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At the pricing planning meeting, the Marketing Director told all the people working on revising the product prices to remember that the demand for the product was very elastic. So how des this effect pricing? Asked John. What would John be told? a. For our product, customer demand will be very responsive to price changes.

Marketing intermediaries

The production manager at my company argued at yesterday's staff meeting that wholesaling intermediaries or "middlemen" simply increase the cost of products and that is whey company sales are lower. What would I tell the Production Manager? Is there any benefit from marketing intermediaries? Where are my choices? a. The mar

Market logistics

Market logistics is a critical component of successful marketing strategy and a major cost element for company operations. The goal of market logistics is to provide a targeted level of customer services at the least cost. I need to assume I work for a large department store that operates 275 department stores across the US.

Marketing channels

My company produces variety of snacks foods including potato chips, pretzel, and dried fruits. The company has production facilities in Georgia, Virginia, and Massachusetts. The company uses a variety of package sizes for its products, including large "family packs" and individual size servings. The company has targeted gener

Database Marketing and Direct Marketing

1. How can database marketing improve marketing performance? 2. Conduct some Internet research to find examples of companies that employ IT to improve the effectiveness of marketing campaigns. 3. What factors have driven the resurgence of direct marketing in recent years? 4. In what way are international Internet privac

Marketing 421

1-Within your organization, how is the effectiveness of a marketing campaign or plan determined? Is the marketing discussed within all departments or is strictly a "marketing department" issue? 2-Have you ever switched from one of your favorite products because of a marketing program generated by a competitor? If yes, did

Target Market,types of retaiers,index of retail saturation,retail gravity theory

LO1 -2) What three criteria should be met to target a markes successfully? LO2 - 3) What types of retaiers whould be best suted for a neighborhood shopping center? LO3 - 7) Why do geographical information systems include both physical and cultural geography? Give examples of physical and cultural data that may be incl

Media Plan

Please assist with specific feedback with regard to the following questions. 1. Assess the effectiveness of several media channels utilized to communicate a pharmaceutical brand to the target audience (patients and physcians) and which you believe would be the most effective. 2. Evaluate the impact of new technology (Int

Discussion of the Pattern of Target's Market Selection

I am doing some research on the Target Store Corporation. I need to describe the pattern of target market selection used and need to comment on this target market selection supports future market growth? If the Corporation has international sales, describe generally how the firm "enters" foreign markets.

Service differentiating

In well-developed markets, there is a mature set of players with comparable levels of strengths in terms of product development-hence all product offerings tend towards parity. Consumer tastes are also well defined. Therefore, product offerings need to go beyond satisfying basic needs. 1. Discuss the importance and effectiven

Important Information about Marketing Philosophy and Strategy

Marketers must understand the tools of their trade. Using both the textbook and Cybrary resources, research the essential marketing tools, then create a report in which you address the following questions: 1. What is the overall purpose of a marketing plan? 2. How do a marketing plan and strategic marketing plan fit tog

Global Marketing & Ethnocentricity

1. How closely entwined are values and ethnocentricity? 2. How can this relationship hinder global marketing strategy effectiveness? 3. What can be done to limit, constrain, or eliminate the effects of ethnocentricity?

Marketing Segmentation

Market segmentation is an important part of the development of a market strategy. Look at a business, perhaps the one you are employed by, and try to determine how they have segmented the market. Do you see additional opportunities in other segments?

Online Marketing on ticketless travel

Questions 1.a.How is e-ticketing an example of marketing in the digital age, and what particular marketing issues does it pose to airlines and travel agents? b.Why have European consumers been so slow to adopt e-ticketing, compared to their U.S. or Japanese counterparts? Do you believe the arguments put forward in the case

Public Relations Campaign-Riordan

"recommend strategies to build media relations and generate publicity for the organization chosen." a. List objectives for the PR Campaign b. Identify the organization's publics c. Write a media release and create a media distribution list for the media release d. Develop a tactical plan utilizing five PR tools. T

Kodak Marketing

Explain how Kodak uses IMC to build brand identity in the marketplace, and provide an example of how this approach has influenced your behavior.

Kodak Marketing

Evaluate the success of the Kodak and how it is perceived in the marketplace, supporting your position with two examples of personal experiences with the brand.

Concept of Needs: Target market and competition

Target Audience & Competition are the next components to be addressed as part of the process of developing a Comprehensive Strategic Marketing Plan. To choose an appropriate target market, one must understand how consumers make purchase decisions. In a report to your colleagues, 1. Research then discuss the concepts of

financial planning product

1. Describe a financial planning product that entered the market over the past two to three years and succeeded. Why did it succeed? Describe a financial planning product or service that failed over the past five years. What factors influenced the failure? How did the positioning of each product contribute to the resultant succ


Points-of-differences and points-of-parity are two important concepts of brand development and are driven by two differing strategies-inclusion and differentiation. Devise a list of at least three other products/services that you believe demonstrate points-of-differences and points-of-parity in their brand positioning. You must

Examination of questionnaire design

In a meeting with other members of the marketing department (your classmates), the following comment is made. Briefly compose a reasoned response to this statement: Because questionnaire design is an art, it is useless to follow a rigid set of guidelines. Rather, the process should be left entirely to the creativity and inge

Major budget forms

Please help with the following problem. List and briefly identify each of the major budget forms that can be applied to advertising.

Marketing Forecast

The shoe company that I was recently hired is working on next year's sales forecast for its line of women's casual shoes. The company has been in the shoe manufacturing and sales business for over 35 years and sells shoes through a chain of stores located throughout three market areas, the Northeast (New England, New York), Upp

Marketing macroenvironment forces

I have just been elected chairperson of this summer's community little league. I will be responsible for running the little league baseball season this summer for all the children in my community. The town donates the use of the local park's 5 baseball fields and local businesses usually donate needed equipment or funds. Typical

Marketing and what it is?

Marketing is a basic function of all organizations. But what does marketing consist of? I need to explain what marketing is (what does marketing consist of, what are business are trying to accomplish with marketing) by using an example from the normal operation from a company like one that franchises a chain of fast food resta