Determining New Prices: TV Sets
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Suppose your company had just developed a new TV set that had TiVo built into it. What steps would you take to determine how much more you would charge (if anything) for such a TV over the stand-alone price?
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Solution Summary
This response provides an explanation pertaining to what the price would be for a TV that had TiVo built into it.
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There are several ways that you could determine the new price. If you want use cost-based pricing, then you would take the price that the new television with ...
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