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    Competitive Intelligence for Entrepreneurial Firms

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    What is competitive intelligence? Why is competitive intelligence important to entrepreneurial firms and how large of a role should it play in the start-up and continual running of a business?

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    Competitive intelligence is ethically gathering and refining information of competitors so that it can be used for decision making. This means collecting and analyzing information about the competitors' strengths and weaknesses in a legal and ethical manner to improve decision making. Competitive intelligence does not mean using unethical ...

    Solution Summary

    This solution explains the usefulness of competitive intelligence for entrepreneurial companies. The sources used are also included in the solution.