Price: Customer-Perceived Value for Portable Music Players
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The purpose of price is to recover customer-perceived value for your product or service, not to recover costs. Do you think that this is true when applied to the pricing of portable music players like the Apple IPod, Creative Zen or Microsoft Zune?
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Solution Summary
This solution discusses the concept of price and whether portable music players are based on value or costs.
Solution Preview
This is true. For example, the Apple Ipod is quite high priced. Apple uses prestige pricing to make the product appear high quality and better quality ...
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