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Travel Itinerary Program: Plans & Strategies

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Please assist with ideas for creating a travel itinerary.
The company name is New Direction for disabled adults.

Requires -
Table of contents. information Contained in the plan. Target market, survey of competition, and basic goals of the plan. Need to analyze the people they are trying to reach in your sales promotions. Types of promotion in which to intend to engage to build up the business. Conclusion, to include why this plan will succeed.

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See the attached file.

Travel Special Program: Disabled Adults - Military Veterans

The client is New Direction, a company that specializes in creating programs for Disabled Adults. Some of their clients are disabled from birth while some due to varied accidents and medical issues. Of recent, the company has begun to create programs for soldiers who were disabled in the course of service. This travel itinerary is a program created for a group of disabled veterans.

Target Market:
New Direction would like to sell this program to the US Army and related agencies as part of the rehabilitation of the recently disabled Veterans from conflicts in Iraq and Afghanistan. The program also includes family immersions wherein members of the family and close circle of the veterans get to take part for the purpose of emotional healing and support.

Survey of Competition:
There are currently several service providers creating and providing 'special packages' for the purpose of serving disabled adults and veterans. The U.S. military has already put together several financial aids towards companies providing such opportunities. The veterans themselves are given special travel privileges as arranged by the government and charitable private providers. The following companies provide the main competition in this area:
REI Travel Center - Based in Aurora Colorado, REI is part of the 'Prestige' travel group. REI was founded by a disabled veteran and they are established within the state and the military network. They have an online presence, advertise in local and military listings and are associated with varied other travel providers for the creation of packages.
Dynamic Leisure Corporation - a travel operator based in Tampa, Florida, they have signed an agreement with the organization Veterans Helping Veterans based in Ohio to provide exclusive travel programs for the latter. The ...

Solution Summary

The solution is a tourism-travel (itinerary) program designed to suit the needs of Disabled Veterans. The itinerary is designed for the travel company New Directions as a full program (see long description) containing client information, marketing strategies, competition survey, etc. The solution follows the APA format, references are provided.

See Also This Related BrainMass Solution

Multiple Airline Reservations: A Bane to the Airline Industry

Read the "You Decide" section below and then respond to the following questions.

Is anyone being hurt when Meredith reserves seats on more than one flight?
*How do Meredith's actions affect the airlines? How can actions like these affect yield management programs?
*How many different sources is Meredith using to make reservations? Give specific examples.
*Should penalties be imposed on passengers who make multiple reservations for the same day? Why, or why not?
*Can the airline industry do anything to protect itself from these types of actions?

You Decide

Too many calls and not enough time! As Meredith Carpenter, national sales manager for Park Plaza Hotels, reviewed her schedule for the upcoming week, she began to wonder if she had built in enough flexibility. Being pressed for time was nothing new, but five clients in three cities in one week would be pushing it. On top of that, she was hoping to squeeze in a few cold calls as she prospected for new business. Meredith knew it would be hectic but worth it if she beat her quota and qualified for her incentive bonus.

Meredith had worked closely with her travel agent to develop an itinerary that would allow her as much times as possible in each city. The itinerary was set up so that she could catch the last scheduled flight as she moved from city to city. This schedule looked good at the time she arranged it, but she was now beginning to think about how inflexible it might be. What if her appointments ended early or she was unable to connect with decision makers on her cold calls? Would she be wasting time in one city when she could be more productive in the next one?

Just before leaving, Meredith decided to make some contingency plans in case her business needs changed. Using her smart phone, she made reservations on a different airline for an early afternoon flight from each city. In addition, she downloaded several airline timetables onto her phone. Having these schedules with her, she could make last-minute changes and book even more convenient flights if necessary.

It would be hectic, but she was prepared. Armed with two reservations for flights from each city and information at her fingertips for alternative flights, Meredith was prepared for any contingency. If her plans changed and she finished early, she could cancel her reservation for the later flight. However, if her sales calls went as planned, she would simply do a "no-show" for the earlier flights and use her original reservations. After all, Meredith thought, airlines are always overbooked and no one would be hurt by either a last-minute cancellation or a no-show. Do you think Meredith did the right thing?

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