Success Factors
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There are several factors that influence the success of a product or service. When we go overseas, these factors become even more significant. Culture and language are two key factors that can make or break a product in a new market. I also appreciate your statement about mannerisms. Actions we take for granted might be considered offensive to someone of a different culture. Explain.
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Solution Summary
The solution talks briefly about a classic example in bad overseas cultural marketing, and talks about certain mannerisms that may have positive meanings in the U.S., but negative ones in other countries.
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It is my goal to provide ideas, definitions, research help, and instructions on how you, the student, should approach the assignment.
Let's look at the classic example of the Chevy Nova. If you are not familiar with this car, basically it was a car that Chevy had in the US, ...
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