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    Bader Man Island

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    Need assistance with writing a paper. Please help me address these topics to expand on my paper
    BaderMan Island is being advertised as a place for weekend getaways
    Write Creative strategies that you will adopt to develop your campaign- 300+word count
    Create a positioning statement for the campaign- 300 +word count

    © BrainMass Inc. brainmass.com October 9, 2019, 11:28 pm ad1c9bdddf
    https://brainmass.com/business/marketing/bader-man-island-257307

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    Please read the attachment
    Need assistance with writing a paper. Please help me address these topics to expand on my paper
    BaderMan Island is being advertised as a place for weekend getaways
    Write Creative strategies that you will adopt to develop your campaign- 300+word count
    A purpose must be created. If the consumer cannot feel why he or she needs to visit the resort, they will see no purpose in visiting. The creative strategies must focus on the target market. This product has many target markets, such as business and pleasure. When many markets are, budgets can be excessive unless proper planning is present. Integrated Marketing Communication is the guide that will take the campaign to where it needs to be.
    "Integrated Marketing Communications encompasses general advertising, direct marketing, sales promotion and public relations. Some IMC campaigns feature aspects of all four elements, while others may eliminate one or more elements for strategic reasons. The American Association of Advertising Agencies defines IMC as follows: Integrated Marketing Communications is a concept of marketing communications planning that recognizes the added value in a program that integrates a variety of ...

    Solution Summary

    Bader Man Island is being advertised as a place for weekend getaways
    Write Creative strategies that you will adopt to develop your campaign- 300+word count
    Create a positioning statement for the campaign- 300 +word count

    $2.19