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Porter Generic Strategy & Kraft Foods Group

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Identify which of the four generic (Porter) strategies does the Kraft Foods Group follow, and how do you know?

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Kraft uses a differentiation strategy. I picked this over cost, because while Kraft offers low to reasonable prices, it does not offer the lowest prices on the shelf. Kraft has decided not to compete against store brands, even though with its' economy of scale it ...

Solution Summary

This solution discusses which of the four generic (Porter) strategies does the Kraft Foods Group follow, and explains the reasoning behind the solution. Includes APA formatted reference.

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Application of the Porter Generic Strategy

Conduct a strategic analysis of the Kraft Foods Group. Identify the primary business strategy employed by the Kraft Foods Group. You will also be providing a critical analysis evaluating that strategy in the context of the strengths, weaknesses, opportunities, and threats.

Respond to the following:
1. Which of the four generic (Porter) strategies does the Kraft Foods Group follow, and how do you know?

2. Integrate the strategy you've identified above with the strengths, weaknesses, opportunities, and threats you identified in Modules 2 and 3. Doing so should give you some specific actions the company is taking relative to its strengths, weaknesses, opportunities, and threats. These actions are referred to as "strategic choices." Do the Kraft Foods Group's strategic choices align with the firm's generic strategy? If not, what are the points of disconnect? Think critically about this step, as no company achieves perfect alignment of its strengths, weaknesses, opportunities, and threats with its chosen strategy. It is your job to uncover the discrepancies and problems.

3. How can the Kraft Foods Group leverage its strengths and shore up its weaknesses by altering its strategic choices? How can the company take advantage of environmental opportunities and minimize environmental threats by altering its strategic choices? Be specific.

4. Complete the paper by commenting on how your view of the Kraft Foods Group's vision and mission has changed or has been reconfirmed by this process of strategic analysis. Would you make any suggestions to revise the company's mission or vision statements, or any of its goals/objectives?

5. Consider the Case as a formal business report that you are developing for the Board of Directors and CEO as the Kraft Foods Group's consultant. This is a professional document. Follow the format below: ◦Executive summary: This is a synopsis of the main points, conclusions, and recommendations made in the longer report. If you would like a refresher on writing an executive summary, check this website: http://www.highendfinance.com/CommercialLoans/Docs/07-4%20ES%20Guidelines.doc

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