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Apple & iPhone 5 - Customer Value

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According to the information from the Consumer Report, the iPhone 5 has a negative customer value although most of the people see this product as the winner of the smart phones.
How could the company improve its brand's perceived customer value of this product?

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Solution Summary

This solution discusses how Apple could improve the iPhone 5's perceived customer value. It gives examples.

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The brand could improve its' perceived value by emphasizing the benefits of the phone, which include excellent customer service, countless apps, access to the biggest online music store, plus the distinct value of being part of the Apple cachet.

The original iPod marketing was a silhouette of a dancing figure with trendy music. The advertising conveyed in a graphic manner the product's ...

Solution provided by:
  • BA, University of Southern California
  • MSS, United States Sports Academy
  • Ed.D, Boise State University
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