I need help to start preparing a 900 -word paper in which you identify the environmental factors that affect global and domestic marketing decisions. In your paper be sure to address the following: Select an organization with which you are familiar that conducts both domestic and global marketing. Discuss the high-level do
Of the four steps in the control process, which is the most important? Why? Four Steps: 1. setting performance standards 2. measuring performance 3. comparing performance against the standards and determining deviations 4. taking corrective actions
What is the relationship between sales and marketing? The question is designed to work around Kudler Fine Foods and sell a grocery shopping and delivery service.
Walden International, the proposed new parent company of Able, is a large multinational conglomerate. It is an extremely financially well-run company, with an emphasis on short-term, quarterly results. In fact, it is Walden's key value proposition to its stockholders that each quarter's sales and pretax profits will be greater t
What role might the internet play in an organization's customer retention initiatives? How can the internet contribute to enhancing customer satisfaction (and thereby influencing customer loyalty) for an organization that delivers the majority of its customer experience in an online environment?
How has technology affected marketing? What types of activities, efforts and strategies does it make possible or more effective? Are there any types of activities, efforts or strategies which have been inhibited by technology?
What are some of the ethical considerations that marketing professionals face? How do these situations develop, and how should they be addressed? Be sure to include examples from your own experiences and your readings to provide support for your answer.
Need assistance with the following Marketing questions: Although a relatively recent addition to the marketing lexicon, Consumer behavior initiatives have rapidly positioned themselves as the ultimate accomplishment in an organization understanding its customers. Although many organizations attempt to determine what elements
Need assistance with the following Marketing questions: One of the fundamental elements of theoretical marketing is that no single product or brand can fulfill the universal needs of all potential consumers thereby necessitating an organization to undergo the process of segmentation revealing a refined target market ultimatel
Describe how at least three other areas that could be severely affected by errors in supply chain management besides finance; marketing, or customer service; and operations and transport.
You prefer to start a project by benchmarking and discussion. Each year Forbes magazine lists its top best companies. Choose one of the top ten companies and perform research to find out how your chosen company uses societal marketing in their overall marketing plan and what impact it has made on their annual revenues and other
Need assistance with the following Marketing questions: Public Relations strategies are often used to increase exposure of a brand and/or product with the direct expectation of increasing sales as a result of heightened awareness. What are some examples from your own experiences of this type of Public Relations, also known as
Need some assistance with the following questions on Marketing: How will the distribution channels differ for an organization that primarily provides a service from one that produces a tangible good? What similarities will exist? What examples can you provide from your own experiences and your readings to illustrate these dif
Our product will be a cereal box with a dispenser similar to a Morton's salt container. We will present to General Mills. The purpose is to keep cereal fresh longer, make dispensing easier, and reduce problems by removing the inner bag. 3) An explanation of the importance of marketing to your selected organization'
Considering the different tasks a salesperson must perform, how is the job different for an automobile salesperson and a representative selling a computer system?
What are the pros and cons of using the web as a distribution channel? Are there some situations where it should not be a part of the channel mix?
A goal to sell 100 million compact fluorescent light bulbs in the United States by 2008 to save energy and reduce green house emissions. How does the Environmental Energy Program contribute to Wal-Mart's finance or how does it fit in to their Financial Statements such as balance sheet, income statement, or cash flows? Plea
Many people would find it easy to believe that the aforementioned mistakes tend to be committed by smaller, inexperienced firms that are new to export. However, many people would be surprised to discover that many larger firms and conglomerates have made similar mistakes when entering foreign markets. With all of the resources
In six months you are to present a complete business plan for Able Corporation to the Strategic Officers Steering Committee (SOS-C). You are to provide a mission statement, operating principles, market analysis, company strengths and weaknesses analysis, one-year, five-year and ten-year strategic objectives, sales forecasts, fin
Why is it recommended to establish a formal evaluation criterion when considering the purchase of hardware for the organization?
Goal: Create a new product or service for an existing organization. I propose that Nike offers a new service. Creating Nike fitness institutes in every major city across the U.S. They would offer cutting edge training technology for both professional and amateur athletes in all different sports. A description of the new pr
Are there unique issues and perhaps rules that should govern product placements in movies?
Starbucks is the familiar organization that I write about. The new product that I added to the company's Energy Bar. I am asked to answer the following questions. Describe the organizational buyers and consumers of your product or service and the factors that influence their purchasing decisions. Discuss how these factors
The purpose of price is to recover customer-perceived value for your product or service, not to recover costs. Do you think that this is true when applied to the pricing of portable music players like the Apple IPod, Creative Zen or Microsoft Zune?
Suppose your company had just developed a new TV set that had TiVo built into it. What steps would you take to determine how much more you would charge (if anything) for such a TV over the stand-alone price?
Which kinds of customer-oriented sales promotions are more likely to have long-term effects on buying behaviors than others? Why?
Would you continue spending money on Internet advertising despite low clickthrough rates? Why or why not?
Occasionally, companies will use media contrary to normal industry practice. For example, a B-to-B product might be advertised on network TV and a frequently purchased product would use no TV advertising. Under what conditions might this happen?
Research has shown that there are well-defined differences in "cultural priorities" in Asian and American (U.S.) cultures. Identify these differences and explain how these cultural priorities may clash. Also, suggest measures that can be taken to minimize these cultural clashes.
Culture is frequently referred to as the "silent language of communication" or "nonverbal communication." Identify and explain levels of cultural complexity that must be considered when defining a target market in any country or region.