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competitive intelligence

Please give examples for both.

1. You own a neighborhood hardware store. An Ace Hardware has just opened in the next block. You need to know what they are pushing, their pricing and how they treat customers to stay in business. How can you learn this information? Can you find a nitch that they don't cover? How? Is it worth pursuing?

2. Select a common household product or service. Then select three different organizations that provide your selected product or service and compare the prices associated with your selected product or service. What is the difference between prices of each and what is the rational? What strategies are being used?

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1. You own a neighborhood hardware store. An Ace Hardware has just opened in the next block. You need to know what they are pushing, their pricing & how they treat customers, to stay in business. How can you learn this information? Can you find a niche that they don't cover? How? Is it worth pursuing?

You need to carry out what is known as competitive intelligence. In this action you gather and analyze information about the products, customers, prices, promotion, and distribution strategies of Ace Hardware. This information can be gathered from the environment. For instance, the prices and products can be ascertained from customers. The distribution outlets and promotion can be ascertained from the advertisements of Ace Hardware. During your information gathering it is possible to detect a niche that ...

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