In this section, we consider questions concerning strategy development and demand forecasting in volatile marketing environments: 1-Provide a definition of market demand. 2-How are market demand, market potential and sales forecasting related to each other? 3-The fertility rate in Australia is declining and immigration
Newsweek purchasers qualified for a free reusable Target shopping bag. NBC's reality show, the Biggest Loser eliminated water bottles from the set. Zephyrhill's rolled out a new bottle made of 30% less plastic. 1-Pick an existing consumer product. 2-Pitch an idea to the product's manufacturer to position it as "gr
I must compare marketing environments between the US and Japan. Please highlight the key legal situations for each country that impact their marketing environments.
Your company has had an outside consultant come in and assess job descriptions and roles, and the way you work together. You have been told that no positions will be eliminated at this time, but some positions may be redefined to reflect better working/partnering practices. For this consultation, you have been asked to think a
Develop an initial sales promotion schedule for "Coach" women clothing line. Create an advertising plan for this clothing line. Identify public relations opportunities for "Coach" clothing line. here is the company's website www.coach.com Please do not plagiarize, try not to be repetitive. If you use any references (
Individual -Huffman Trucking Internal Marketing Culture Plan and Defense Using the Problem Solution Template, develop a 3,500-4,200 word paper in which you propose a solution to help Huffman Trucking develop a comprehensive plan for an internal marketing culture. Remember that your solution needs to focus on the concepts cove
Consider the diverse means of differentiating products and services. Which ones have the most impact on your choices? Why? Can you think of certain brands that excel on a number of these different means of differentiation?
What is direct marketing? What are some types of direct marketing? What type of direct marketing have you been selected for?
How could marketing research and information systems help a firm accurately predict demand for new and existing products? Do you have any experience with this being applied within your organization?
How has learning about marketing concepts given you a better understanding of the market place and how businesses and consumers make decisions? Has what you have learned about marketing increasing your increased your interest in a future career in marketing? What do you value most from taking this course?
Discuss the concept of Puffery and deception in advertising and identify two commercials that can fit in the category of puffery and deception.
You have been hired as a Marketing Consultant for Burger World. They are the 4th largest fast-food hamburger chain in the country and currently own a 10% share of the market. Their main competitors own 45%, 20%, and 15%. They want you to design a promotional campaign that would be in line with their 5-year business plan of inc
YOUR COMPANY IS CONSIDERING TARGETING THE FEDERAL GOVERNMENT SINCE THAT STRATEGY COULD BRING QUITE A BIT OF NEW BUSINESS. LIST AND DESCRIBE 3 ADVANTAGES AND 3 DISADVANTAGES OF WORKING IN A CONTRACT SITUATION WITH THE FEDERAL GOVERNMENT. HOW WOULD YOU ADVISE YOUR COMPANY LEADERSHIP? SHOULD THEY PURSUE GOVERNMENT CONTACTS? HOW W
Web technologies: how they could be used to market a product or a service. Can you provide two a real-life examples.
Listen to the following story regarding an advertising that is popular today. http://www.apollolibrary.com/Library/ERR/goerr.aspx?frmCourse=1578&frmWeek=8 Describe, describe the steps a company must consider when developing their own advertising campaign, keeping some of the keys points of the story in mind.
The United States is experiencing inflation, increased unemployment and escalating gas prices. The 71-year-old SPAM brand is associated with hard times, and as the economy heads downward, the canned meat bucks the cycle and enjoys sales increases. During the down economy, marketers are experimenting with various tactics to en
Develop a promotions plan. 1) Select an appropriate promotion for your product or service. 2) Determine how and when the promotion will be implemented. The product that I came up with is an iTouch tablet laptop.
Explain why newspapers and book publishers should convert to electronic publishing over paper publishing as their primary product.
From MBA 570 course: Sustaining Customer Relationships. Using the Problem Solution Template, prepare a response in which you complete Table 1, Table 2, and craft a problem statement for Classic Airlines.
Environmental scanning generally produces large amounts of data. What are some questions to ask to aid you in screening that data to determine its usefulness? What is the importance of continuously validating an environmental scan?
Need help coming up with the best way to promote a product that is like the Itouch: I need to create at least two assets for your media campaign (e.g. advertisement, radio spot, website). Discuss the importance of message consistency and identify strategies to maintain consistency throughout your IMC campaign.
I have to come up with seven questions to ask a focus group on a product we want to sell. The product is a cell phone for the blind. How do I start?
Steven Corporation manufactures fishing poles that have a price of $21.00. It has costs of $16.32. A competitor is introducing a new fishing pole that will sell for $18.00. Management believes it must lower the price to $18.00 to compete in the highly cost-conscious fishing pole market. Marketing believes that the new price will
Sutton Electronics Eric Frank was still basking in the glory of his promotion to marketing project manager for Sutton Electronics Corporation, manufacturer of electronic fire alarm systems for motels, offices, and other commercial installations. Eric's first project involved the development of a marketing plan for Sut
What steps should a company follow when developing their own advertising campaign?
Visit GE's Medical Systems website (www.gehealthcare.com). In context to the major points in chapter 7, define how GE is addressing the needs of their hospital customers by the design of this website. What are they doing right and wrong? Where can they improve?
The concept of positioning is extremely important in marketing. Your customers define your position according to the text, it "is the place the product occupies in the consumer's mind relative to competing products." Thus, a company can influence its product positioning, but it can't really control it. There are many discoun
Please help with the following problem. Marketing Plan Phase III Introduction of new Childcare Service to Target Retail Store Customers Target Stores is introducing on-site Childcare Services to its customers so that they may shop without distraction. The service is free and Target is offering the service to show that
The influences on consumer behaviour are complex and the decision making process is no less complex, especially in today's society where products are abundant. Many have argued that the consumer has too many decisions and options when choosing products which may ultimately lead them into the passive model or very low involvemen
While the terms "marketing" and "sales" are often confused and used interchangeably, they are not synonymous. Compare and contrast these two functions within an organization. How are they different? How are they similar? How do they interrelate with each other?