Pick a company that does business nationally and internationally and make not of what environmental facotrs come into play when they make decisions on how to promote their product/service. In particular, examine: - How the global economic and political situation influences them - How important physical infrastructure and cap
Please address the following questions: 1.What is a distribution channel? What is the relationship between channels of distribution and logistics? How does geographical location affect your selection of distribution channels? 2. What are the similarities and differences between promotional push strategies and promotional
There are multiple ways of segmenting a marketplace. Suggest the most important segmentation variable for the following markets: - Personal computing market - Rental car market - Sports car market
Marketing Intelligence involves building internal databases to identify marketing opportunities. Suppose you are the marketing manager for a cell phone company. What types of information would you collect in your company's internal database? Do you think that some of this data would be useless for a company that makes a differen
Prepare a 700-1,050-word paper in which you describe the purpose and value of integrated marketing. In your paper, investigate a company and determine if the company has an integrated marketing campaign. If the company has an integrated marketing plan, what value does it add? If the company doesn't have an integrated marketing p
Explain the three main types of software tools that support digital marketing and advertising with example of each.
1. How is the effectiveness of public relations best measured and, what are three types of evaluation techniques used in PR? What are examples of each? 2. What are some differences between advertising and publicity and, what are some positive and negative aspects of publicity?
What is the most important difference between the microenvironment and the macro environment of a firm? State three top macro-environmental forces influencing: a) Petrochemical Industry, b) Fast Food Industry, and c) Airline Industry in the U.S. Does the order of importance of these factors differ for the three industri
Product chosen is RubberMaid plastic bowls. For this project, choose a product that is currently available in the country you live in and you want to market in another country. Need to develop a portion of the strategic marketing plan that includes the following: Identify the product you have chosen. Briefly describe t
Please read the attachment Need assistance with writing a paper. Please help me address these topics to expand on my paper BaderMan Island is being advertised as a place for weekend getaways Write Creative strategies that you will adopt to develop your campaign- 300+word count Create a positioning statement for the campaign
What are some good best practices to help improve employee satisfaction with new infrastructure implementations?
Business Situation: A food development company based in Rome, Italy has just developed a new tomato-based pasta sauce that is specifically formulated for consumers who have stomach ailments that typically prevent consumption of this type of food product. 1. How would you apply the market segmentation concept in dev
I want to prepare a paper describing the following questions, one reference per question will help me to complete and put together my assignment combined with my researched info. 1. What is marketing research? How has the Internet impacted marketing research? As a part of your answer, be sure to address time, cost, approaches
Please help with the following problems. - Review the site for American Express. http://www.americanexpress.com - Discuss what market segments American Express appears to be targeting with this website. - What segmentation variables are being used to segment these markets? Use marketing terminology in your comments
- What is the message of the advertising? - Who is it directed to? - What is the relationship between target markets and consumer behaviour? - What is the positioning of the product? - What media have you seen this product advertised in? - What changes would you consider in the positioning of the product and the advertising
Please open attachment.
James Dyson's inovation ideas come from two sources. What are those sources? James Dyson has begun experimenting with robotics and microchips to accomplish what objectives? refer to "The Vacuum Man Takes On Wet Hands" by Steve Hamm, Business Week, July 2 2007, pp.84, 86.
A. Provide a brief overview of the evolution of market research and intelligence as support factors for marketing strategy. b. Chart the growth and development of e-Marketing in your selected industry. c. Evaluate the key external factors (technological, competitive, social, cultural, environ-mental, legal or political) that
Discuss the topics below as the relate to LoJack (www.lojack.com) Analyze: a. Market Structure b. Impact of new companies entering the market.
Some Internet advertising allows marketers to pay for direct results. Think of Google's Ad Words-Users choose key words and design an ad that will be posted on the right hand side of related Google search results. The cost is pay-per-click and can work with any advertising budget. Explain
A great innovation by Google is the service called Adwords which is a search engine that assists businesses in narrowing down the type of keywords a marketer should use while creating a website for clients to go to. Many metrics are provided to the user which are essential to discovering whether the marketing program is effectiv
There are several factors that influence the success of a product or service. When we go overseas, these factors become even more significant. Culture and language are two key factors that can make or break a product in a new market. I also appreciate your statement about mannerisms. Actions we take for granted might be con
There are several factors that influence the success of a product or service. When we go overseas, these factors become even more significant. Culture and language are two key factors that can make or break a product in a new market. I also appreciate your statement about mannerisms. Actions we take for granted might be con
Please give examples for both. 1. You own a neighborhood hardware store. An Ace Hardware has just opened in the next block. You need to know what they are pushing, their pricing and how they treat customers to stay in business. How can you learn this information? Can you find a nitch that they don't cover? How? Is it w
The marketplace is influenced by a number of different factors. In your own words, describe the seven external factors that affect marketing. Discuss the advantages and disadvantages of one external factor when it comes to marketing your product or service. Competitive Environment Economic Environment Political Legal Envir
The need for information is so immediate and ever changing that encyclopedias have pretty much gone out of style. The books are bulky and expensive and really can't keep up with the times. The web is the way to go so updates can easily be made. This is the exact reason many companies no longer use print catalogs but direct consu
I think you would definitely need to market the coffee chain to the younger generation. Trying to market it as hip and a cool place to hang out with friends may help but I still think you're going to have trouble with coffee in China. They are becoming more westernized but even many European countries aren't big on coffee. Exp
1. Develop a short term marketing plan for an online business of your choice. State goals for improving business and marketing strategies for acquiring more business and sales. The online business is True Adventure Sports at http://www.trueadventuresports.com Develop a short term marketing plan for this business. Make sure
The question below pertains not only to the manufacturing side of the economy but the consumer side as well. A product that might be inexpensive and common place in one country may be a luxury in another. The income distribution will influence how the item is purchased. Do you think that income distribution could be affected
Identify quantifiable elements that can be used to evaluate, monitor, and control the effectiveness of your marketing plan.(300 words) My group is promoting a Rubbermaid raincoat