Purchase Solution

Price: Customer-Perceived Value for Portable Music Players

Not what you're looking for?

Ask Custom Question

The purpose of price is to recover customer-perceived value for your product or service, not to recover costs. Do you think that this is true when applied to the pricing of portable music players like the Apple IPod, Creative Zen or Microsoft Zune?

Purchase this Solution

Solution Summary

This solution discusses the concept of price and whether portable music players are based on value or costs.

Solution Preview

This is true. For example, the Apple Ipod is quite high priced. Apple uses prestige pricing to make the product appear high quality and better quality ...

Purchase this Solution


Free BrainMass Quizzes
Operations Management

This quiz tests a student's knowledge about Operations Management

Understanding the Accounting Equation

These 10 questions help a new student of accounting to understand the basic premise of accounting and how it is applied to the business world.

Introduction to Finance

This quiz test introductory finance topics.

Learning Lean

This quiz will help you understand the basic concepts of Lean.

IPOs

This Quiz is compiled of questions that pertain to IPOs (Initial Public Offerings)