Explore BrainMass



Please view attachments and answer each question 500 word count APA Format please cite references in text along with providing references in APA format. Kudler Fine Foods has experienced significant growth and is now focused on expanding the services, improving the efficiency of its operations and increasing the consumer pur


Our product will be a cereal box with a dispenser similar to a Morton's salt container. We'll present to General Mills. The purpose is to keep cereal fresh longer, make dispensing easier, and reduce problems by removing the inner bag. Prepare a 1,050-word paper to include the following: a.Describe the attributes of your pro

ITO: Price it services competitvely in the same market niche

You need to discuss pricing with senior management. Prepare talking points on how ITO should price its services compared to the many domestic and international companies in the same market niche and why. Be sure to include pricing strategies for on-site versus off-site projects. Also include strategies for: * short durati

Communication Pitfalls in Marketing

Select a case study (you can look for your case study on or select one from Harvard Business Review) illustrating communicational pitfalls in global marketing. Analyze the case, and provide a critical assessment. Cite your sources.

market and product specializations

Companies face many challenges when making crucial decisions to expand. The question can be either one of market specialization or product specialization. With either choice there are resulting synergies and potential pitfalls (Kerin, Hartley, Berkowitz, and Rudelius, 2006). For this discussion question, choose a company and

Marketing: Risks of Excluding a Group

Please help with the following questions. Provide at least 300 words in the solution. What are the risks of knowingly excluding a group from a specific marketing/feedback campaign or message? How can these risks be mitigated? Give specific examples

Potential Benefits Of Networking

Can you please tell me the potential benefits of networking and why it is important. If you are seeking an operations management position, how can networking enhance your career plans and job search? and resources that are available to assist you in establishing a professional network and improving your networking skills

Channel leadership in the marketing plan

Channel leadership often relies on a channel member using or exerting power within the channel. Given French and Raven's work on the concept of Power, what are the five traditional power bases that are often utilized in business and marketing and sometimes utilized to exert power within the a distribution channel. List and defin

Cultural Differences in Demographics

Pick a particular demographic group (any you are familiar with or know about) and discuss how internal cultural differences can differ within. Provide two examples, either from personal experience or well-publicized cases, of companies that have made cultural assumptions of a particular target market or demographic group tha

The way to determine a product or service's current position in the marketplace compared to the competition is with a customer perceptual map. Most of your staff are not familiar with this concept,

The way to determine a product or service's current position in the marketplace compared to the competition is with a customer perceptual map. Most of your staff are not familiar with this concept, so you provide them with an example. Choose a product or service and identify three companies who manufacture it. For example, yo

Price Control: the market theory of pricing

Should manufacturers be allowed to force the retailers that carry their products to sell the manufacturers' products at the prices specified by the manufacturers? Consider this question from the M

Best way to promote

Select a product or service that you utilize at least once a month. 1) Describe the product or service briefly, 2) If you were determining the price, what price would you set and why? 3) What type of promotion do you think would be most effective and why?

Four Step Control Process

Of the four steps in the control process, which is the most important? Why? Four Steps: 1. setting performance standards 2. measuring performance 3. comparing performance against the standards and determining deviations 4. taking corrective actions

Consumer Behavior

Need assistance with the following Marketing questions: Although a relatively recent addition to the marketing lexicon, Consumer behavior initiatives have rapidly positioned themselves as the ultimate accomplishment in an organization understanding its customers. Although many organizations attempt to determine what elements


Need assistance with the following Marketing questions: One of the fundamental elements of theoretical marketing is that no single product or brand can fulfill the universal needs of all potential consumers thereby necessitating an organization to undergo the process of segmentation revealing a refined target market ultimatel

Public Relations strategies

Need assistance with the following Marketing questions: Public Relations strategies are often used to increase exposure of a brand and/or product with the direct expectation of increasing sales as a result of heightened awareness. What are some examples from your own experiences of this type of Public Relations, also known as

Marketing of Compact Fluorescent Light Bulbs

A goal to sell 100 million compact fluorescent light bulbs in the United States by 2008 to save energy and reduce green house emissions. How does the Environmental Energy Program contribute to Wal-Mart's finance or how does it fit in to their Financial Statements such as balance sheet, income statement, or cash flows? Plea