Purchase Solution

How Walmart uses distribution channel to support its product

Not what you're looking for?

Ask Custom Question

How does Walmart use channels of distribution to support its products or services. Explain the importance of product and place in the development of marketing strategy and tactics in general.

Purchase this Solution

Solution Preview

Hi there,
<br>How does Walmart use channels of distribution to support its products or services?
<br>Walmarts two step hub and spoke distribution network started with a Walmart truck bringing the merchandise to a distribution centre, where it was sorted for delivery to a Walmart store-usually within 48 hrs of the original request. The merchandise replenishment process originated at the point of sale, with information transmitted via satellite to Walmart headquarters or to supplier distribution centres. About 80% of purchases for Walmart stores were shipped from its own 27 distribution centres-as opposed to 50% for Kmart. The balance was delivered directly from suppliers, who stored merchandise for Walmart stores and billed the company when the merchandise left the warehouse. A technique known as cross docking was being introduced to transfer products directly from in bound vehicles to store bound vehicles, enabling goods to ...

Purchase this Solution

Free BrainMass Quizzes
Production and cost theory

Understanding production and cost phenomena will permit firms to make wise decisions concerning output volume.

Accounting: Statement of Cash flows

This quiz tests your knowledge of the components of the statements of cash flows and the methods used to determine cash flows.

Paradigms and Frameworks of Management Research

This quiz evaluates your understanding of the paradigm-based and epistimological frameworks of research. It is intended for advanced students.


This quiz will test your understanding of the SWOT analysis, including terms, concepts, uses, advantages, and process.

Lean your Process

This quiz will help you understand the basic concepts of Lean.