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Distribution Channel

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How does your geographical location (maker and buyer) affect the selection of your distribution channel?

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Solution Summary

How does your geographical location (maker and buyer) affect the selection of your distribution channel?

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Geographical location of the buyer has a major impact on the selection of the distribution channel because the ultimate goal of the distribution channel is to cover as much target population as possible and reach as close to the target market as possible in the most cost effective manner.

For example, if ...

Solution provided by:
Sandeep Bardia, MBA
Education
  • BCom, SGTB Khalsa College, University of Delhi
  • MBA, Rochester Institute of Technology
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