A woman named Anna Ayala, dining at a Wendy's in San Jose, California, reportedly discovered a portion of a human finger in a bowl of beef chili. Ayala went public immediately, threatening suit, and Wendy's became embroiled in a five-alarm crisis, face-to-face with the nation's and the world's media. *** Please read the attache
External and Internal Influences Paper Using the product Ipod, prepare a paper in which you analyze the impact of external and internal influences on consumer behavior and marketing strategies. - Identify environmental factors that may influence consumer perception of the marketing message associated with your selected pr
Besides selling directly to the end user, how could ITO use distribution channels to sell its services and grow its business? How long do you think it would take to set up these distribution channels and when could ITO expect to see revenue from these distribution channels? Why did you feel it would take this long and why would
Reflect on your role as the new Marketing Manager of ITO. How is this experience different from your previous roles as a Marketing Analyst? What vision do you have for ITO's marketing, and how will it fulfill the company long term goal and desired placement in the market? How would you communicate this vision with others in the
LIBRARY PROJECT: You and your team have decided to investigate the use of alternative distribution channels. Use the Library and internet to provide one other alternative channel management technique that could help a company sell its products or services. What conclusions, both positive and negative, can you draw about alternat
A former co-worker now represents a company that manufactures a new type of laboratory-made gemstone, called ZC, which is similar to, but better than, cubic zirconia. These gemstones are used in rings, pendant type necklaces, bracelets and pins which your firm designs. While they have begun to sell their ZC jewelry to selected s
A former co-worker now represents a company that manufactures a new type of laboratory-made gemstone, called ZC, which is similar to, but better than, cubic zirconia. These gemstones are used in rings, pendant type necklaces, bracelets and pins which your firm designs. While they have begun to sell their ZC jewelry to selected s
I'm doing a book report on "The Popcorn Report", but I do not know how to format the report, or what to add about the book?
Develop two examples of companies that are using other companies as distributors. What benefits are the original companies receiving in these two cases?
Give an example of an industry that has witnessed substantial change in channels of distribution. What are the fundamental reasons for this change?
How are advertising and sales promotion similar? Different? Which do you think is a more effective communications tool and why?
IMC is an important concept in marketing. What are the barriers to a marketing manager's implementation of IMC? If IMC is not achieved, what is the impact on the marketing strategy?
Suppose that a new communications program is being developed for your school. What would be the goals of this program? What information would you collect to measure the effectiveness of the program?
What products and services exhibit a strong correlation between price and perceived quality? Are marketing strategies different for such products than they are for those for which there is no such natural relationship?
Please view attachments and answer each question 500 word count APA Format please cite references in text along with providing references in APA format. Kudler Fine Foods has experienced significant growth and is now focused on expanding the services, improving the efficiency of its operations and increasing the consumer pur
Our product will be a cereal box with a dispenser similar to a Morton's salt container. We'll present to General Mills. The purpose is to keep cereal fresh longer, make dispensing easier, and reduce problems by removing the inner bag. Prepare a 1,050-word paper to include the following: a.Describe the attributes of your pro
You need to discuss pricing with senior management. Prepare talking points on how ITO should price its services compared to the many domestic and international companies in the same market niche and why. Be sure to include pricing strategies for on-site versus off-site projects. Also include strategies for: * short durati
Select a case study (you can look for your case study on Caseplace.org or select one from Harvard Business Review) illustrating communicational pitfalls in global marketing. Analyze the case, and provide a critical assessment. Cite your sources.
Companies face many challenges when making crucial decisions to expand. The question can be either one of market specialization or product specialization. With either choice there are resulting synergies and potential pitfalls (Kerin, Hartley, Berkowitz, and Rudelius, 2006). For this discussion question, choose a company and
Please help with the following questions. Provide at least 300 words in the solution. What are the risks of knowingly excluding a group from a specific marketing/feedback campaign or message? How can these risks be mitigated? Give specific examples
Can you please tell me the potential benefits of networking and why it is important. If you are seeking an operations management position, how can networking enhance your career plans and job search? and resources that are available to assist you in establishing a professional network and improving your networking skills
Channel leadership often relies on a channel member using or exerting power within the channel. Given French and Raven's work on the concept of Power, what are the five traditional power bases that are often utilized in business and marketing and sometimes utilized to exert power within the a distribution channel. List and defin
Pick a particular demographic group (any you are familiar with or know about) and discuss how internal cultural differences can differ within. Provide two examples, either from personal experience or well-publicized cases, of companies that have made cultural assumptions of a particular target market or demographic group tha
The way to determine a product or service's current position in the marketplace compared to the competition is with a customer perceptual map. Most of your staff are not familiar with this concept, so you provide them with an example. Choose a product or service and identify three companies who manufacture it. For example, yo
Explain how distribution channel strategies can or have been used to create or contribute to a competitive advantage. Provide original examples not taken from the course materials. Feel free to provide examples drawn from either goods or services products, and profit or non-profit organizations.
Please help with the following problem. Provide at least 400 words. Jay Conrad Levinson's 'Guerilla Marketing' book: provide three rules including a definition of each and give an original example of each. I picked Rule #22, you can pick two others or all three.
Blues Corporation Having done business in the United States for over fifty years, Blues Corporation has an established reputation. Most of Blues' business is in the United States. It has a subsidiary in the western section of Germany, which produces goods and exports them to other European countries. Blues Corporation produce
Why is it important for marketing managers to measure customer expectations as well as actual satisfaction from consumption or usage?
Should manufacturers be allowed to force the retailers that carry their products to sell the manufacturers' products at the prices specified by the manufacturers? http://www.factmonster.com/ce6/bus/A0818158.html http://www.telegraph.co.uk/news/main.jhtml?xml=/news/2001/11/21/nlevi21.xml Consider this question from the M
Select a product or service that you utilize at least once a month. 1) Describe the product or service briefly, 2) If you were determining the price, what price would you set and why? 3) What type of promotion do you think would be most effective and why?