Need help coming up with the best way to promote a product that is like the Itouch: I need to create at least two assets for your media campaign (e.g. advertisement, radio spot, website). Discuss the importance of message consistency and identify strategies to maintain consistency throughout your IMC campaign.
Steven Corporation: effect of lower target price for fishing poles Steven Corporation manufactures fishing poles that have a price of $21.00. It has costs of $16.32. A competitor is introducing a new fishing pole that will sell for $18.00. Management believes it must lower the price to $18.00 to compete in the highly cost-conscious fishing pole market. Marketing believes that the new price will maintain the current sales level. Steven Corporation's sales are currently 200,000 poles per year. a) What is the target cost for the new price if target operating income is 20% of sales. b) What is the change in operating income for the year if $18.00 is the new price and costs remain the same? c) What is the target cost per unit if the selling price is reduced to $18.00 and the company wants to maintain its same income level?
Steven Corporation manufactures fishing poles that have a price of $21.00. It has costs of $16.32. A competitor is introducing a new fishing pole that will sell for $18.00. Management believes it must lower the price to $18.00 to compete in the highly cost-conscious fishing pole market. Marketing believes that the new price will
Sutton Electronics Eric Frank was still basking in the glory of his promotion to marketing project manager for Sutton Electronics Corporation, manufacturer of electronic fire alarm systems for motels, offices, and other commercial installations. Eric's first project involved the development of a marketing plan for Sut
Visit GE's Medical Systems website (www.gehealthcare.com). In context to the major points in chapter 7, define how GE is addressing the needs of their hospital customers by the design of this website. What are they doing right and wrong? Where can they improve?
The concept of positioning is extremely important in marketing. Your customers define your position according to the text, it "is the place the product occupies in the consumer's mind relative to competing products." Thus, a company can influence its product positioning, but it can't really control it. There are many discoun
Please help with the following problem. Marketing Plan Phase III Introduction of new Childcare Service to Target Retail Store Customers Target Stores is introducing on-site Childcare Services to its customers so that they may shop without distraction. The service is free and Target is offering the service to show that
The influences on consumer behaviour are complex and the decision making process is no less complex, especially in today's society where products are abundant. Many have argued that the consumer has too many decisions and options when choosing products which may ultimately lead them into the passive model or very low involvemen
While the terms "marketing" and "sales" are often confused and used interchangeably, they are not synonymous. Compare and contrast these two functions within an organization. How are they different? How are they similar? How do they interrelate with each other?
Can you help me understand the role public relations must play in an IMC program for an international marketer? What is the primary difference between the public relations role and the advertising function? I just need a brief explanation to help me articulate a more comprehensive response.
1. Give 4 ways to communicate to external publics. 2. What are the benefits of a proactive crisis management plan. 3. List the steps of Reactive crisis management.
Wal-Mart has established regional warehouses that they fill with merchandise that they had purchased directly from manufacturers, cutting out the middlemen. If you, or a client of yours, were a middleman (wholesaler, broker, or agent) what would you do to insure that your business would survive? What advice would you recommend t
Having been a marketing manager, I am a strong proponent of target marketing, but I would like to take a contrarian perspective for a moment and pose a follow up question. Do you believe that target marketing tactics are prejudicial in the way it position products for a specific segment of the population, why or why not?
Today it is not necessarily money that makes the world go around, but information, and the timeliness of that information. The topic thread for DQ2 this week, competitive intelligence, gave rise to some discussion regarding the boundaries of good market research versus unethical/illegal acts of spying. What are the differenc
1. What are the benefits and risks of internal communication? 2. Give 4 ways to promote proactive planning. 3. Wwhat writing style is used within a press release? 4. Benefits and risks of external communications. 5. What two key factors should be considered with Media Relations? 6. What issues are present in Globa
The CEO of a carpet manufacturing company has come up with a brilliant idea of making a collage out of waste carpet pieces and marketing it as wall art.
#1 The CEO of a carpet manufacturing company has come up with a brilliant idea of making a collage out of waste carpet pieces and marketing it as wall art. The CEO feels that customers appreciate fresh ideas and will be willing to buy anything that comes with a label of new, creative or innovative. You have been asked to plan
Do organizations have an ethical obligation to guarantee their members' job security? Why? What are the negative domestic aspects of an organization entering the global marketplace? How should an organization balance its domestic responsibilities with its desire to expand its market through globalization or reduce costs through
What is a learning organization? What are the five elements of a learning organization? How is the concept of learning related to the evolution of the global marketplace? How does organizational learning ensure that we are prepared for global operations?
Do you think that marketing should be included as part of the sales organization within a company? Why or why not?, and that the ability of your (or any) organization to effectively incorporate these two functions.
What is your experience with pop ups and how do you feel about them? What is wrong with pop ups from a moral point of view?
What are the differences and similarities between power and politics? Are power and politics always associated with each other or are they mutually exclusive? What are ethical issues associated with use and abuse of organizational power and politics?
You are preparing the project budget and schedule for review with your manager. Next week¡¦s meeting will focus on the budget and schedule for the marketing campaign deliverables of the project. Individual deliverable ¡V continue work on the project plan by documenting the budget cost components for the marketing-related
Write a paper, summarizing the key sales promotion techniques that marketing firms direct towards trade and consumers. Include real world examples to describe the following classifications of sales promotion techniques: -Discounts and sales -Increasing Industry Visibility -Price-based consumer sales promotion -Attention g
Write a three to five page paper in Microsoft Word and APA format that correlates the existence and imperativeness of critical thinking concepts when it comes to conducting marketing research and planning.In the paper, address the following: 1. How are these inter-related? 2. Why is it important to keep them working togeth
IPT currently sells the following products: Flavored popcorn - in addition to common flavors such as butter, cheese, and caramel, they have patented a process for getting both thicker (chocolate) and finer (confectioners sugar) coatings to stick to the popcorn without damaging it Snack sized pretzels, also coated with sweet
Discuss the marketing promotions used by the two organizations. Compare and contrast the promotional activities - both online and offline - discuss why they are successful or not. How do they align with the 4 P's of marketing.
Please help reviewing the following article: http://www.allbusiness.com/government/government-bodies-offices-legislative/8897776-1.html Review of the article include the following discussion/analysis: (1) the PR situation at hand; (2) main premise about PR as discussed by the author; (3) importance of this study to the fie
Sometimes cultural branding and public relations work hand in hand. How would you handle these cultural issues from a PR standpoint? Brand: Perdue Chicken Slogan: 'It takes a strong man to make a tender chicken' Slogan in Spanish: 'It takes an aroused man to make a chicken affectionate.' Brand: Chevy Nova Name: Nova
The revolution in technology has provided the opportunity to shift from mass marketing to targeted marketing; it offers many opportunities to segment and target specific groups of customers. Discuss the criteria you would use to segment the markets for a PDA type cell phone device in both Asia and Europe.
This solution utilizes an example of an individual who once was a Senatorial candidate. In using public communication this particular individual utilizes his previous status to his distinct advantage in using deceptive tactics. This solution provides an overview of public relations communication and describes how it is specific
What impact can PR have on society? What is an example of this impact? Should a company be concerned with public opinion? Why or why not? How can PR professionals and organizations utilize PR tools to impact image?