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You prefer to start a project by benchmarking and discussion. Each year Forbes magazine lists its top best companies. Choose one of the top ten companies and perform research to find out how your chosen company uses societal marketing in their overall marketing plan and what impact it has made on their annual revenues and other aspects of their business.

The current list can be obtained by looking at "Lists" at Forbes Magazine.

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The response address the queries posted in 635 words with references.

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The response address the queries posted in 635 words with references.
//According to the given instructions, you are required to select one of the top ten companies; to define the place of 'Societal Marketing' in their overall marketing plan and its impact on their business. Prior to writing for this query, visit the website of 'Forbes Magazine' and choose a Company. I am taking Wal-Mart as an example for assisting you on this query. See the text written below: //

Wal-Mart Stores Inc.: Benchmarking

The Forbes Magazine has listed several global companies in its list of companies. Among all the top companies, Wal-Mart is also a famous global company (Forbes, 2008). The primary industry of the Wal-Mart is retailing. The head quarter of the company is situated in the United States. The company presently has more than 20, 00,000 employees. The market capitalization of Wal-Mart was recorded as $210,973 on March 31st, 2008. In the overall marketing plan, the company uses societal marketing. It has a great impact on the annual revenues and other aspects of the business ...

Solution provided by:
Ashish Sharma, MBA (IP)
Education
  • MBA (IP), International Center for Internationa Business
  • BBA, University of Rajasthan
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