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Discussion Questions in Marketing

Important note: Please answer the following questions writing between 200 to 300 words to each questions. 1. What is the difference between demographic and psychographic data? When should demographic data be used to make marketing decisions? When should psychographic data be used to make marketing decisions? Is psychographic

500 word essay

Please respond with quoate on how many credits you require to write this essay: Describe how an exchange relationship strategy should work, in the context of marketing and customer relationships. Aproximately 500 words, backed up by research from outside sources, with examples to illustrate points. Thank you.

Marketing Manager for Coffee Chain: Environmental Factors for Expansion to China

You are the marketing manager for a leading coffee chain. Your company has made the decision to expand internationally, specifically into China. What are some of the environmental factors that you will need to consider in marketing your coffee in China? Which of one of these factors would have the largest impact on the marketing

Buyers and consumers

What are the different types of buyers and consumers? How does the type of buyer or consumer impact marketing strategy? As part of your response, consider the characteristics of buyers and the factors that influence their purchasing decision. How can an organization ensure that their market strategy is appropriate for their targ

Discussion Board

Deliverable Length: 4- paragraphs Details: Mr. Romero wants to make sure that his investment in a foreign country will yield acceptable returns. He knows that the opportunity cost in the domestic market is high. His reasoning is that the U.S. market is still very attractive and the company's marketing efforts have not tapped

What is the definition of marketing?

What is the definition of marketing? What are the benefits and drawbacks of incorporating marketing into the sales function of an organization? Do you think that marketing should be included as part of the sales organization within a company? Why or why not? 150-200 words please.

Hand Gestures in Trading

Www.nymex.com. This is the homepage for the New York Mercantile Exchange, which is the home of the largest commodity trading market in the world. my question is Why do they need to yell and make funny gestures" and can you please explain in your own words what the hand gestures mean?

Traveling to Different Locations with Certain Groups

Is there any way you can give some examples that are related to traveling to different locations with certain groups. This is hard for to explain so here is a website to go to http://www.newdirectionstravel.org/. This should help you to understand what I am looking for. I would like to have a product that is new directions trave

Travel sample characteristics

1. What are the characteristics required from a person in any position in Travel. what would be your daily activity, what would be your planning. 2. what would your personal characteristics that you would stress, when applying for the Travel business ?

Marketing Definitions and examples

Use Marketing definitions and examples for a credit card company- VISA In 720 words define marketing. Include in the paper your personal definition of marketing and definitions from two different sources (3 different definitions). Based on these definitions, explain the importance of marketing in organizational success. Pro

Marketing questions

1. A study of marketing can A. help you in your career. B. demonstrate how marketing affects your life. C. make you a better consumer. D. do all of the above. 2. __________ is the activity for creating, communicating, delivering, and exchanging offerings that benefit the organization, its stakeholders and society a

Marketing in the Canadian Movie Industry

Help is needed ASAP! Rarely do Canadian movies receive much recognition. Small budgets are partly responsible and distributors often don't employ the right sort of marketing. It's tough to get somebody to watch a movie they know nothing about. One 2002 Canadian movie that was more successful than most was Men With Brooms. To

Need some help understanding the following questions....

Considering the hierarchy of needs diagram in the Kerin text, what products might be developed for customers in each phase of the hierarchy? As the baby boomer generation reaches retirement age, what products might become more important? What new products might need to be developed to suit this group? What key trends in law, pol

Standardized vs. Adaptation Marketing Our Product to Australia

Please answer questions 1 through 3. Scenario: While on a flight home from a meeting in New York, Your boss reads in a business magazine about the advantages and disadvantages of pursuing a standardized versus an adaptation approach to promoting products overseas. She has asked you to research the issue and to determin

Restaurant Chain Marketing

You are the marketing manager for a restaurant chain. You are aware that the aging population in this country has become health conscious. What impact do you think these developments will have on the restaurant industry? How could marketing research help in this situation?

Pursue a standardized vs an adaptation approach to promoting products overseas

Details: While on a flight home from a meeting in New York, Annette Santiago read in a business magazine about the advantages and disadvantages of pursuing a standardized versus an adaptation approach to promoting your products overseas. She asked you to research the issue and to determine the better strategy for ¡Qué Rico! in

Target Market Segment

Describe the market segment you are targeting and explain how you will position your product/service based on your analysis of this segment. The product is VoIP Telecommunications in Mexico.

Environmental Factors

Find an article published within the last two years that offers an industry forecast of global business conditions for an organization with which you are familiar. The organization must be one that makes both global and domestic marketing decisions. Prepare a 1,050-1,400-word paper in which you evaluate the article concerning en

Persuasive Essay to a Committee Member

Write a persuasive essay to a committee member. In the memo convince the committee members on the service for a new robotics component manufacturing plant you are creating.

Favorite commercial feelings

Please help with the following problem. Your favorite or most memorable commercial. Explain why this particular 30 to 60-second advertisement meant so much to you. Did the advertiser accomplish their purpose? Did you buy their product or service as a result of this commercial?

Role of marketing in organizations

Many people regard marketing simply as advertising. Advertising is a part of marketing, but it is not the whole picture. What arguments can you make against the common assumption that marketers only worry about advertising? What are some of the roles that marketers play within an organization?

Goal Setting and Values

Identify two goals and describe how each goal is specific, is moderately difficult but not impossible to achieve and aligns to most people's values.


Your recently submitted a report to the Vice President of Marketing recommending that the company establish a direct-marketing channel for its products. As a result of that report, the VP has decided to promote you and place you in charge of establishing a direct-marketing system where customers can purchase products directly fr