What strategies do companies in the fast food industry use to promote their products or services? Include communication channels the companies use. What are their promotion objectives? How and why are the promotion strategies of the companies effective or not effective? Compare and contrast promotion strategies between a couple companies in the Fast Food industry.© BrainMass Inc. brainmass.com October 17, 2018, 12:31 pm ad1c9bdddf
The discussion investigates the strategies various fast food organizations use and the different channels they rely on to promote products and services. It compares organizations with broad product mix to those with specialized product offerings, to discuss the different strategies used for promoting the brands.
Initial sales promotion schedule
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Using the Marketing Plan Outline listed on the rEsource page as a guide, prepare a 2000 -word or more paper integrating your previous Learning Team assignments into a final Marketing Plan Paper. In addition, be sure to address the following information in your paper:
a. Identify the appropriate place and promotional strategy that should be used in the development of the strategic marketing plan.
1) Develop an initial sales promotion schedule.
2) Create an advertising plan.
3) Identify public relations opportunities for the product/service.
4) Analyze the impact of channel management decisions on the marketing or your selected product or service. Select appropriate distribution channels for your product or service and address costs in terms of placement, shipping, and middlemen.