengths than weaknesses? More weaknesses than strengths? Whatever you decide, you need to recommend (with explanations) a company strategy—in response to your collective assessment of the organization's strengths, weaknesses, opportunities, and threats.

Step Four: Consider the Case as a formal business report that you are developing for the Board of Directors and CEO as the Kraft Foods Group's consultant. This is a professional document.

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Student: Please note that the original Kraft Foods is now split into Mondelez and Kraft food group handling snack food and grocery business respectively. The analysis throughout the assignment has been focused on both the entities on a combined basis and not biased towards one particular business.

SWOT analysis:


Kraft is one of the largest players in the global snack food and beverage, chocolate and grocery industry with presence in more than 100 countries across the globe. Several of the company's brands are global leaders in their categories and enjoy strong brand reputation, awareness and visibility. Kraft has a very strong product and brand portfolio with several billion and million dollar brands in its kitty. Further, the company has a very strong R&D and manufacturing base which helps the company to come up with new and innovative product offerings on a regular basis. The company has a global distribution and retail network which provides a distinct competitive advantage to the firm. After the split of the firm into snack food and grocery business, the individual entities are better able to focus on their core brands and address inefficiencies in the operations.


The breadth of the group's portfolio has been often considered as a weakness for Kraft because the large portfolio resulted in poor allocation of strategic resources to the best performers. In other words, the company was unable to put for its resources to the brands or ...

Solution Summary

Provides Internal Analysis and SWOTof the Kraft Foods Group.