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DISTRIBUTION, LOCATION & TIMING

I'm developing a business plan for a pharmaceutical company, and need help explaining the following:

How will your service be distributed (DISTRIBUTION, LOCATION & TIMING)?

What are the VARIATIONS in distribution/delivery BY TARGET MARKET, if any?

Describe what forms of PERSONAL SELLING will be involved, including the information needs of target market(s).

What TRAINING should be received? Is the sales force you might use sufficiently trained? If not what do you recommend?

What INCENTIVES will the sales force earn?

How should one EVALUATE SELLING PERFORMANCE?

Set COMMUNICATION OBJECTIVES for your service. What do you want to achieve in what time frame in terms of your communicating to your potential customers?

Develop an effective advertising message (MESSAGE THEMES, GRAPHICS, AND COPY EFFECTIVENESS).

What advertising MEDIA are to be used?

Develop an effective PUBLIC RELATIONS PROGRAM for your business.

Decide what SALES PROMOTIONS you are going to use.

Describe how you will measure ADVERTISING AND PROMOTIONS EFFECTIVENESS.

For your service, taking account of the marketing activities previously described and allowing for your time to provide the service and any ancillary costs, assess the OVERALL COSTS of your business which you would take into account in setting prices.

PRICE SETTING: How will you set your price(s)?

Will you use TEMPORARY PRICE PROMOTIONS?

What will your expected PROFITS be?

Solution Preview

I'm developing a business plan for a pharmaceutical company, I need help explaining the following:

How will your service be distributed (DISTRIBUTION, LOCATION & TIMING)?

The pharmaceutical products of the company will be distributed through hospitals, health maintenance organization, government agencies, long term care and home care agencies, internet pharmaceutical websites, and mail service Pharmacies. The locations of these distribution channels will be all over USA and the distribution will begin as soon as production is started.

What are the VARIATIONS in distribution/delivery BY TARGET MARKET, if any?

Every distribution channel has a different target market. For instance, the government agencies address a different target whereas the website addresses a different target market.

Describe what forms of PERSONAL SELLING will be involved, including the information needs of target market(s).

Personal selling will be involved because the pharmaceutical company salespersons will interact with physicians and hand over the samples of our products and persuade them of the superiority of the products of the company. The sales persons will provide full information of the pharmaceutical products to the physicians.

What TRAINING should be received? Is the sales force you might use sufficiently trained? If not what do you recommend?

The salespersons will be trained thoroughly about the medicine they sell. They will know the manufacturing process, the chemical composition, and the efficacy of the drugs. Further, the salespersons will also be conversed fully with the side reactions, cross-reactions, and adverse reactions of each drug. They will also know the ...

Solution Summary

iDISTRIBUTION, LOCATION & TIMING s discussed in great detail in this solution.

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