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Companies Using Media

Occasionally, companies will use media contrary to normal industry practice. For example, a B-to-B product might be advertised on network TV and a frequently purchased product would use no TV advertising. Under what conditions might this happen?

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I think in large regard the use of non-traditional or not normal marketing practices for a particularly industry stems from attempting to acquire and reach ...

Solution Summary

This solution explains the reasons why companies may turn to media rather than normal marketing practices with examples.