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How Important is Price in Promotions?

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What strategies do companies in the fast food industry use to promote their products or services? Include communication channels the companies use. What are their promotion objectives? How and why are the promotion strategies of the companies effective or not effective? Compare and contrast promotion strategies between a couple companies in the Fast Food industry.

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Solution Summary

The discussion investigates the strategies various fast food organizations use and the different channels they rely on to promote products and services. It compares organizations with broad product mix to those with specialized product offerings, to discuss the different strategies used for promoting the brands.

Solution provided by:
Beatrice Martino, MEd
Education
  • MEd, Jones International University
  • BSc, DeVry University
  • MPH, Walden University
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