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Positioning and differentiation strategies for products

The type of person that would be interested in purchasing this product would be in the above average income bracket.
This person probably purchases organic food for themselves as well.
This person would likely have a dog that is a pure bred. Someone who has paid a fair amount for their purebred dog would be more likely to spend their discretionary income on organic gourmet dog food than someone who has purchased a mixed breed dog from the local pet store or animal shelter.

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Hi there,

Here are my thoughts regarding the product positioning strategy for organic gourmet dog food meals and treats:

The type of person that would be interested in purchasing this product would be in the above average income bracket.
This person probably purchases organic food for themselves as well.
This person would likely have a dog that is a pure bred. Someone who has paid a fair amount for their purebred dog ...

Solution Summary

identify the positioning and differentiation strategies for the product and service of organic gourmet dog food meals and treats

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