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relationship between sales and marketing

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What is the relationship between sales and marketing? The question is designed to work around Kudler Fine Foods and sell a grocery shopping and delivery service.

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What is the relationship between sales and marketing? The question is designed to work around Kudler Fine Foods and sell a grocery shopping and delivery service.

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Marketing can be defined as an activity to create awareness and interest about a product or service in the minds of target customers whereas sales can be defined as an activity to translate prospective buyers into actual customers. In other words, sales helps in converting interest or curiosity generated among prospective buyers into actual purchase via various tactics. Marketing is about persuading prospective customers whereas ...

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Sandeep Bardia, MBA
Education
  • BCom, SGTB Khalsa College, University of Delhi
  • MBA, Rochester Institute of Technology
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