What strategies do companies in the fast food industry use to promote their products or services? Include communication channels the companies use. What are their promotion objectives? How and why are the promotion strategies of the companies effective or not effective? Compare and contrast promotion strategies between a couple companies in the Fast Food industry.© BrainMass Inc. brainmass.com October 25, 2018, 9:37 am ad1c9bdddf
The discussion investigates the strategies various fast food organizations use and the different channels they rely on to promote products and services. It compares organizations with broad product mix to those with specialized product offerings, to discuss the different strategies used for promoting the brands.
Important Information about Marketing Philosophy and Strategy
Marketers must understand the tools of their trade. Using both the textbook and Cybrary resources, research the essential marketing tools, then create a report in which you address the following questions:
1. What is the overall purpose of a marketing plan?
2. How do a marketing plan and strategic marketing plan fit together?
3. What are some legal or ethical issues you may need to consider?
4. List and describe the various components of a strategic marketing plan?. This portion of the project provides a framework for the remaining assignments in the class .
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